Behind the Fluff

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Schadenfreude

Louis Theroux and Jon Ronson - https://www.bbc.co.uk/sounds/play/m000hw0b 

The Secret History by Donna Tartt - https://www.amazon.co.uk/Secret-History-Donna-Tartt/dp/0140167773/ref=sr_1_1?crid=1YJ1CFNCEVHD7&keywords=The+Secret+History+by+Donna+Tartt&qid=1640169877&sprefix=the+secret+history+by+donna+tartt%2Caps%2C118&sr=8-1

A Little Life by Hanya Yanagihara - https://www.amazon.co.uk/Little-Life-Shortlisted-Booker-Prize-ebook/dp/B00UXKJ1HK/ref=sr_1_1?crid=1GDNMYZ0MYUEX&keywords=A+Little+Life+by+Hanya+Yanagihara&qid=1640170076&sprefix=a+little+life+by+hanya+yanagihara%2Caps%2C78&sr=8-1

High Sobriety by Alice King - https://www.amazon.co.uk/High-Sobriety-Confessions-Alice-King/dp/0752889559

A Million Little Pieces by James Frey - https://www.amazon.co.uk/Million-Little-Pieces-exploration-addiction-ebook/dp/B002VHI8T0/ref=sr_1_1?crid=36PYMIJ7XS9WI&keywords=A+Million+Little+Pieces+by+James+Frey&qid=1640170228&s=books&sprefix=a+million+little+pieces+by+james+frey%2Cstripbooks%2C52&sr=1-1

This American Life - https://www.thisamericanlife.org/

A Marriage Story - https://www.imdb.com/title/tt7653254/

Comfort Eating podcast with Grace Dent - https://www.theguardian.com/lifeandstyle/series/comforteatingwithgracedent

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Nearly two years have passed since the WHO declared COVID-19 a global pandemic. As marketers, we’re still getting our heads around the new 'norm' and how best to communicate with our audiences. We've been so impressed by how marketing teams have remained resilient, and pushed on, even though the pressures of work are mounting and sometimes have felt overwhelming.

The organizers of our conferences, seminars, and events have employed creative ingenuity to react to life in a pandemic. Around the world, talented teams of marketers, planners, organizers and speakers have shown the agility to change the way the industry works, literally overnight.

Explore the full transcript and links: The (re)birth of the virtual meeting (internationalbunch.com)

The Jisc-Wiley Read and Publish agreement, signed in February 2020 and launched in March 2020, enables researchers from participating UK institutions to publish open access articles, with no embargo periods, in over 1,400 hybrid open access journals and over 230 fully open access journals. The agreement also means the same institutions have complete access to all content published in over 1,480 subscription journals.

This agreement was designed to reduce both cost and administration time for institutions and their researchers. In addition to these benefits, the agreement also helps institutions to ensure they are meeting existing funder requirements around open access.

Explore the full transcript and links: The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year? (internationalbunch.com)

This year, we saw two of the industry's largest publishers analyze their own data and share their findings around the impact of publishing in open access. Lou, our CEO, was fortunate to be involved in the Wiley white paper and we were fascinated to discover the positive evidenced impact open access is having.

With the release of the new Springer Nature white paper, we thought this would be a great opportunity to compare and summarize both findings. Both papers look at how choosing to publish open access can change the post publication outcomes for research.

Explore the full transcript and links: How do recent white papers from Springer Nature and Wiley compare? (internationalbunch.com)

This post looks at the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers (STM): STM Global Brief 2021 – Economics & Market Size. Over the last 15 years, the STM Report has provided global data and analysis on STM research and publishing. Useful for any professional involved in the publishing industry, these reports highlight scholarly publishing trends, issues, and challenges. This latest report looks at the scale of scholarly publishing and analyzes changes and developments across scientific, technical, medical, and social sciences and humanities fields.

Explore the full transcript and links: Key findings from the STM Global Brief 2021- Economics & Market Size (internationalbunch.com)

In this post, we take a look at the report released in September 2021 by the European Commission: Monitoring the open access policy of Horizon 2020. Running from 2014-2020, Horizon 2020 has been an ambitious funding programme focused on building sustainable growth and employment opportunities through impactful research. This latest report has done the much-needed job of assessing how successful the open access policy of Horizon has been.

How much of the research coming out of Horizon 2020 is open access, and how could open science targets coming out of similar future programmes, such as Horizon Europe, be improved?

Explore the full transcript and links: Monitoring the open access policy of Horizon 2020 (internationalbunch.com)

This year’s theme for #PeerReviewWeek21 centres on identity: exploring the multifaceted role of identity in peer review.

On the face of it, identity is such a broad term – so what does it mean in relation to peer review, and why is it significant? This blog post looks at some of the concepts identity might encompass, and explores the important role it can all play in peer review.

Explore the full transcript and links: Inclusivity and identity in peer review (internationalbunch.com)

With the impact of COVID-19 (Coronavirus) many organizations are closing the doors of their physical offices or reducing the staff going into the offices and asking their teams to work from home where possible.

Explore the full transcript and links: Handy tips for remote working - flexible working and multitasking in response to COVID-19 (internationalbunch.com)

How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss:

• Providing a safe space for people with a disability in the publishing industry

Links from the session (Amazon affiliate links may be used below)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together.

Explore our Behind the Fluff podcast (https://www.internationalbunch.com/podcast).

When Google Analytics 4 was released in 2020, consent mode was the big news. With consumers taking an increased interest in their online privacy and having more privacy tools at their disposal due to UK and EU GDPR regulations - marketers are having to find new ways to gauge campaign success, especially now further updates are being rolled out.

Explore the full transcript and links: Google Analytics – what’s in the latest update and how could it affect your marketing? (internationalbunch.com)