Becoming You Podcast

You get super excited to work on a new idea….you know this will change everything. You write down the steps, you commit to it! You even tell people for the added accountability! You schedule in the time for it, and then…….you can't seem to get traction….you spend hours working in and around your idea but not ON your idea. Sound familiar?

Why? Because you're getting stuck in the shallow end. It's a principal one of my coaches discussed years ago I hadn't heard of, so I went down the google deep dive. And then realized why I so often felt BUSY but not productive.

Shallow Work - Doesn't create new value, can be performed while distracted, sometimes considered busy work. Steven Covey would consider these either urgent but not important, or even not urgent, not important. Think of the red email notification.

Deep Work - tasks that create new value and are difficult!!! They need to be done without distraction and they will push your brain and creativity to the limit!

This deep work is energetic equivalent of lifting a car off of a baby ….things that don't seem possible are done! It's how I created and launched my podcast the week before my daughter was born! It was a combination of an impending deadline ….motivation...and removing ALL distractions. I basically put myself on maternity leave and put up my out of office email response.

Deep work is what allowed us to create Brand Camp Retreats in a WEEKEND!!! We holed up at a cozy house in Carmel and spent more than 16 hours working on avatars, possible products and content that is SO good, 90% of it has stayed in place through two years + 6 live events.

The hard part about deep work? You need a few hours designated to devote! That's hours of total focus, no distractions…..just a few stretch, water or meditation breaks!

And the reality of working from home is that there are kids or laundry or dishes or mail or cleaning your desk or a million other distractions to pull you into the shallow end!

1. Calendar it. That includes time, location and description.
2. 1. Distraction FREE environment: library or private room
   1. Make attainable action steps…..think of it like a navigation system.
   2. Lead measures, like how many hours spent, steps accomplished.
3. Measure it - How can you track your productivity?
   1. Bathroom/food/internet.
   2. Plan ahead
4. Give yourself a break….or two.
   1. Phone on airplane mode
5. Social Media + Communication Detox

Cave Days - where you can do ALL of these things….and PAY for it!

Why pay? Because someone FORCES you to be accountable!! Because being around others doing the same thing is invigorating! Caveday.org - locations in NYC + LA!

But even if you aren't there, you can meet up with a few friends and fellow entrepreneurs to do this! My friend Dr. Sarah, who owns @helpingbabiessleep, comes over once a week and we do a deep dive. We chat for a few minutes, then just work across from each other in silence. We can accomplish more in an hour then I normally get done in several at my desk.

Cave day ideas? It could be your BIG ideas…..creating a course, a business plan for your side hustle idea, writing a blog, finishing a paper OR it could be something that just requires a time block and will create space in your life, like organizing your google drive, doing your Christmas cards or unsubscribing from emails. Either way, you're going to come out of it feeling lighter!

So tomorrow, I have a self imposed cave day at the local library - finishing the editing of my book! I can't wait turn off the phone, music, wireless and more and just EDIT!!

Her family and friends started to question her sanity when she was 6 months pregnant with my third child and decided to start my own business. She was working 6 days and putting in 65+ hour a week with her career at the Denver Broncos as marketing and sponsorship manager for 10 years when she knew it was time for a change.

That change led her to the entrepreneurial space helping other women escape the rat race that I was in for over a decade. She lived the adrenaline + coffee addiction life trying to make big things happen with her brand, and now her mission is to champion other women as they walk through the same journey. Walking hand in hand with entrepreneurs and business owners as they work to make an impact in the world around them with their gifts and talents is her JAM.

She created The Influencer Collective for the dreamers, shakers, and movers in this space who felt like she did when she was building her brand from the ground up!

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

In an Amazon Prime culture of fast fashion + fast food, we've become all about convenience!!

Think about how you purchase clothes, how you eat food and how you look at experiences? Experiences create memory points, which are what slow down time!!

What can you do today to create an experience?

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

Today's guest, Julie Ciardi is a Bostonian transplant in New York obsessed with all things marketing, business and entrepreneurship! She left a very successful corporate marketing executive job after 18 years to start her own businesses while helping others create and grow their dreams!

