In this episode of Behind the Boardroom, we sit down with Vasu, a seasoned expert with over 35 years in the FMCG industry, having worked with Glaxo, Danone, Mars Wrigley, and Perfetti Van Melle.

From a candid conversations discussing on his major milestones in FMCG, including the launch of Boomer & Center Fresh to the evolution of technology, Vasu shares first hand experiences of driving data-driven decision-making in sales, marketing, and supply chain management.

Join us as we uncover

✅ The role of Business Intelligence (BI) & Sales Automation in FMCG growth

✅ Why integrating DMS & SFA solutions is critical for seamless operations

✅ How real-time data and analytics optimize product launches & logistics

✅ The evolution of retail distribution strategies in the modern FMCG landscape

✅ How technology is revolutionizing the FMCG sector, making operations more efficient, profitable, and consumer-focused.

📢 Have thoughts or questions? Email us at [email protected]

Join us in this engaging episode of Behind the Boardroom, powered by Botree Software, where we connect with FMCG sales leader Shriram Manikantan. With years of experience in optimizing distribution networks and solving complex business challenges, Shriram shares:

His journey in the FMCG industry.

1. Key strategies for cracking market dynamics and building strong distribution networks.

2. The role of discipline in maintaining sales success.

3. Insights into how technology is reshaping sales operations.

4. Don't miss this deep dive into actionable tips and thought leadership that can inspire and transform your approach to sales.

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💬 Share your thoughts in the comments or write to us at [email protected].

🚀 Ready to take your business to the next level with Botree Software

👉 Book Your Demo - https://botreesoftware.com/book-demo/

In this episode of Behind the Boardroom, Vrijesh Nagathan, the Chief Information & Digital Transformation Officer (CIDTO) at Marico, shares valuable insights into how the iconic FMCG giant is navigating the digital transformation landscape. From innovative products like Parachute, Saffola, and Live On to co-creating solutions with Botree Software, Vrijesh discusses how Marico continues to lead the way in the fast-evolving FMCG industry.

Key Highlights from Vrijesh's Insights:

Digital Transformation Leadership:

Vrijesh emphasizes how Marico is leveraging technology and innovation to stay ahead in the competitive FMCG space, ensuring that the company remains at the forefront of industry changes.

Co-Creating Solutions with Botree:

Vrijesh shares the journey of partnering with Botree Software to co-create solutions, tackling specific operational challenges and continuously improving processes through collaboration.

Innovation in FMCG:

He talks about how Marico has maintained its position as a leader in FMCG by prioritizing innovation in product development and distribution, catering to diverse market needs.

Rural Market Expansion:

Vrijesh discusses Marico's strategies for expanding its reach into rural markets, highlighting the role of technology in overcoming challenges and improving accessibility.

Trust and Partnership with Botree:

The importance of a strong partnership is underscored, with Vrijesh sharing how Marico and Botree work closely together to ensure that solutions are fit for use, continuously improving and growing.

Future of FMCG and Digital Transformation:

Vrijesh offers his insights into the future of FMCG, exploring how technology will continue to shape the industry, and why Marico's digital transformation journey is just beginning.

Under Vrijesh Nagathan’s leadership, Marico continues to set benchmarks in the FMCG sector, showing how a strong partnership, data-driven decisions, and a focus on innovation are key to thriving in today’s digital world.

Stay tuned as we uncover more stories of transformation and leadership in the world of FMCG!

#Marico #DigitalTransformation #FMCG #Innovation #BotreeSoftware #Technology #RuralExpansion #BehindTheBoardroom

In this engaging episode of Behind the Boardroom, a podcast series by Botree Software, host Shenbagamoorthi sits down with Mehjabin Shaikh, Sales OPS Tech Executive at Royal Canin India.

Discover how technology and innovation are transforming daily operations, enhancing user experiences, and driving efficiency in distribution and sales force automation (DMS & SFA). Mehjabin Shaikh shares inspiring stories of overcoming challenges, implementing cutting-edge solutions, and collaborating with Botree Software's exceptional support and delivery teams.

📌 Highlights:

👉 Mejabin’s role in driving tech innovations at Royal Canin

👉 Real-world challenges and their swift resolution through Botree's support

👉 Enhancing user experience while improving operational efficiency

Don't miss the valuable insights from this candid conversation about digital transformation and its impact on the pet care industry.

#DigitalTransformation #RoyalCanin #BotreeSoftware #SalesForceAutomation #DistributionManagement #BehindTheBoardroom

Join us as we chat with Dhruba Mukherjee, Cluster Head at, Royal Canin, as he takes us on an incredible journey through the company’s evolution, highlighting the strategies that have solidified its position as a leader in the pet care industry.

In this engaging conversation, Dhruba reveals:

📈 The Evolution of Pet Care: How Royal Canin has adapted to changing consumer expectations and emerging trends over the years.

💡 Innovation in Action: The brand's commitment to staying ahead through new ideas, unique solutions, and customer-centric approaches.

🚀 Driving Growth: Strategies behind Royal Canin's sustained success and how it has continually raised the bar in the competitive pet care market.

🤝 Collaboration for Success: The power of partnerships in fostering growth and creating impactful solutions for their customers and business ecosystem.

This full video is a treasure trove of insights for professionals looking to learn from a brand that consistently combines vision, strategy, and execution to deliver excellence.

🎧 Watch now to gain actionable takeaways and a deeper understanding of Royal Canin’s journey!

📌 Don’t forget to like, share, and subscribe for more inspiring stories and industry-leading insights!

In the very first episode of Behind the Boardroom, where we delve into Royal Canin India’s transformative journey in the digital age!

In this episode, Aritra Chakraborty, Digital Technologies Lead at Royal Canin India, shares how technology is reshaping pet care, enhancing distribution management, and fortifying cybersecurity measures.

Join our host, Shenbagamoorthi, VP - Service Delivery at Botree Software, as they explore innovation, strategic partnerships, and the future of pet care through the lens of digital transformation.

Don’t miss this inspiring conversation packed with insights, success stories, and actionable ideas for driving business growth.

Watch the full episode now and subscribe for more leadership stories and industry insights!