Behind Design

Are you curious about what it takes to build a brand that not only stands out but truly represents you? In this special crossover episode, I, the host of "Behind Design," step into the guest spotlight, interviewed by Bridget Aileen Sicsko and Lydia Bagarozza from the "Visibility Era" podcast. We're shining the spotlight on my journey as Rachel Pesso, a standout in brand storytelling, design, art direction, and the visionary founder of RP Creative. Having collaborated with notable figures like Laverne Cox and featured on top podcasts, I delve into my inspiring path from art school to entrepreneurship, unveiling the serendipitous moments and strategic moves that have shaped my success. Dive deep into the world of design with us as I explore the power of connection, the intricacies of brand alignment, and how confidence can profoundly impact visibility. This episode is perfect for budding designers, business owners looking to elevate their brand, or anyone who appreciates compelling storytelling. It offers valuable insights and a behind-the-scenes look at the creative process that fuels visibility. Join Bridget, Lydia, and me for a dialogue that bridges the worlds of design and visibility, promising double the inspiration, knowledge, and empowerment.
Show Notes:

Show Notes:

Visibility on Purpose site: https://www.visibilityonpurpose.com/
Instagram: https://www.instagram.com/visibilityonpurpose/
Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quiz
Visibility Era Podcast: https://podcasts.apple.com/us/podcast/visibility-era/id1693000519

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Ever wonder what sets apart successful brands in the crowded online marketplace? Join Rachel Pesso as she dives into the inspiring journey of Megan Hale, a former therapist turned powerhouse business strategist and money mentor. Discover what makes Megan's approach to entrepreneurship so effective and distinct. From her bold pivot from spiritual life coaching to launching Dream Money, Megan shares the intricacies of creating a brand that achieves financial success and makes a profound impact. Through her story, you'll learn about the challenges she faced, the strategies that propelled her to multiple six-figure successes, and her mission to bridge the financial knowledge gap for entrepreneurs. This episode isn't just another entrepreneurial success story; it's a deep dive into how Megan has woven her personal evolution, strategic mindset, and heartfelt mission into a brand that truly resonates with her audience. If you're looking to be inspired and gain actionable insights into building a meaningful and profitable brand, you won't want to miss this!

Show Notes:
Milestone Calculator and offers:[goog_811086022] https://meganhale.co/social
Website: https://meganhale.co
Instagram: https://instagram.com/meganhale.co
Tiktok: https://[email protected]

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

When faced with the unimaginable, where do you find strength? In this episode, we're graced by the extraordinary McKenna Reitz, who turned her alopecia diagnosis from a narrative of loss into a story of inspiring resilience and authenticity. Join us as we trace her transformation from a dedicated high school teacher and volleyball coach to a motivational speaker and beacon of hope. McKenna's journey is a profound lesson in redefining identity and uncovering true purpose amidst life's unexpected turns. Her insights on tackling life's sudden shifts with grace and determination are as uplifting as they are empowering, offering a reminder of the indomitable strength of the human spirit.

This conversation extends far beyond the surface; we dive into the profound impact of personal branding and the bravery required to showcase one's true self.  McKenna's story is a vivid reminder of our innate strength and the beauty of embracing who we are, unapologetically.

Join us on Behind Design as we dive deep into McKenna's life story, her brand's evolution, and how she uses her experiences to inspire and empower others.

Show Notes:
Website: http://www.mckennareitz.com
Instagram: http://www.instagram.com/mckennareitz
Twitter: http://www.twitter.com/mckennareitz
LinkedIn: https://www.linkedin.com/in/mckenna-reitz-1760b010a/
Facebook: http://www.facebook.com/mckennamreitz
YouTube: https://www.youtube.com/user/Troyan117

Elevate Your Leadership Brand Community on Feb 5th! https://www.mckennareitz.com/elevate/ 

 FREE Guide for the Introspective Leader: https://bit.ly/3U8MDjP

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

How does the journey of personal growth intertwine with the evolution of a brand? In this episode of 'Behind Design' with Rachel Pesso, we welcome Bailey Frumen, a renowned psychotherapist, author, and the mind behind The Mind Rise. Dive into a narrative that traces the intertwining paths of personal development and brand evolution. From their initial meeting at a retreat in 2013 to their triumphs in the world of design and coaching, Rachel and Bailey explore the crucial role of authentic branding in business success and personal fulfillment. This episode offers a unique perspective on the challenges and victories of building a brand, highlighting the importance of authenticity, resilience, and adaptability. Join us for an inspiring conversation that reveals the profound impact of personal journeys on professional branding, providing valuable lessons for entrepreneurs and creatives alike. Get ready to be inspired by stories of transformation and growth, and learn how to navigate the dynamic landscape of personal and business branding with grace and confidence.

Show Notes:

Website: TheMindrise.com
Facebook: https://www.facebook.com/baileyfrumen
Instagram: https://www.instagram.com/themindrise
Pinterest: https://www.pinterest.com/themindrise

Burnout Quiz: https://themindrise.com/burnout-quiz-opt-in/
How to Become a Coach Webinar: https://themindrise.ac-page.com/llct-video-register


Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Show Notes:

Connect with Janine Stella:
Website site: stellamix.com
Instagram: @stellamix_studios
Facebook: StellaMix

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Ever wondered what it takes to create a website that's not only visually stunning but also functionally powerful? This episode of Behind Design, hosted by Rachel Pesso, features a deep dive into the realm of custom web development with the accomplished Brandi Bernoskie of Alchemy + Aim. Join us as we explore the intricate process of blending aesthetics with custom technology to build websites that truly stand out. 