She's a mom of three, married to a police sergeant and like most moms, learning how to do it all! She's a life and side hustle coach, the host of the More Than Mommy podcast and recently launched her Marketing Makeover Formula online course!

Today's conversation is a "coffee chat"....a co-interview!! We'll cover our journeys out of corporate America, navigating starting a business with kids, and why EVERYONE should create a network marketing income for the purpose of learning the skills of entrepreneurship!

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

Sales = slimy. I NEVER wanted to be in sales…..I studied journalism because I loved to educate people! Yet 20 years later, I've overseen more than one billion in real estate sales and more than 20 million in nutritional sales.

Why do we think that it's slimy? The reality is….We are all either in sales or supporting sales. Every service requires customers and no business would thrive (or survive) without new customers and existing customers.

Sales is just an energetic exchange that sometimes involves money. You sold your significant other on why you'd be a great partner. You sell your kids on why they should get dressed in the morning. You sell yourself on why working out is important. Which of those do you invest your energy into? And what do you receive back? A result.

When it involves money, it just replaces another energy. For example, I needed a physical therapy and training that was $275 an hour. He was interested in learning to get published to up his credibility and exposure online and I charge $400+/hour for private brand coaching. I could have hired him and paid him, then had him hire me. OR we could do an energetic exchange of our services INSTEAD of for cash. An hour of training in exchange for 45 minutes of personal PR coaching.

⁣

I LOVE being sold. What do I mean by this? I love having someone ask me great questions to find out how to better serve me. Sometimes I think I know why I want or don't want something, but better questions get better answers.

So when someone does a wonderful job of determining my needs + demonstrating to me how what they are offering will improve my life, chances are, I'll purchase if it's aligned with me (need vs want).

If you have an issue around either "selling" something or being sold to, do a little self discovery. Did you know someone who was less than scrupulous? Or did you buy into pressure tactics and felt badly after because it made you feel disempowered?

If you are in sales, the next three steps are going to assist you in overcoming price objections. If you aren't, these are the three steps someone should take you through so that you feel not just good, but great, about the energetic exchange you are about to make! Your money (energy of time/work you've done) for the energetic exchange of the product or service you're about to receive.

1. Understand their pain points to determine what they want.
2. 1. The price is never too high if the value is great enough.
   1. Don't prejudge.
   2. Address it first.
   3. Educate on the benefits, not the features. You'll have _____ vs. you'll have the blank TO______
3. Don't apologize for price, even, address it first.
   1. People need to understand the per use/per day/per experience price.
4. Reduce to the ridiculous

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

I've been laughing every time I've been around this woman for the past two years! And idolizing her Madonna-esque arms and a booty that would inspire JoLo.

Jessica is a former NCAA D1 athlete, wife, toddler mom, an IIN Certified Integrative Health Coach, an ACSM CPT & Stages Certified Cycle Instructor.

Her love for movement kept her on a path to sharing physical health, but along her journey, she realized that achieving fitness required more than the gym or kitchen could offer. This lead her on the journey of truly finding what fitness & wellness really looked and felt like and now she is on a mission to help other women and female athletes achieve it.

She creates a space & provides tools that allow women to truly step into their strength, gain deep confidence & live a balanced, active & healthy life.

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

I don't know if I can do this. ⁣⁣

That's what was going through my mind Tuesday night. The night before I was recording my first LIVE, in person podcast. I was a bit freaked out about making sure my tech + equipment was right. After all, I'd had to record my first episode THREE times because I couldn't quite figure out the sweet spot of my mic. ⁣⁣

I was nervous because the stakes had just gotten a LOT higher. Normally, I reach out to my guests. This time, they reached out to me.....for a collaboration with one of the highest end outdoor shopping malls in the country. I felt some serious imposter syndrome.....would I be good enough? Would my listeners like it? I was the opposite of relaxed, joyous and abundant - my ideal BE state. ⁣⁣

A few weeks ago, I heard Sarah Pendrick of Girl Talk Network speak - dreams are the truth, fears are the lies

Claim Your Dreams Despite Your Fears + Triggers. Be in RELATIONSHIP with your fears. You don't overcome your fears, you learn how to work with them!! See your triggers + get curious. Instead of allowing it to freeze you.

Ask, what lie are you going to tell me today? That lie is what is going to allow us to play small!!

