Been There, Done That!

Marketing in the age of the internet is a complex subject, and external resources can assist in selecting and directing your marketing efforts. Jennyfer Crawford of AskJennyfer, a business consulting and event management company, Jami Schwartz with online lender Kabbage, and SCORE mentor and chapter chair Dennis Zink discuss marketing concepts and opportunities, both on the internet and in the real world.

Good credit can encourage business success by making cash available when needed for growth or to keep the business operational. Ty Kiisel of OnDeck rejoins Dennis Zink and Fred Dunayer to discuss how a business can and should maintain credit availability and the differences between small business and personal credit.

The processes, policies and circumstances of bank loans have been changing rapidly with the growth of technology Dennis Zink chats with Ty Kiisel, small business expert, author and representative of online lender OnDeck, to understand the changes and how they might apply to your small business

Managing cash flow is one of the primary responsibilities of a business owner. In the case of retail businesses, inventory typically drives expenses, which in turn drives cash needs. Jami Schwartz of Kabbage, an online lender, and Allison Boswell, a retail consultant with Reedy Consulting, join Dennis Zink and Fred Dunayer to discuss how a business owner can use their internal information and external resources as necessary to properly manage their cash flow.

What should a business person do in the event of an emergency or disaster? Peter Hedberg of the Hiscox Insurance Company joins Dennis Zink and Fred Dunayer to discuss the actions you should take and what you should expect from your insurance provider.

In our continuing discussion of insurance for businesses, Peter Hedberg of Hiscox rejoins Dennis Zink and Fred Dunayer to explain the types of insurance available to businesses, along with some understanding of when and how to file claims.

While all entrepreneurs take risks, some risks are best transferred to others. Peter Hedberg, an executive with the Hiscox Insurance Company, discusses with Dennis Zink and Fred Dunayer the kinds of risks that insurance companies cover and what you can expect in terms of services and costs.

Getting your message across requires more than just talking or typing content. In this episode J. Robert (Bob) Parkinson, executive communications coach, author and newspaper columnist, shares his expertise on the subject of interpersonal communications with Dennis Zink and Fred Dunayer.

Creating a brand image is an essential element of marketing communications. Dennis Zink and Fred Dunayer are joined by Steve Smith of Consonant Custom Media to discuss best practices and policies in the creation of a brand identity.

Maintaining a healthy lifestyle can be tough for business persons and those around them. 97-year-old author and entrepreneur Sylvia Goldman sits down with Dennis Zink and Fred Dunayer to discuss theories and techniques designed to keep us healthy in mind and body.