Behind Design

How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrating business with creativity. Tune in to explore how Jenni’s focus on the fitness and wellness industry has shaped her approach and led to success. A must-listen for any creative looking to carve out their own space in the design world!

Show Notes:
https://www.solmarkcreative.com/
Instagram: @solmarkcreative, @jennischwartz13

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.




Show Notes:
Social Media: @ChrisWardjr on all platforms
Website:  chriswardjr.com

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florida, overcoming personal struggles, to creating a product that resonates with people nationwide. Learn how Matt transformed his life, one peanut butter snack bar at a time, growing his passion project into a thriving business now featured in over 1,000 retailers across 36 states. Discover the power of community support, resilience, and the impact of sharing one's story. Tune in to get inspired by Matt's dedication to betterment, his entrepreneurial spirit, and how he's using his success to give back and support others in their journeys.




 Show Notes:
Website: Www.fropro.com

Social:
@mwarwilliams
@froprosnacks
@wakeupthesun

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with your audience. Whether you're redefining an existing brand or starting from scratch, learn how to differentiate yourself in a crowded digital landscape, establish emotional connections, and develop a brand that not only resonates but also endures. Tune in for actionable advice and start your journey towards a standout brand today!"

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his distinctive "Sizzle and Chill" podcast, local masterminds, and strategic community collaborations. Learn how he harnesses the power of giveaways and Google reviews to boost engagement and trust. This episode is a treasure trove for anyone interested in entrepreneurship, community building, or innovative business strategies, offering a deep dive into Dr. Schrier's successful integration of health and business.



Show Notes:
Website: www.drelan.com
Instagram: https://www.instagram.com/drelanschrier?utm_source=qr%20%2C
Facebook: https://www.facebook.com/chiropracticservices

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Discover practical advice on creating genuine connections, the significance of mentorship, and how to stand out in the online world. Whether you're new to online business or looking to refine your approach, Jillian's insights offer a relatable and actionable path to success. Tune in and learn how to transform your sales strategy and align it with your core principles.

Show Notes:
Social @Thejillianmurphy

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

 Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection.


Show Notes:
This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copy

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and marketing strategist, small business owner, and devoted mom, shares her journey from the corporate world to launching her own businesses, WMI Media. Discover the pivotal role of content creation in today's digital landscape, learn the secrets behind building a brand that resonates with audiences, and get an insider's perspective on the evolving trends in online marketing. Whether you're a small business owner, a budding entrepreneur, or simply curious about the behind-the-scenes of digital marketing, this episode offers invaluable insights and practical tips to connect with your audience and amplify your brand's impact. Don't miss this opportunity to learn from one of the industry's best and discover how you can leverage her strategies to elevate your own brand.

Show Notes:

Social Links:
@wmi_media
@aktivatedhealth - Coming soon!

Free Shot List:
Go to @wmi_media and comment "podcast" under the photo sharing this podcast and Alison will send you a Free Shot list for your Broll content.  



Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you curious about the role of storytelling in shaping a brand's narrative and connecting with its audience? Join us on this episode of "Behind Design" where host Rachel Pesso welcomes Jamie Jensen, an expert in brand storytelling and copywriting. Delve into Jamie's transition from the film and television industry to her pivotal role in crafting brand stories that resonate and engage. This conversation is brimming with practical insights on how to harness storytelling to create a memorable and authentic brand experience. Whether you're starting your entrepreneurial journey or looking to infuse new life into your marketing strategy, this episode offers valuable lessons on using storytelling to connect with your audience and enhance your brand's impact. Tune in to explore how you can integrate storytelling into your brand for more meaningful and effective engagement.

Show Notes:
IG: @jamielynnjensen @scribeandspirit
FB: facebook.com/jamiejensen3


Websites: thejamiejensen.com (writing coaching)

Scribeandspirit.com (brand and business)

Giveaway: Golden Thread Meditation: scribeandspirit.com/uncoverthethread



Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Are you curious about the intersection of creativity, business, and personal growth? In this episode of Behind Design, host Rachel Pesso sits down with the remarkably talented Emiliano Brooks, an expert of photography, design, and an entrepreneur who's reshaping the creative landscape. Emiliano, a Florida native and a worldly, dedicated single dad, shares his unique journey from marine to the founder of Studio B-Squared and Pixelworks Delray. Discover how his passion for photography and design has led to creating a one-stop shop for elevating brands through logos, marketing materials, commercial photography, and much more. Emiliano's approach to his work and life is a testament to the power of creativity, collaboration, and building a community that supports and nurtures growth. Whether you're a fellow creative, entrepreneur, or simply someone looking for inspiration, this episode offers valuable insights into turning your passions into a thriving business. Tune in to learn from Emiliano's experiences!



Show Notes:

Email: [email protected]
Websites: pixelworxdelray.com / studiobsquared.com
Facebook: Pixel Worx Delray / Studio B2
Instagram: @pixelworxdelray /  @studio_b_squared
LinkedIn: Emiliano Brooks / Studio B2 

Not sure what type of brand to create? Need some visual inspiration?
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Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/