What does a boutique owner do when the world shuts down and her entire business depends on the in-store experience? Alexandra Daras of The Pretty Pink Rooster didn’t wait to find out. She leaned into live video, showed up for her customers through a screen, and chose — deliberately and daily — to find the silver lining. In one of the earliest episodes of Winning Wednesday, Alexandra brings raw honesty, contagious energy, and a grandmother’s wisdom that still holds up: show up for yourself first, put your lipstick on, and keep going. What You’ll Learn: How a boutique owner pivoted her in-store experience to social media and stayed connected to customers Why showing up for yourself — even when no one’s watching — changes everything How to give yourself permission to say you’re okay without feeling guilty Why processing uncertainty through the stages of grief actually brings freedom The power of choosing your response when life turns your world upside down Key Focus Areas: Show Up for Yourself First – The lesson Alexandra’s grandmother taught by putting on lipstick every single morning Small Business Resilience – How a passion-driven boutique owner kept her light on during the darkest months Live Video as Connection – Why getting on camera early and often kept her customer relationships alive Choosing Your Mindset – Two choices, every day: move forward or stay in fear Grief as a Framework – Why mapping pandemic uncertainty to the stages of grief creates acceptance and freedom Alexandra’s Approach: Owner of The Pretty Pink Rooster — a boutique focused on the full shopping experience for women Started her business in an 800 square foot off-the-beaten-track space, got creative with live video from day one Built her team around the women in her life — sisters, mom, and an all-female marketing team Believes technology is a tool, not a replacement — but right now, it’s the lifeline Philosophy: live in your truth, show your real self, and never stop choosing to move forward Perfect If You’re: A small business owner wondering how to stay connected to customers when you can’t be in person Someone who feels guilty saying they’re doing okay during a collective crisis A woman entrepreneur running on blood, sweat, and tears who needs a reminder not to give up Anyone who’s lost their routine and needs permission to rebuild it — lipstick and all Ready to stop waiting for normal to return and start innovating in the moment Alexandra’s Philosophy: “If the internet’s down, I might as well be closed.” “You have to show up for yourself first.” “We have two choices — I’m going to choose to find the silver lining.” “Show the real you — realness is truth, and you have to live in your truth.” “Be like Bobby — put your lipstick on and get ready to roll.” ABOUT ALEXANDRA DARAS: Owner of The Pretty Pink Rooster | Small Business Advocate | Women’s Style & Empowerment | Helping women look and feel their best — one authentic connection at a time CONNECT WITH ALEXANDRA: LinkedIn: / alexandra-daras-80104b156 Website: https://theprettypinkrooster.com/ CONNECT WITH KATRINA: LinkedIn: / connectorqueen Instagram: https://www.instagram.com/connectorqu… Website: https://katrinafuhrman.com/connector-… ABOUT WINNING WEDNESDAY: Deep conversations exploring the significant moments that shape who we become. Winning Wednesday launched in April 2020 during the COVID-19 pandemic as a remote networking tool and mid-week inspiration. Now evolved into Becoming You — stories of transformation available to binge at your convenience. Created and hosted by Katrina Fuhrman, The ConnectorQueen. #ConnectorQueen #SmallBusiness #WomenEntrepreneurs #BoutiqueOwner #PandemicPivot #ShowUp #WinningWednesday #GrowthMindset #Resilience #LiveVideo #WomenInBusiness #Mindset #ShopSmall #BecomingYou #KeepGoing