We had rob back on to talk about how he marketed Write Useful Books and how it’s going behind the scenes.

Get the book here

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The next guest is one of my all time favorite curious minds. A huge shoutout to Anna David for the introduction. I came across Rob's Write Useful Books book and it was the first time I fully understood the point, reason for, and ideal goals for someone who wants to market their books. The book is really about writing a useful book that sells more and more copies each year.

After becoming an expert to product development, he wrote the Mom test. This book now has over 1,000 reviews, makes Rob over a hundred thousands is mostly passive income a year  is taught at Harvard, MIT, and UCL.

After learning what it takes to write a book that sells more and more every year, he wrote Write Useful Books, which I’ve been recommending to everyone who wants to write teaching non-fiction.

In this episode we talk about how an author can write a book that sells itself so you can stop marketing it.

Get the book here.

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Chad released Powerful Questions in 2017 with the late Will Wise. Since then, it’s sold 10s of thousands of copies, has close to 500 reviews on Amazon, and Chads even gone on to turn the book into a card game.

I wanted to learn from chad about how we so successfully launched his book, and what he’s doing to keep it selling so well.

Welcome back Chad Littlefield

The Book
The Website

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Ever have a conversation with someone, and you’re left feeling like there’s something very very different about the person you were just talking to?

They somehow talked to your soul. It was refreshing, maybe even inspiring.

So many people proclaim to “hate small talk” but what does it actually been to do the contrary.

How can you create moments throughout your day where you actually connect with the people around you.

Ask Powerful questions is the book that teaches you how to have meaningful conversations.

Meaningful conversations with your colleagues, prospects, family, friends, and the grocery store check out man.

Chad Littlefireld wrote the book with the late great will wise. He’s a TedX speaker, founder and CEO of We & Me inc, and has consulted with companies from JetBlue to Starbucks.

It’s my pleasure to introduce the thoughtful Chad Littlefield.

The Book
The Website

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Kam Knight is a self published author who’s books have thousands of reviews and have reached #1 on all of Amazon.

I’m always fascinated by the author-entrepreneur and Kam is nothing short of that.

In this episode we talk about how he became the bestselling author of multiple mental performance book and how he’s been able to build his full time career around them.

Get Speed Reading here
MindLily.com

I work in the book business which means I have to read a lot. One book a week on average.

I was that student who spark noted everything and hated reading until no one was telling me to do it.

I still remember that first book I picked up, How to Win Friends and Influence People, which lead to good to great by Jim collins, Never Eat Alone by Keith Ferrazzi, and The Four Hour Work Week by Tim Ferris.

My love for reading grew and my whole life became books.

But I’m a slow reader. I like to take my time to digest each page.

I enjoy the process of working my way through a book.

I had heard of speed reading but never took it seriously because I though you’d lose comprehension.

But then I picked up speed reading and it challenged me to look back at the last 10 books I’d read and try to remember what my takeaways were.

I was dumbfounded.

I had just read bird by bird by Anne Lamott and loved it so much I was already recommending it.

But I honestly couldn’t remember what my actual takeaways were.

Kam makes that challenge because speed reading can actually be a way to comprehend books even better while decreasing the time it takes to absorb them.

But I’ll let Kam tell you how.

Kam is the multiple bestselling author of mental performance books.

It’s my pleasure to introduce Kam Knight

Get Speed Reading here
MindLily.com

I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?

And that’s why I have the privilege of welcoming Perry Marshall back to the show.

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The 80/20 principal (or Pareto Principle as it’s also known by) is the idea that 80%  of consequences come from 20% of the causes. This can be applied to  the effort you apply to something, or the fact that the top 20% of the population has 80% of the wealth.

Perry Marshall is the guy that applied this concept to business. Essentially, 80% of your revenue comes from 20% of your products. Or 80% of your leads come from 20% of your marketing efforts. In his famous book, 80/20 sales and marketing, he lays out the entrepreneurs guide to sanity. All jokes aside, his whole point is, focus on what really brings in the bacon, spend less time stressed and engaging in random activities.

Here’s Perry Marshall to talk about 80/20 sales and marketing.

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Brendan Kane is back on to talk with us about how he leveraged social media to get his book deal and then sell hundreds of thousands of copies of his books.

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Odds are you’ve seen at least 1 piece of content, whether on FB, Instagram, LinkedIn, or Tik Tok that this next guest has created. That’s because Brendan Kane and his team have racked up an impressive 60 billion views and 100+ million followers for the content they have worked on.

Basically, if social media was a science, Brendan Kane would be the lead scientist. He helped Taylor Swift rebrand her digital experience for fans, his list of clients include Rihanna, MTV, the NHL and many more impressive names.

He’s also the author of Bestselling book One Million Followers and his most recent bestselling book, Hook Point.

Today, he’s here to walk us through what his author journey has looked like from no name entrepreneur, to world famous author.

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If you're interested in connecting further or have any questions, feel free to email me at [email protected]