In this episode we cover one of the main stages in the design thinking process: observe. Sure, we all observe ourselves and others on a daily basis, but when you need to observe with purpose; to be aware of your surroundings, to better understand the impact of your product, or to solve problems and makes decisions within your business, how good are you at observing then? It can actually be one of the hardest stages in the design thinking process to get right and do well. It's time to...

In this episode we chat with Michael Lewrick, PhD, MBA. Michael has worked intensively these past few years to establish himself as a Thought Leader and world-renowned specialist in the field of Design Thinking. A best-selling author and award-winning entrepreneur, his ideas, books and innovation company - Lewrick & Company - help people around the world to better lead innovation and business growth during this current period of rapid change. If you're a regular listener to our p...

In this episode we find out more about the journey that lead one of the co-hosts, Lucy Patterson, to a career in design thinking. From the influence of her Grandparents on her mindset, to a successful management career that left her feeling stifled, to setting up Flourish Unlimited. Onto a sink or swim conversation that saw her embark on a life and business changing trip just before the pandemic hit. Among other things, Lucy shares her favourite design thinking tools, her belief in t...

In this episode we explain a bit more about the key steps of the design thinking process; exploring the 'double diamond' concept, which is currently celebrating its 20th year of use. So join us as we diverge to converge; applying the double diamond to life design and coaching; considering ways you can apply it to your life and business for simple, yet immediate and iterative impact. Continue to listen as we introduce the notion of business ecosystems; discussing how service base...

In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feelings and journey, how your processes flow, or how you get to a sale. We'll chat customers touchpoints, and help you identify where they are in their journey with you: Awareness, consideration, purchase, retention and advocacy. Plus, we'll take a telling look at the journey of your key compet...

In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space. If you think that ideation is just a brainstorming session, then you need to listen to this episode, because you couldn't be more wrong. This episode could just provide you with the framework you need to discover your next big product/service! We chat creativity as an adult, how to get over 'blank page syndrome', what to do if you're a recovering perfectionism, and why you sho...

In this episode we explore one of Lucy's favourite Design Thinking tools; 'How Might We?' There's more to Design Thinking than just fun and effective tools, and in this episode we explore a bit of the neuroscience and psychology around creating a productive problem statement. We talk elephants, riders, working alone together, not needing to re-invent the wheel, and how to manage those 'tricky' power dynamics when working on a project as a team. How Might We know that you're enjoying...

In this episode we look at how Design Thinking can be used as a powerful tool for growth, both in your business and your life. We're here to help you not just fail fast and fail forward, but to learn fast, and learn forward, because we grow from many perspectives: Physical, emotional, spiritual, social and mental. Join us as we chat about the elements of coaching that can address these growth areas, and how/where/why they fit in the Design Thinking framework. Observing and prototypi...

In this episode we evaluate the first Design Thinking tool of this podcast season, as we discuss the benefits and potential pitfalls of using 'Five W's & H Questions'. This tools allows us to gain better understanding of the opinions and wishes of our customers, whilst removing judgement and assumptions. It can get us closer to the 'right' problem statement, and it bring nebulous thoughts together, before drilling down for further clarity. But should 'why?' really be used in a coaching ...

In this episode we meet Ed Watson, a Design Thinking afficionado and Workshop Facilitator extraordinaire. Listen as Ed shares his design thinking journey. It's a journey that takes us via IBM and Accenture, with a stop-off finding out more about his activism and the notion of 'Modern Elders', then pivots to his monthly meet-ups that bring together an awesome community of design thinkers from around the world. Ed's workshops are revered, so we're delighted to have him sharing his insights, fa...