Jesse is a younger version of Richard Branson. He's also built and sold a record company along with a dozen other entrepreneurial pursuits. He comes across as one of the most low-key guys but he also speaks mandarin, was a bestseller in Asia, with his publishing company he’s behind some of the biggest book launches and now he’s just launched a software company that could rival Amazon and completely change how self publishing is done.

In our chat we talk about his own journey as a bestselleling author, we talk details on exactly what he did to produce some of the biggest book launches, and then we go on to talk about how he’s completely changing how self-publishing is done, allowing authors to make money virtually through the resale of their own digital-copy books.

Jesse's NFT Platform
Jesse's Book: Lifestyle Entrepreneur
Jesse's publishing company: Lifestyle Entrepreneurs Press

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Today’s guest is one of my favorite people in self-publishing. He’s a great friend and mentor of mine and is one of the most innovative people I know when it comes to implementing new strategies and technologies.

Brian went from living below the poverty line to being a 6-figure author of both fiction and nonfiction books.

After making it as a fiction author, he then went on to teach and write non-fiction books to help fellow authors make money from their work.

His books all have hundreds of reviews on Amazon. He’s got a Mastering Amazon Ads Facebook group with over 10,000 members

In our episode he talks about how he found his fiction niche and grew his audience in a way that you can replicate, we talk about how he’s become the master of copy and how he got my book to convert at 1 sale for every 6 clicks. We also talk about how he’s build one of the most loyal followings of authors in self publishing.

Stay tuned to the end where Brian talks about how he was table to rank is book in the top 500 of all of amazon for 10 days straight, 5 years after he launched it.

Brian's Book: Mastering Amazon Descriptions

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Today, we’ve got a very special guest. 

I feel so fortunate to know him because he just gives, gives, and gives. Money aside, I think he runs one of the most integral businesses and just really leads with compassion and thoughtfulness for the people he works with.

He’s helped thousands of business owners around the world create better marketing.

In 2019, Mike launched Bite Sized Books, a publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners.

Mike recently published, The 100-Page Book, which shows how to author, publish and leverage a shook in their business which is consistently labeled a bestseller on Amazon.

He also founded software company Copy Doodles, which comes recommended by the likes of Dan Kennedy, Russel Brunson and Bill Glazer.

I’m excited to chat with him because for the busy entrepreneur, who’s told they need to write a book, it’s hard for them to find the time. Mike provides a step-by-step breakdown of how an author can get that book done and the catch is that it’s less than a 100 pages. This also plays into the positive psychology of a reader who actually finishes the book.

He actually walks the walk and writes them himself and sells them by the hundreds every month, years-on from his book launches. He’s got an amazing CTA strategy which is also one of the highest converting ones that I’ve seen.

It’s my pleasure to introduce you to Mike Capuzzi, let’s bring him on.

Mike's Podcast: The Main Street Author Podcast
Mike's Book: The 100-Page Book

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Krista Mashore has been in the top 1 % of realtors nationwide for 20 years. Krista is the author of four best selling books focusing on digital marketing and has been named Yahoo Finance’s #1 digital marketer to watch in 2021! She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more!  Krista recently took her new coaching business from zero to 18 million dollars in just under four years with a projection of 20 million+ by the end of this year. She is the recipient of seven Two Comma-Club Awards, and one Two Comma Club X Award. 

Through her coaching, teaching, speaking and training, Krista is revolutionizing the way entrepreneurs and professionals market themselves online. She offers an innovative step-by-step approach on how entrepreneurs can gain a massive digital footprint.

She is one of the most creative people in how she’s leveraged her book to grow her business.

Besides all the accolades Krista is one of the hardest working people I know and I’m so excited to have her on to talk about all things book marketing, her funnels do millions, she has amazing tips for entrepreneurs to stay focused over the long term, and so much more.

