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Facing a surge in bids and the costs needed to process them, The Trade Desk has asked exchanges to stop sending duplicate requests. This week, the team looks at how this development might impact publishers, ad buyers and exchanges. Also, we'll examine the state of publisher CPMs.
By AdExchanger4.7
4545 ratings
Facing a surge in bids and the costs needed to process them, The Trade Desk has asked exchanges to stop sending duplicate requests. This week, the team looks at how this development might impact publishers, ad buyers and exchanges. Also, we'll examine the state of publisher CPMs.

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