Prestige pressure cookers,s tagline Jo Biwi se Kare pyaar who Prestige she kaise Kare inkaar” is one of Indian advertising’s famous taglines. Prestige has built a robust product line and has matched this effort with a strong retail network. It’s advertising has evolved in time. Let’s take a look at its journey in advertising and marketing since 1982

A look at Procter and gamble’s Ariel detergent’s history, marketing and advertising. Special focus on the share the load campaign.

Vick’s is known for its mother’s touch of care. Over the years the brand has redefined family by advocating transgender and adoptive parenting. Join me as I take a look at its advertising journey

Paper boat a breakthrough brand in the Indian beverages market has blended nostalgia with story telling. Childhood memories are the focus of its initiatives. Their consistent approach and willingness to experiment has made them a high recall brand for all Indian consumers. In this episode we take a look at their journey

The Flipkart kids campaign is among India’s best known and loveable campaigns. In this episode I take a look at the brands transition from awareness to education about online shopping and shipping to establishing a human connect. Join me as I trace its journey

A look at Brooke Bond Red Label Tea advertising campaign which weaves storytelling and inclusiveness in an impactful and engaging way

Part 2 of the surf detergent advertising campaign takes a look at the refreshing narratives of the brand. From Dirt is Good to colours are good surf has marketed itself while refreshing its product offerings

I take a look at how surf waged a detergent brand war not on low prices but value for money. Let’s discover the who, what, why and how of the surf Lalitaji ad campaign

In this episode I take a look at how Nestle’s Maggi noodles achieved a cult like following. Let’s decipher the advertising campaigns since ithe brands launch in 1983

Deciphering how Cadbury dairy milk has reinvented itself through its advertising and brand propositions and has come out on top each time