AgNet News Hour

Beef Plan, Spray Tech, and AI: California Ag Eyes Relief and Reinvention


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The October 24 edition of the AgNet News Hour blended policy, technology, and on-the-ground perspective to close out a packed week for California agriculture. Hosts Nick Papagni and Josh McGill opened with encouraging news for cattle producers: USDA released a multifaceted plan aimed at stabilizing the beef sector and easing price pressure on consumers. The framework focuses on three pillars—strengthening ranching’s business fundamentals through disaster relief, grazing access, and risk tools; expanding processing and market transparency; and building demand while growing the domestic herd. The hosts applauded the rapid response and promised follow-up conversations with industry leaders to gauge how quickly relief could reach ranch country.

From policy to practice, the show spotlighted electrostatic spray innovation with On Target Spray Systems CEO Willie Hartman. His pitch to cash-strapped growers was simple: do more with less. Hartman said their electrostatic sprayers can cut water use by roughly 80%, cover two to three times more acres per day, and use about 50% less horsepower than conventional air-blast rigs—translating to major diesel savings. The company’s “try before you buy” demos and compatibility with autonomous platforms made it a natural fit at FIRA, where Hartman noted partnerships with multiple robotics firms.

Policy heat flared during a FIRA panel Q&A when Papagni pressed California Agriculture Secretary Karen Ross on Proposition 50. Ross emphasized productivity, storage projects like Sites Reservoir being “closer than ever,” and the need to manage both flood and drought risk but declined to take a position on Prop 50. The exchange underscored a broader tension the show has explored all month: farmers want immediate, concrete steps that preserve rural representation while long-promised water infrastructure inches forward.

Rounding out the episode, University of Florida’s Dr. Nathan Boyd joined from FIRA to compare Florida and California specialty crops and explain why labor is his state’s defining challenge. Boyd said UF is investing heavily in agricultural AI—building an applied AI center with new state and federal support—and scouting technologies that can retrofit existing equipment, target weeds with precision, and deliver measurable ROI in hand-picked crops like strawberries and tomatoes. He also noted growing student interest in ag-tech careers, a bright spot for an industry hungry for talent.

The common thread across the hour was urgency with optimism. Whether it’s a national beef plan, smarter spraying that saves water and fuel, or AI that helps farmers do more with fewer hands, California ag is pushing for solutions that work now while laying the groundwork for a stronger tomorrow.

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AgNet News HourBy AgNet West Radio Network

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