Behind the Fluff

Behind the Fluff

By internationalbunchBusiness
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Behind the Fluff episodes

  • In conversation with Sab Samuel - AKA Storytelling Drag Queen Aida H Dee

    Join Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee. Sab founded Drag Queen Story Hour UK to inspire children to be whoever they want to be, in a safe space - the library. Sab tours with other drag queens, providing fun and interactive kids shows in libraries across the UK reading stories to children while teaching inclusivity.

    Sab talks with us for #PrideMonth about:

    • the importance of having diverse role models
  • examples of drag throughout history and culture
  • identity loss and respecting the way others identify
  • the challenges of being a storytelling drag queen including dealing with trolling
  • an inspiring story showing the impact of the storytelling

    • Resources

    Drag Queen Story Hour UK - https://www.dragqueenstoryhour.co.uk/
  • Safeguarding policy - https://www.dragqueenstoryhour.co.uk/_files/ugd/45d42a_1fdf094b952d412e9718928dcdc3b9fc.pdf
  • Drag Queen Story Hour Isn’t Going Anywhere — But It’s Getting Serious About Safety - https://www.rollingstone.com/culture/culture-news/drag-queen-story-hour-proud-boy-safety-1368900/
  • Bristol library service defends hosting Drag Queen Story Hour UK - https://www.bristolworld.com/news/drag-queen-story-hour-bristol-library-service-defends-hosting-summer-tour-3703172
  • Drag queen doxxed and threatened with crucifixion by Mumsnet users all because she wanted to read books to children - https://www.pinknews.co.uk/2020/06/23/drag-queen-story-hour-uk-aida-h-dee-sab-samuel-leeds-city-council-sarah-field-mumsnet/
  • BBC News Story - Drag queen act for kids goes on despite hate mail - https://www.bbc.co.uk/news/uk-england-oxfordshire-60939344
  • BBC News Story - Children's Drag Queen Story Hour UK event cancelled 'over' hate comments - https://www.bbc.co.uk/news/uk-england-leeds-53164255

     

    57 min
  • How well do you understand researchers in China

    Join Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we hope this will at least be useful.

    Explore the full transcript and links: https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china 

    13 min
  • How can your localized marketing strategy help you connect with customers?

    A localized marketing strategy can help you boost the growth and reach of your organization, products and services. We explore the foundation of localization and discuss how incorporating it into your marketing endeavours can bring real benefits to your organization. We also discuss some common pitfalls to avoid.

    What is localization – and how is it different from translation?

    Explore the full transcript and links: How can your localized marketing strategy help you connect with customers? (internationalbunch.com)

    7 min
  • The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data

    Strong data management and monitoring is essential when it comes to reusing scholarly digital assets. Without a rigorous and stable framework in place, the opportunity for driving discovery and innovation becomes limited.

    That is why the FAIR Data Principles were published in 2016 – to provide a solution for enhancing the reusability of data, with a particular emphasis on machines having the ability to automatically locate, use and enable the reuse of data when it is needed in the future.

    Explore the full transcript and links: The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data (internationalbunch.com)

    6 min
  • In conversation with Andrew Smith from The Charlesworth Group about marketing in China

    How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group.

    Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:

    • The importance of developing a localized and bespoke strategy for China
  • The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals
  • WeChat as a prerequisite to being in the Chinese market and raising your brand profile
  • The success of short videos and live streaming in China
  • Creating an authentic brand presence within China and linking it back to great content

    • #OpenMarketing

    • Transcription - https://www.internationalbunch.com/blog/categories/open-marketing
  • Be inspired - https://www.internationalbunch.com/beinspired
  • Andrew Smith on LinkedIn – https://www.linkedin.com/in/andrew-smith-081a2412/
  • The Charlesworth Group WeChat Gateway – https://cwbot.com.cn/
  • The Charlesworth Group WeChat Account Management Services – https://www.cwrepresentation.com/WeChat
  • ALPSP Blog: “Spotlight on the Charlesworth WeChat Gateway” – https://blog.alpsp.org/2020/08/spotlight-on-charlesworth-wechat.html

    • What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).

