There is a lot of confusing data about whether the number of people on free trials during stay-at-home orders is a good or bad thing for SVOD providers. I explain how I arrived at the conclusion that they are a good thing. You can read the piece that is the result of my thinking here: https://nscreenmedia.com/c-19-free-trials-will-boost-binge-and-bolt-and-paying-customers/