And I thought about this podcast -.....about my mission and vision. It's the idea of getting clear on who we are meant to be, how we want to feel and then designing our life around that. And that includes a LOT of uncomfortable growth. And I know you are all growing... ⁣⁣

YOU are SO worthy of these dreams. There is a reason they are given to you!!

So I did the podcast!! And I'd lie if I said it went perfectly. Life never will. But I moved forward in messy action (though I did my best to minimize the mess apparent to anyone else) and I did it. And the reality is that the fear, the uncertainty......it disappears pretty quickly once you're not only committed to taking the step but you're mid stride. ⁣⁣

I finished the interview and on my drive back home, I was elated. Not because I had done it perfectly but because I had done it. And I know I'll continue to improve. But most importantly, because I didn't buy into the fears of what could have happened. ⁣⁣

Instead, I borrowed the belief of my future self until I became a little bit more of her that day.

Our future self…..is the self where it is all possible. When we get into a heightened state, we are stepping into that future self and make decisions as her. SHE is our BE state!!

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

You never know when the universe is going to bring people back into your life! I worked with today's guest a decade ago in my corporate life! She recently attended our Brand Camp Retreat and it's been so fun to be able to see and support this next evolution of who Abbie is becoming and what she's creating!

Abbie is a trainer, speaker and business owner. Founder of the non profit Kyndly and Chairman of the Board for Compassion It, she is focused on impacting people, creating community and building a kinder world. As former head of sales operations and training for a multi-billion dollar public company and VP of People and Culture for a successful startup tech company, Abbie draws from her experiences to help others focus on cultivating joy and finding the light they give from within themselves, each and every day. She brings her quick-witted humor, personal challenges and relentless positivity to every interaction, workshop and engagement.

Abbie helps women strengthen their "joy joints". Like the food we eat, our exercise routine and even making our bed in the morning, joy is a choice and a habit that we have to work on. She'll talk about The difference between happiness and joy and the five ways to strengthen your joy joints.

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

There's a lot of mysticism over how people do things…. whether it's podcast, writing a book

My 3 step process for podcasting can be used on nearly ANY endeavor for passion, purpose or profit!

1. Take the Shortcut
2. 1. Follow who does it well!
   2. Don't recreate the wheel. Create templates!
   3. Ask for help + advice (only after this)!
   1. Listening to Inspiration
   2. Decide on a Day + time block it
   3. Power Session - Batch Content + Tasks
3. Get in the Zone
   1. Wrote them out, Didn't write them out, Outlined
   2. Teach someone else! Share those resources!!
   3. Optimize it further!
4. Do It, Tweak It, Teach It

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

Today's episode is a casual chat with one of my FAVORITE human beings, my accountability partner, Kari Keating!! We discuss so many gems as mom entrepreneurs and female collaboration and accountability partners!

- The Business Game Changer That Is FREE

- Why You Should Only Talk to ONE Person on Social Media

- Why Energetic Matches Are Vital In Collaboration

- Balancing Time Building Businesses with Babies

Kari's Bio: Kari Keating is a business and growth coach, podcast host, speaker, author and mom to 3 boys. She had a 17 year career in corporate America where she cultivated skills in the areas of business strategy, sales and story telling working for companies such as Nike, Quiksilver, lululemon and other major retailers. After having her second baby in 2 years, she became an accidental entrepreneur when she starting using health and wellness products that she loved and launched herself into the network marketing industry.

While managing her growing network marketing business and motherhood, she found herself struggling to find clarity in the chaos and hired her first business coach. It was in that interaction that she realized that all of the business acumen she had developed over the years could be used to help other entrepreneurs, just like her coach was helping her, launch, grow and scale their businesses.

She then launched her coaching business and has worked with clients ranging from network marketers, coaches, photographers, recording artists, and many more but is MOST passionate about working with entrepreneurs who want to create businesses and brands that last. She's incredibly passionate about helping women step into their purpose, ignite their passion and truly expand into the women they are called to be.

Links:

Website | Instagram | Facebook | LinkedIn

FREEBIE!

Get her free guide: 6 reasons why you aren't making any money in your business and what you can do NOW to change it here: https://www.kari-keating.com/6reasons

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn