Meg Cassidy is a Toronto based interior designer and the founder of Studio Meg Cassidy, which she established in 2017. She grew up in Waterloo, Ontario, in a family shaped by both academic and entrepreneurial influences. Her father played professional hockey before becoming a teacher, and her mother owned a modeling agency. Cassidy was a competitive dancer for 13 years, attended an arts focused high school for Grades 9 and 10 where she studied dance and drama, and developed an early interest in writing, history, and creative expression.

She earned a Bachelor of Science in Psychology and was accepted to a master’s program in communications in Australia, but instead moved from Waterloo to Toronto after taking a role in experiential marketing. Over more than a decade, she built a senior career across agency and client side roles, developing expertise in client service, communication, project management, and budget control.

After completing small freelance projects for friends and documenting home renovations through blogging and social platforms, Cassidy transitioned into full time practice. Her early work focused on decorating and furnishings, later evolving into comprehensive interior design for renovations and new builds. She built her studio around strong technical support and is known for producing highly detailed documentation packages that support builders and reduce ambiguity during construction.

Her work includes new builds as well as complex apartment and home renovations across Toronto and the United States, with projects in New York City, California, and beyond. Much of this cross border work developed organically through social media and client referrals, particularly during the shift toward remote collaboration.

Cassidy was named to a global top 20 under 40 designers list within two years of founding her firm. She prioritizes long term client relationships, close collaboration with builders, and interiors that reflect the people who live in them rather than a fixed signature style.

Curated Podcast Sponsors:

⁠⁠⁠⁠Caplan's Appliances⁠⁠⁠⁠

⁠⁠⁠⁠The Doors⁠⁠⁠⁠

To connect with our sponsors, email me: [email protected]

⁠⁠⁠⁠Behind the Build Instagram