Parle G is one of India’s most enduring and iconic brands. This home grown brand is associated with magical tea times. Simple, affordable, the common man’s biscuit has positioned itself well. It has reinvented itself and evolved into a millennial brand. In this episode we explore its marketing journey

Mango fruity fresh and juicy- an iconic tag line from the 80’s. in this episode we take a short, focused look at the Frooti advertising campaign by Parle Agro

In this episode we take a look at the Got Milk? campaign that promoted milk as a category and ran the very successful Milk Moustache campaign

Thanda matlab Coca Cola is perhaps the most memorable advertising campaign by Coca Cola India. In this episode we take a look at how Coke as a brand has evolved in India. From targeting youth to becoming a brand for the masses join Mariam Noronha as she takes a look at their epic journey

The incredible India campaign is a simple, impact full effort at building brand India. Launched to boost tourism in India, it has evolved over time. From positioning India as a destination for yoga and spirituality to colourful travel experiences, safety for tourists, it has depicted India in all her richness and grandeur.

In this episode we take a look at the very popular Sunday ho ya Monday row khao ande ad campaign which was crafted by the NECC ( national egg coordination committee). The campaign changed Indian society and a new class of eggitarians was born

This is a special episode which takes a closer look at how brands are reinventing themselves as far as marketing and advertising go. Has advertising increased? What conversations are being woven around the crisis? If advertising is a mirror of society, how is the crisis reflecting in ad campaigns? Join me as I attempt to answer these questions

A special episode on the IPL India’s very own home grown brand. A look at brand associations and sponsorships, some examples from the tournament’s history.

Hero MotoCorp has been an aggressive advertiser in the Indian automobile sector. This episode takes a look at its early advertising till 2020

Let’s explore how the iconic brand Raymond has positioned itself at the top of the market. It’s premium products, dedicated retail store and sensitive advertising have helped the brand to stay relevant so far. What does the future hold. Let’s take a look