The Big Leap sells more copies every year and so I wanted to learn from Gay about how to write a book that does just that, along with diving deeper into his author career.

In this episode, where we have Gay back on the show, we dive into the author career of one of the greats, along with the marketing that helped get him there. 

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Last November in particular...I crashed and burned from working 80+ weeks for 6 months straight on getting my business off the ground.
 
A friend of mine, Dave Chesson, recommended to me Gays book a month or so earlier.
 
Working through my burnout, having an employee completely ghost me, and needing to drive a dog across the country, it was no coincidence that when a flight I was on, headed back home to San Diego, ran out of fuel and had to make an emergency landing (on top of everything else going on) - I had his book to keep me calm.
 
The Big Leap, happened to be in my backpack that day as I went from one anxiety attack to the next.
 
We touched down in Ontario, just east of LA to refuel before heading onto San Diego. All the ground crew had cleared for the night and so there was no-one to meet the plane.
 
We were trapped for hours, out of water, and filled with sweaty passengers now beginning to freak out. For brief moments here and there I began to see glimpses of breaking open the Exit door just to find a breath of fresh air.
 
Yet still I had The Big Leap to keep me grounded. 
 
Gay Hendricks has personally coached thousands including Michael Dell and his executive team to breakthrough mental barriers and to have the impact they desire to have on the world.
 
He’s the author of many great books, one of which, The Big Leap, continues to sell more and more every year even though it was released over a decade ago.
 
That only happens when a book is so good that overtime it changes so many lives that it continues to get recommended over and over again until theres an army of people out there in the world sharing the book.
 
I’m excited to dive further into some big topics of the book, like Upper Limits and false beliefs. It’s my honor and privilege to bring you this interview with The Gay Hendricks.

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Oh my god you must meet today's guest, Qat Wanders. She’s one of my all time favorite people, bestselling fiction and non fiction author of over 80 books, 7 figure business owner, and used to work in the circus. Yes, you heard that right.

We were introduced a while back by a fellow connection but nothing came of it. I was listening to one of my favorite shows, The Self Publishing School Podcast with Chandler Bolt and she was a guest. I was like, that name sounds familiar, I had no idea that’s who I was talking to…she’s amazing…I must talk to her.

So I reached back out and this time it resulted in a longer conversation.

In this episode we go deep into the world of editing and clear up what different types of editing mean, how she goes about picking her genres to write in, and we also get incredibly vulnerable and talk about the entrepreneurial burnout she experienced which I personally resonated so much with since my burnout last November and how’s she’s moving forward in life professionally and personally.

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If there’s one thing you should know by now, it’s that everyone we have on here is a master marketer or has one of their team. Joanna is a master marketer so in this episode we go deep into the nuts and bolts of the marketing that’s allowed her to make a full time living from writing.

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Joanna Penn and Indie publishing go together like sunshine and solar panels. If you can’t tell, I just made that up. Joanna Penn was early to the indie publishing game and has benefited greatly from the early belief that it was the future. 

She has over 30 books in multiple pen names both fiction and nonfiction, runs the highly adored TheCreativePenn.com blog, and has possibly the longest running podcast on indie publishing with over a million downloads, The Creative Penn Podcast.

Obviously Joanna is an incredibly popular author but it’s also been a dream of mine to interview Joanna ever since I got into the world of publishing and so you’ll be able to tell that I’m just giddy with excitement throughout our interview.

In this episode we really get into the nuts and bolts of her author career.

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It wouldn’t look too great if a book about marketing didn’t sell well. 

Luckily that’s not the case here with hundreds of thousands of copies sold and over 5000 reviews on Amazon, Allan Dib wrote a book which continues to sell better and better years after it’s launch.

I want to know why that is and what Allan Dib is currently doing to keep momentum going for the One Page Marketing Plan. In this episode, Allan walks us through the marketing plan for his book, The One Page Marketing Plan.

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The One Page marketing plan has a global following. The book has over 5,000 reviews on Amazon and is still a bestseller, years on from its launch. Allan Dib makes marketing palatable for the average business owner who has a great product or service but no idea how to get it to market. 

Like Allan says, it’s not a revolution in marketing but it is a revolution in marketing implementation because as I’m sure most of you know, spontaneous marketing activities don’t work. 

Allan also talks about the need to systematize your marketing which to me is the biggest takeaway from the book and something I’m actually right now working on to implement in my business.

Let’s jump into the One Page Marketing Plan with Allan Dib.

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Daniel Pink is one of the biggest authors we’ve had on this show. I'm incredibly grateful for his willing ness to come on and share his wisdom but one of the great parts of interviewing an author about their book is also to interview them about how they became the NYT bestselling author they are today. 

I wanted a blueprint from Daniel on how any one of us with a desire for a greater impact in this life can work towards an author career like his. Lets dive into the marketing side of books with Daniel Pink.

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I’ve been following this next guest for almost a decade. 

From his book When, to his most well known book, Drive, Daniel Pink constantly takes complex topics, performs a ton of research on the topic, and then distills it into a framework that we then get to use to make our lives better. He’s done this with selling, our internal timing system, our drive, and now he’s done this with regret.

In this episode we dive deep into regret, the topic of this latest book, the power of regret, with 5X NYT bestselling author Daniel Pink.

I make most decisions in life based around what I’m going to regret on my deathbed the most. It’s easy to think you know what you’ll regret the most but based on his research, Pink gets into the 4 most common regrets which I’ve already started to use on a daily basis to figure out what to do and what not to do.

Let’s get into it with Daniel Pink.

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Marie Kondo, Eckhart Tolle, Deepak Chopra, Jack Canfield.

These are just a few of the names of which today’s guest has represented as a literary agent.
 
He has personally placed more than 5000 titles with dozens of publishers. He’s also the founder of Waterside Productions Inc. which stemmed from his great grandfathers publishing business - founded during the great depression printing study guides for the DMV. 

Echkart Tolle is one of my favorite authors and so I wanted to hear about the behind the scenes on how he became what he is today. I also wanted to learn more about what happens behind the scenes in the traditional publishing world from someone who’s been in the industry for decades. 

We also end our chat talking about BIll's next adventure, NFTs.

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