    52 min
  • In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO

    Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about:

    • her favourite (two!) words ‘summer afternoon’
  • life since retiring and focusing on internal growth
  • her career path in book publishing and how she got to where she is today
  • the challenges of moving from a product role to a general management role
  • the importance of spending time with your customer or client
  • the best advice she has been given
  • her favourite reads and podcast

    • Links from the session (Amazon affiliate links may be used)

    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

    Be inspired - https://www.internationalbunch.com/beinspired

    #IntBunchWordOfTheDay - Summer Afternoon

    • Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149
  • How To Be an Antiracist by Ibram X. Kendi – https://www.amazon.co.uk/How-Be-Antiracist-Ibram-Kendi/dp/1847925995
  • Lean In: Women, Work, and the Will to Lead by Sherly Sandberg – https://www.amazon.co.uk/Lean-Women-Work-Will-Lead/dp/0753541629
  • On Being podcast by Krista Tippett – https://onbeing.org/series/podcast/
    • 1 hr 1 min
  • In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO

    Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about:

    • her favourite word 'myriad' and how it inspires positivity for her
  • how she has discovered podcasts and the breadth of knowledge they can cover
  • the small joys in life – running and cake!
  • Inspirational leaders who focus on helping junior staff find their voice
  • how her early career in psychology shaped her experiences and skills
  • taking skills she had developed in internal roles and applying them to the challenge of becoming a CEO
  • the challenges and opportunities of being a female leader in the technology industry

    • Links from the session (Amazon affiliate links may be used)

    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

    Be inspired - https://www.internationalbunch.com/beinspired

    #IntBunchWordOfTheDay - Myriad

    • Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus
  • Subtract: The Untapped Science of Less by Leidy Klotz – https://www.amazon.co.uk/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864
  • The Idiot by Fyodor Dostoyevsky – https://www.amazon.co.uk/Idiot-Penguin-Classics-Fyodor-Dostoyevsky/dp/014044792X
  • Girl, Woman, Other by Bernardine Evaristo – https://www.amazon.co.uk/Girl-Woman-Other-WINNER-BOOKER/dp/0241984998
  • Mr Loverman by Bernardine Evaristo – https://www.amazon.co.uk/Mr-Loverman-Bernardine-Evaristo/dp/0241145783
  • Blonde Roots by Bernardine Evaristo – https://www.amazon.co.uk/Blonde-Roots-Bernardine-Evaristo/dp/0141031522
  • Soul Tourists by Bernardine Evaristo – https://www.amazon.co.uk/Soul-Tourists-Bernardine-Evaristo/dp/0140297820 
    • 1 hr 12 min
  • In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series

    Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about:

    her favourite word 'imagination' and of it in challenging circumstances
  • the benefits of reducing ‘busyness’ and appreciating a slower pace
  • her favourite creative inspirations – including Dr. Seuss and Shrek!
  • how living during a pandemic has brought home the significance of resilience in many forms
  • marketing as a way to use creative skills but also practice analytical thinking
  • how sometimes what you project on the outside is different to the self-doubt you might feel on the inside

    Links from the session (Amazon affiliate links may be used)

    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

    Be inspired - https://www.internationalbunch.com/beinspired

    #IntBunchWordOfTheDay - Imagination

    • Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1
  • The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1
  • This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1
  • Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/
  • Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post
  • Josh Linkner - https://joshlinkner.com/
  • French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB 
    • 44 min
  • In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO

    Join Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about:

    • her favourite word 'shenanigans'
  • taking a rare advantage of family time that the pandemic created
  • her career working through different cultures and countries
  • the importance of transferable marketing skills across sectors
  • inspirational leaders in marketing
  • being brave and trying something new
  • the best advice she has ever been given
  • marketing hints and tips

    • Links from the session (Amazon affiliate links may be used)

    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

    Be inspired - https://www.internationalbunch.com/beinspired

    #IntBunchWordOfTheDay - Shenanigans

    The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1

    Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel

    Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast

    Jay Acunzo Newsletter - https://jayacunzo.com/newsletter 

    59 min
  • In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO

    Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.

    Santa talks with us about:

    • her favourite word 'serendipity'
  • her love of family and how her parents have inspired her
  • her career with the likes of Thomson and British Standards Institution
  • the importance of two way clear communication
  • progressing and nurturing talent in teams
  • understanding the needs of your stakeholders and managing expectations - focus on the people
  • marketing technology (MarTech)
  • the best advice she has been given
  • her favourite reads and podcasts

    • Links from the session (Amazon affiliate links may be used)

    • Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
  • Be inspired - https://www.internationalbunch.com/beinspired
  • #IntBunchWordOfTheDay - Serendipity
  • Smart Insights - https://www.smartinsights.com/blog/
  • Digital Doughnut - https://www.digitaldoughnut.com/resources
  • Jakob Nielsen blog posts - https://www.nngroup.com/articles/
  • Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A
  • Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1
  • Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1
  • Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1
  • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1
    • 1 hr 7 min

About Behind the Fluff

From the publisher's feed

How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical…