Behave!

By Behave

Welcome to Behave! The behavioural science podcast where we discuss, explore and showcase the practical benefits of layering behavioural insights to deliver more effective marketing results and busine... more

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FAQs about Behave!:

How many episodes does Behave! have?

The podcast currently has 18 episodes available.

Behave! episodes:

March 20, 2020 Beyond pricing: the importance of framing for brands
And that’s a wrap... for now!

In our final Behave! episode of series one, Richard Shotton and Will Hanmer-Lloyd discuss the importance of framing brands pricing and promotions to change consumers perception of quality and value and influence their behaviour. Using examples including the ever inflating price of engagement rings, they explain the impact context and storytelling can have on a brands perceived value and their customers.

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26min
March 12, 2020 Paying attention to context
Sign-ups for dating site, eHarmony, would sky rocket on Thursdays and Fridays. Understanding this behaviour enabled them to rapidly grow their customer base by targeting moments rather than audiences.

Context is key for brands and yet it can often be overlooked and underestimated in marketing. In this episode, listen to Richard and Will explore the significance of context for brands when engaging with consumers.

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22min
March 05, 2020 Making or breaking a brand through expectancy bias
Nurofen were taken to court for claiming their painkillers specifically relieved back pain when in fact they were no different from other pain killers. The use of this placebo effect meant that consumers had a perceived higher quality of the brand and therefore influencing their experience. In this episode, listen to Richard and Will uncover the significance of expectation assimilation and how brands have tried to capitalize on this behavioural bias, those which have worked and those which haven’t.
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22min
February 27, 2020 The limitations of using claimed data in advertising
After asking their readers for feedback in what they wanted to see in their newspapers, the Trinity Mirror launched a new, much more positive paper called ‘New Day’ in 2016. However, 2 months after launching this newspaper, New Day closed down due to lack of readership.

What consumers say they will do and what they actually do can be completely different things.

Hear Richard and Will discuss the risks of taking claimed data at face value, using examples from brands such as Spotify and Sony, and the importance of layering insights to fully understand your audience.

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27min
February 20, 2020 The importance of price relativity for your brand
Consumers don’t have a fixed conception of good/bad value. Instead our perception of value is relative, not absolute. By changing a brand’s comparison set, you can successfully shift a consumer’s willingness to pay for a product. Hear how Nespresso and Seedlip leveraged this behavioural bias to charge 5-10x more than their competitors. In this episode of Behave!, Richard and Will delve into the significance of price relativity, as well as discussing brands who have used this behavioural bias effectively.
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20min
February 13, 2020 Making your brand the first choice for consumers
With more choice than ever, how can you help your audience navigate through the consumer journey to make your brand the one they choose? Through understanding the paradox of choice and strategically applying behavioural science, the stress associated with decision making can be avoided. Listen to Richard & Will dig into applications of behavioural science to simplify the cognitive effort required by consumer to make a choice.
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22min
February 06, 2020 Social proof delivers success in advertising
How did social proof help drive Apple & Obama's success? When making decisions, we are strongly steered by the behaviour or implied behaviour of others. Therefore it is no coincidence that brands take advantage of this social phenomenon, however some do this a lot better than others to realise the full potential of behavioural science. In this podcast we are once again joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd where they showcase the different ways in which brands have and can apply social proof to their marketing.
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25min
January 21, 2020 The power of habits
With 45% of consumer decisions made as a result of habits we kick off the New Year, and our first podcast, with a discussion on habits where we are joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd. Helping to form habits amongst your target audience can be the success or failure of your product. In this podcast, learn how the application of behavioural science can make your brand the default choice for your target customers.
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30min

FAQs about Behave!:

How many episodes does Behave! have?

The podcast currently has 18 episodes available.