Behind the Fluff

Transcript - https://www.internationalbunch.com/post/html-vs-plain-text-emails-a-new-look-at-why-you-need-to-know-the-differences 

Become an email marketing superhero masterclass - https://youtu.be/0sw_WfLLTnw

A no-no in email marketing - just one simple tip to improve your email engagement - 

https://www.internationalbunch.com/post/a-no-no-in-email-marketing

33% open an email based on the email subject alone - https://www.internationalbunch.com/post/33-open-an-email-based-on-the-subject-line-alone 

https://www.internationalbunch.com/resources 

Join Lou in a conversation with Zoe Loveland, an industry senior director in marketing. Discover all about the audiobooks and podcasts Zoe loves, the exploding kitten's card game, the importance of surrounding yourself with different generations for inspiration, forging a career path in publishing, mentoring in third world countries and faking it till you make it – balancing family life and a career.

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired 

#IntBunchWordOfTheDay - Petrichor - https://www.linkedin.com/feed/update/urn:li:activity:6759470176346882048

Exploding Kittens Card Game - https://amzn.to/2RMNuZs

Caitlin Moran - https://amzn.to/3uLbfQb

Catlin Moran - How to be a woman (2012) - https://amzn.to/2SNTMIL 

Caitlin Moran - More than a woman (2020) - https://amzn.to/3tH8bmH 

Alan Titchmarsh - https://amzn.to/2RMNKHU

Dr Sam Collins - third world country mentoring - https://aspireforequality.com/ 

David McCandless - http://davidmccandless.com/

Information is Beautiful website - https://informationisbeautiful.net/

David McCandless - Information is Beautiful - https://amzn.to/3tCXode

Billion Dollar Gram - https://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/

Michael Watkins - The First 90 Days - https://amzn.to/3w1QuQj 

Inc - https://www.inc.com/

Wired - https://www.wired.co.uk/ 

HBR - https://hbr.org/ 

EIU - https://www.eiu.com/n/ 

Spencer Johnson, Who Moved My Cheese - https://amzn.to/3boqs1U 

How to be awesome at your job - https://awesomeatyourjob.com/podcast/

Gold Nugget - https://awesomeatyourjob.com/home/every-gold-nugget/

Podcasts from the midlife - https://www.postcardsfrommidlife.com/

Feel better, live more - https://drchatterjee.com/blog/category/podcast/

Zoe Loveland - Linked - https://www.linkedin.com/in/zo%C3%AB-loveland-3386a04/

Zoe Loveland - Twitter - https://twitter.com/zoe2302 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Brian Halligan, Hubspot CEO says it's dead and Seth Godin only last week at AdWorld said to lay it on its side and use it as a megaphone. What are funnels and flywheels and how can you use them for sustainable growth where you work? Check out our latest podcast. Also available as a webinar recording and a blog post.

April 2021 marked my return to work, as Head of Content at The International Bunch, following nine months of maternity leave. Coming back to work after having a baby is a huge shift for anyone, and managing all of this during a global pandemic adds extra challenges.

Explore the full transcript and links: https://www.internationalbunch.com/post/balancing-babies-covid-19-and-a-career-returning-to-work-after-a-pandemic-maternity-leave

Join Lou in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs, her inspirational Grandad, reminiscing, delis, key takeaways from Hannah's marketing career and her team she is incredibly proud of. There are even more surprises but we'll leave that for you to find out!

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired Simon Sinek - The Golden Circle - https://simonsinek.com/commit/the-golden-circle

RSC TikTok - https://www.tiktok.com/@royalsocietyofchemistry?lang=en

Our Place - Mark Cocker - https://amzn.to/3t2a5Ok

Alonement podcast - https://www.alonement.com/alonement-podcast

Gilead series, Marilynne Robinson - https://amzn.to/3vs7m2t

Jack, Marilynne Robinson - https://amzn.to/3uegzLm

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/inspiringthenextcmo) and are bringing you our FIRST EVER podcast for the Inspiring the Next CMO series.

Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs, Wayne talks about how he went up the ranks from starting in IT to libraries to then a professional member body, Captain Sir Tom Moore, his love of Terry Pratchett, key takeaways and even a history lesson about Henry VIII! Discover helpful insights to help you progress your career.

Links from the session (Amazon affiliate links may be used below)

Full transcription - https://www.internationalbunch.com/post/in-conversation-with-wayne-sime-episode-1-inspiring-the-next-cmo

#IntBunchWordofTheDay - Gadabout - https://www.linkedin.com/feed/update/urn:li:activity:6768167550464360450/

Terry Pratchett, Discworld novels - https://amzn.to/2PXJd4U

Terry Pratchett, Night Watch - https://amzn.to/3dmUNPU

Terry Pratchett, Eric - https://amzn.to/3gdPjJ8 (though not recommended by Wayne to read!)

Dan Brown, An Open Letter To Educators - https://youtu.be/-P2PGGeTOA4

Dr Nancy Roberts - https://blog.alpsp.org/2021/01/what-does-good-look-like-diversity-inclusion.html

Dr Spencer Johnson, Who Moved My Cheese - https://amzn.to/2Q93ZhL

Micky Flanagan, Going 'Out Out' - https://youtu.be/Q5k8Su_ek2k

Did you know that 33% of people open an email based solely on the subject line? Discover top tips to improve your open rates.

Explore the full transcript and links: 33% open an email based on the subject line alone (internationalbunch.com)

Are you using your preheader/preview text box effectively when sending out email campaigns? If not, you could be really missing out on improving the performance of your emails. Explore some preheader tips to help you improve your emails.

Discover the full transcript and links: A no-no in email marketing - just one simple tip to improve your email engagement (internationalbunch.com)

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you.

Explore the full transcript: Sponsored Welsh places for UKSG and ALPSP conferences in 2021 (internationalbunch.com)

How can you reduce the likelihood of the physical side effects of working at home?

Discover a series of tips and exercises for you and your team to do at your virtual desk. 

Explore the full transcript: Combat the negative physical effects of remote working (internationalbunch.com)