This episode isn't just a discussion; it's a reflection on a decade's worth of shared experiences and insights in the ever-evolving world of web design. Brandi's journey from a freelance developer to leading a dynamic team sheds light on how digital presence can transform business realities. Listen as they discuss the delicate balance between design and functionality, the strategic decisions that shape unique online experiences, and the pivotal role of a well-designed website in business success. Rachel and Brandi also tackle common web development challenges, offering solutions to create effective, user-friendly websites. Ideal for aspiring designers, business owners, or anyone captivated by the transformative power of web design, this episode is a treasure trove of expert insights. Tune in for a comprehensive understanding of the art and science that drives impactful web design!

Show Notes:

Website site: https://alchemyandaim.com/
Instagram: https://www.instagram.com/alchemyandaim
LinkedIn: https://www.linkedin.com/in/brandibernoskie/

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered how to align your journey with your professional brand? Join us in a conversation with Cari Kenzie, renowned as a keynote speaker and the host of 'Curiosity, Clarity, Empowerment.' Cari specializes in guiding driven women toward self-discovery and clarity. In this episode, she delves deep into the intricacies of self and brand evolution. Sharing her invaluable insights on the role of authenticity in both personal growth and brand development, Cari discusses how shedding layers of expectations can lead to true empowerment. For those embarking on their branding journey or in search of personal growth inspiration, Cari's experiences and wisdom are not to be missed. Tune in to an episode that not only highlights the journey to embracing one's authentic self but also showcases how such authenticity can significantly influence both life and career.

Show Notes:
Website site: https://carikenzie.com/
Instagram: https://www.instagram.com/carikenzie/
Facebook: https://www.facebook.com/carikenzieglobal
LinkedIn: https://www.linkedin.com/company/cari-kenzie/

Course:
Are you ready to take charge of your life and embark on an empowered journey fueled by confidence and clarity? Join us today to unlock the tools and mindset needed to break free from the mundane. It's time to rebel, play, release, and choose your freedom.
carikenzie.ck.page/clarityminicourse

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

How do you make your brand stand out in the crowded world of media? Dive into this captivating episode of "Behind Design," where host Rachel Pesso explores the dynamic realm of public relations and brand visibility with PR expert Lydia Bagarozza. Known for her exceptional talent in elevating both personal and product brands, Lydia shares her wisdom on gaining media exposure and navigating the ever-evolving landscape of public representation. Her insights into getting featured in top-tier publications and mastering the art of pitching are invaluable for anyone aiming to make a significant impact in the media world.

In this episode, Lydia sheds light on the essential elements of branding, emphasizing the importance of a cohesive visual identity and strong messaging for effective media outreach. She provides practical tips for preparing for media exposure, stressing the need to align your brand's visuals and message. Whether you're an entrepreneur beginning your journey in media or refining your PR strategy, this episode is a crucial resource. Tune in to uncover the secrets of enhancing your brand's presence and resonance in the digital space with Lydia's expert guidance.

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Show Notes:
Agency site: www.lydiabagarozza.com
Instagram: https://www.instagram.com/lydmariebag/
LinkedIn: https://www.linkedin.com/in/lydia-bagarozza-9212b180/
PR Checklist, all of the assets that you need to have on hand before reaching out to the media for coverage: https://view.flodesk.com/pages/6127bf6fd0d5896caac5f37b

Visibility on Purpose site: https://www.visibilityonpurpose.com/
Instagram: https://www.instagram.com/visibilityonpurpose/
Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quiz

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

How do you evolve a personal brand while staying true to your essence? Join us, as we dive into the inspiring journey of Jadah Sellner, author of "She Builds" and the visionary behind the She Builds Collective. Jadah shares her transition from co-founding a renowned company to becoming a 'vision doula,' guiding businesses and individuals in realizing their dreams. This episode shines a light on the critical role of creativity, vision, and personal growth in shaping a compelling brand. Jadah shares her experiences, from captivating audiences at the World Domination Summit to her deep dive into the intricacies of brand development and reinvention.

In our conversation, Jadah reflects on the challenges and triumphs of her branding journey, offering insights into the significance of photography in personal branding and the art of storytelling through design. She talks about her commitment to anti-hustle business growth and her passion for cultivating a community-focused brand. Join us for a discussion that illuminates the transformative power of branding in both personal and professional realms, inspiring listeners with Jadah's wisdom and innovative approach. This conversation is not your usual chat—it's a must-listen. Tune in and discover how to make a brand you love by just being yourself.





Website: https://jadahsellner.com/
Book: shebuilds.com
Podcast: jadahsellner.com/listen

She Builds Collective: jadahsellner.com/collective
Build Your Vision Masterclass: shebuilds.com/vision 
*Use code: BEHINDDESIGN to download for free

Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!

Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 
Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/

Have you ever wondered what it takes to create a brand that resonates deeply with your audience? This episode is all about my personal story, the 'why' behind my brand RP Creative, and how I navigated through challenges to find success. You'll hear about my struggles with ADD, my transformative education at the School of Visual Arts, and the significant impact of mentorship and community in my growth as an entrepreneur.

Join me as we explore how overcoming self-doubt and embracing my visual learning style propelled me into the world of design. From my initial ventures in the corporate world to the life-changing decision to start my own business, I share insights into the power of connecting with like-minded individuals and the importance of aligning your work with your deepest values. This episode isn't just a story; it's an invitation to explore, learn, and evolve together. Discover how emotional branding is more than just business—it's about creating a soul-aligned experience that speaks directly to your audience. Expect this podcast to be a journey into the heart of branding, filled with transformative conversations, guest interviews, and stories that will inspire and move you. Together, let's make connections and build communities. Tune in, and don't forget to follow, download, and leave a five-star rating!







Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!

Ready to transform your brand into a soul-aligned experience?
Book a fit call

Want to learn more about where to connect with Rachel?
 
Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/