PETA is known for its colorful, graphic imagery and controversial advertising. Join me as I take a look at this campaign and share my key takeaways

PepsiCo’s 7 UP mascot, was not limited to its marketing endeavours in India. However, Fido dido is the original cool guy, known to all 90’s kids. He made a brief comeback in 2018. Here’s a look at his journey

Gattu, the boy with the paint brush, ragged in his appearance and full of impish charm was the mascot for Asian Paints from 1954 to 2002. Let’s take a look at his journey in this special episode on iconic Indian mascots.

In this episode we continue to take a look at some iconic Indian mascots. The Amul Moppet is an endearing mascot for Amul and features in many executions for Amul butter on a weekly basis.

Air India’s Marajah is one of India’s most recognised and endearing mascots. The Maharajah turns 75 this year. Let’s take a look at his journey as a pillar of Air India’s advertising strategies and marketing campaigns.

Mysore sandal soap is a 105 year old heritage, beauty soap brand that enjoys immense brand loyalty in southern India. In this episode we take a look at its journey, its marketing, brand communication and brand building initiatives.

Tanishq is a market leader in the Indian branded jewellery market. It has always challenged stereotypes in its advertising campaigns. The Ekatvam campaign became a controversial topic and was withdrawn. In this episode we take a look at what brands can learn and do better when weaving brand conversations

Dove has been redefining beauty and challenging stereotypes. The most recent #stopthebeautytest campaign is another endeavour by Dove to build a conversation around stories of judgement and rejection faced by women during the matchmaking process. Dove has not stopped at talking about the issue but is walking the talk to engineer social change.

MTR is perhaps the most well recognised brand in the ready to cook instant breakfast foods in the traditional Indian foods segment. In this episode we take a look at its brand building initiatives.

Boroline is a multipurpose cream that has been holding its own in the skin care segment in India. Consistent in its packaging, design and quality, steering clear from adding too many variants, it has successfully engineered its transition from a regional brand to a national brand. In this episode we take a short, focused look at its marketing strategies