Krista's Podcast: F.I.R.E.D. UP
Krista's Client Avatar Sheet
Krista's Bestselling Book: Sell 100+ Homes A Year

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Today we’ve got one of the most humble entrepreneurs/authors I know. After selling 2 million-dollar tech companies early on, he spent all his money and ended up broke. From there, he’s built incredibly strong values which have built him back into the Mike Michalowicz we all know today.

Mike started off his author career as The Toilet Paper Entrepreneur, who after buying 20K copies of his book personally and selling none of them - realized he needed to find another way.

He finally started selling copies when the moms of the students he was speaking in front of, started to take to the book. 

The rest is history.

He’s now gone on to write 7 bestselling books. You might have heard of Profit first which has over 5,000 reviews on Amazon and he just released Get Different, which has already sold thousands of copies so we’ll also talk about that as well.

There’s so many takeaways in this show, from finding your core niche, to things to avoid spending your time on, and at the end, Mike also gives us 5 80/20 book launching tactics.

Let's dive into our chat with Mike.

Mike's new book: Get Different
Mike's podcast: Mike Up In Your Business

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Welcome to the Before The Bestseller Podcast

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

• How did this author write a story that would resonate with thousands of people?
• How did they launch their book to the top of the Amazon, WSJ, and NYT charts?
• Did they have a following before the book or did they build it with the book?
• How did they get their readers to go one step further with them, to hire them as a coach, join their masterclass, or even just subscribe to their email list?
• What did they do that others should not waste their time on?
• How were they able to bring something so passionate to life when so many of us struggle to even find our passion?
• How can we take what they taught us, and apply it to our own journey towards a purposeful life?

These are just some of the questions you’ll be hearing from me as we dive into books like:

• Profit First by Mike Michalowicz
• The First 90 Days with Michael Watkins
• Dave Chesson on how he started writing books, became the go to person on amazon book optimization, and then launched a 7/8 figure software business from it
• Melissa Feick who built multiple 6-figure businesses onto the back of her book
• Hayden Crabtree who had no following  but was financially free by the time he left college via real estate. He then built his following with his book, Skip the Flip
• Brian Meeks, who made 6-figures as a fiction author writing in the woodworking/guinea pig niche and is now working with another guest...
• Jesse Krieger who’s building powerfan.io, an NFT creation platform for creators to monetize their work and show us the next generation of publishing
• Jon Spoelstra - sports marketing legend who had his forward written by MarK Cuban and now writes fiction books
• Chad Stewart who emailed every middle school teacher in the US to do a classroom visit and then also created an institute around his book to make it newsworthy. He’s just signed a movie deal.
• Steve Anderson who wrote The Bezos Letters, a WSJ bestselling book, that started off as just a lead magnet
• Mike Capuzzi who coined the term shook, a genius way for business owners to have a book
• Krista Mashore who’s a 2 comma award recipient from ClickFunnels

I’m only bringing on authors who've successfully published books themselves and actually make money from their publishing whether from the books or the backend so we can walk away with the exact blueprints on how they got to where they are now.

One thing you’ll notice about all of these authors is that they’re hitting their potential. That’s why I do what I do, it’s why you’re listening to this, and we get to learn about how these top authors were able to build their dream life, having real impact, providing us with the exact blueprint for how they did it.

This is a new show so feedback will be critical, give it to me, the good, the bad, the ugly how can I make this an even more

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Becoming George Washington: Hamilton's Tamar Greene by The Young Professionals Podcast

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We're in a war for talent. We brought in Dan Black, Head of Global Recruiting @ EY to consult with us on how to make sure we're beating competitors to the best talent.

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Antione Douglas is Alex's boxing coach. He's also a boxing champion drawing comparisons to some of the greats. Here, he talks about his earlier years in life which set him up for who he is today. It's also why he calls his proudest fight ever, one he lost.

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Michael Beckley is the CTO of the 2017 Top-Tech IPO, Appian. We wanted to know what CTO's do all day, so we thought this would be a good time to ask. Along the way we learned about changing majors, cofounding a company, and got to ask him what tech is maybe even too complex for him to wrap his head around.

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