Behind the Fluff

Join Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa Spicko. Lisa is an industry VP and Lisa’s going to talk with us:

• about her love of all things awkward

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Awkward

The Five Dysfunctions of Team by Patrick Lencioni - https://amzn.to/3xowCaq

The First 90 Days; Critical Success Strategies - https://amzn.to/3rUBKlr

How Women Rise - https://amzn.to/3CeCTZY

Adapt Lead Succeed blog - https://adaptleadsucceed.com/blog

Tignum Thoughts blog - https://tignum.com/tignum-thoughts.html

Missing colleagues' shoes blog post - https://adaptleadsucceed.com/blog/f/i-miss-3-d-colleagues-especially-their-feet

The STRAYAN Dictionary - https://amzn.to/2VimjrC

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Email marketing is still very much a valued channel for marketers – especially when thinking about the segmentation of your audience. Back in June 2021, iOS 15 was officially unveiled at Apple’s World-Wide Developers Conference (WWDC). Have you heard about it? Well, the public beta went live at the end of June and this is disrupting customer insights we’ve often considered a given. As with all beta releases, more features are likely to be added before its full release as users put this new operating system through its’ paces.

Explore the full transcripts and links: iOS 15 – how will Apple’s new privacy settings affect your email marketing? (internationalbunch.com)

When growth hacking became the new buzzword back in 2010, it was a strategy used by marketers to achieve a competitive advantage.

Originally emerging from Silicon Valley, it was a term coined by keynote speaker and author, Sean Ellis, and used by start-ups as a means of promotion with minimal budget.

Growth hacking vs traditional advertising?

Although many people consider them to be the same thing, there is a subtle difference. Growth hacking is not a substitute for marketing; it is a part of it. It is a mindset within a marketing team; a means of revenue generation for a minimal outlay. Typically, growth hacking combines advertising, optimization and developmental know-how to create automated advertising on a very small budget.

Explore the full transcript and links: Growth hacking – is it still relevant today (internationalbunch.com)

The late 1990s saw the rise of the e-reader and sudden access to new book content quicker than ever before. There was talk of the death of the printed book and predictions of plummeting print sales. However, over the past 20 years, we have seen the publishing industry demonstrate impressive adaptability and embrace change, resulting in print and digital sales growth. In 2020, over 750.9 million books were sold (up from 693.7 million in 2019). And that is even with the physical bookstore closures due to COVID-19.

Explore the full transcript and links: The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved? (internationalbunch.com)

Gone are the days when publishers could make vast amounts of revenue by publishing academic monographs and selling the print versions to thousands of institutional libraries at high costs. The popularity of eBooks, along with plummeting library budgets, means that monograph publishers have had to take a serious look at their funding models and give them an overhaul. 

Explore the full transcript and links: How is the funding landscape for monograph publishers changing? (internationalbunch.com)

Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about:

• How a two-week internship at Penguin launched her career

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Snooze

You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads

It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI

Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3

Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist. Nathan talks with us about:

• Working from a rooftop garden in lockdown

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Aubergine

Xterra - https://www.xterraplanet.com/malta 

Alonement podcast - https://www.alonement.com/alonement-podcast 

A Million Steps, Nathan Farrugia - https://amzn.to/3iyDU7Q 

The 7 Habits of Highly Effective People, Stephen Covey - https://amzn.to/3itAxio 

The Miracle of Mindfulness, John Sackville, Thích Nhất Hạnh, et al - https://amzn.to/2RFi33m 

Who Moved My Cheese, Dr Spencer Johnson - https://amzn.to/3pDwGRs 

Conversational Intelligence, Judith Glaser - https://amzn.to/3zqLMOP 

Thinking Fast and Slow, Daniel Kahneman - https://amzn.to/2TYrtb7 

The Patterning Instinct, Jeremy Lent - https://amzn.to/3vd6vlN

Survival of the Fittest, Mike Stroud - https://amzn.to/3zgDyIF 

Explorers: Tales of Endurance and Exploration - https://amzn.to/3czd1wB 

Nathan Farrugia, LinkedIn - https://www.linkedin.com/in/nathanfarrugia/ 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Transcript including all the links to resources and tools: https://www.internationalbunch.com/post/new-google-page-experience-update-is-your-website-ready

Transcript with all links and quotes - https://www.internationalbunch.com/post/tiktok-tap-into-a-growing-community-with-our-top-tips-for-meaningful-marketing

Social Media Masterclass - https://www.youtube.com/watch?v=R_gn_82zcpg 

Join Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the inspirational frontlines of healthcare – including their determination and providing hope, progressive change in attitudes and working practices over the years, Michelle Obama’s amazing balancing skills and hatred of public speaking, Mary's passion for problem-solving and the importance of understanding your customers’ needs, and Jane Goodall and the power of persuasion.

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Awesome

Sheryl Sandberg, Lean In - https://amzn.to/3utptnz

Simon Sinek, Start With Why - https://amzn.to/2QYlB0q

Simon Sinek, TED Talk - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/up-next?language=en

Jason Dorsey and Denise Villa, Zconomy - https://amzn.to/3yGbfmY Become an

Email Marketing Superhero - https://youtu.be/0sw_WfLLTnw

Kara Swisher, Sway - https://www.nytimes.com/column/sway

Jane Goodall, Sway - https://www.nytimes.com/2020/11/23/opinion/sway-kara-swisher-jane-goodall.html

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).