What if the platform you’ve been avoiding is actually your most powerful marketing tool? Maayan Gordon — marketer, glass blower, TikTok strategist, and self-described human interrobang — brings an electrifying mix of neuroscience, social media strategy, and radical authenticity to this conversation. From why your brain has no machine for negativity to why professionals are showing up to TikTok in suits at a swimming pool, Maayan challenges everything you think you know about energy, presence, and showing up online. What You’ll Learn: Why TikTok is a community and virality platform — not an advertising platform How to use TikTok as a market research tool before you launch anything Why people don’t hurt you with their words — and what’s actually happening when they do The neuroscience of negativity — and how to starve it out completely How narrowing your time focus to right now can get you to do anything Key Focus Areas: TikTok for Business – How to use the platform for community building, virality, and customer research The Fulfillment Compass – Why focusing on fulfillment — not passion or pleasure — is the truest guide to growth Negativity Has No Machine – Why your brain is built for positive energy and negativity is just a parasite Being Different in Different Rooms – Why showing up differently across contexts isn’t fake — it’s human The Autopilot Switch – How to narrow your focus to right now and will yourself into action Maayan’s Approach: Marketer, entrepreneur, and TikTok strategist with deep experience in cold calling, email marketing, and social influence Glass blower and content creator — known for her creativity, positivity, and diverse business experience Grew up Orthodox Jewish — credits that foundation for her deep thinking about energy, intention, and fulfillment Broke through the noise on LinkedIn by being more interesting and more varied than the competition Believes authenticity isn’t being the same everywhere — it’s being fully yourself wherever you are Perfect If You’re: A professional who’s been avoiding TikTok because you’re afraid of looking unprofessional Someone stuck in a cycle of negative thinking who needs a practical framework to break free A marketer or business owner looking for new ways to test ideas and reach segmented audiences Curious about the neuroscience behind energy, self-perception, and how your thoughts shape your results Ready to stop showing up in your suit at the swimming pool and just get in the water Maayan’s Philosophy: “There is no machine inside you for negativity — there is only a machine for positive energy.” “Once you cut negativity off and starve it, it dies.” “People don’t hurt you with their words — you hurt yourself by confirming negative thoughts.” “TikTok is the pool — and people are showing up in their suits.” “Fake is trying to be the same all the time — that’s not how human beings are.” ABOUT MAAYAN GORDON: Marketer | TikTok Strategist | Entrepreneur | Glass Blower | Helping businesses break through the noise with authentic content, community-first social strategy, and a fearless approach to showing up online CONNECT WITH MAAYAN: LinkedIn: / maayangordon