Join Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee. Sab founded Drag Queen Story Hour UK to inspire children to be whoever they want to be, in a safe space - the library. Sab tours with other drag queens, providing fun and interactive kids shows in libraries across the UK reading stories to children while teaching inclusivity.

Sab talks with us for #PrideMonth about:

• the importance of having diverse role models

Resources

Join Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we hope this will at least be useful.

Explore the full transcript and links: https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china 

A localized marketing strategy can help you boost the growth and reach of your organization, products and services. We explore the foundation of localization and discuss how incorporating it into your marketing endeavours can bring real benefits to your organization. We also discuss some common pitfalls to avoid.

What is localization – and how is it different from translation?

Explore the full transcript and links: How can your localized marketing strategy help you connect with customers? (internationalbunch.com)

Strong data management and monitoring is essential when it comes to reusing scholarly digital assets. Without a rigorous and stable framework in place, the opportunity for driving discovery and innovation becomes limited.

That is why the FAIR Data Principles were published in 2016 – to provide a solution for enhancing the reusability of data, with a particular emphasis on machines having the ability to automatically locate, use and enable the reuse of data when it is needed in the future.

Explore the full transcript and links: The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data (internationalbunch.com)

How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group.

Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:

• The importance of developing a localized and bespoke strategy for China

#OpenMarketing

• Transcription - https://www.internationalbunch.com/blog/categories/open-marketing

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).

Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about:

• her favourite (two!) words ‘summer afternoon’

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Summer Afternoon

• Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149

Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about:

• her favourite word 'myriad' and how it inspires positivity for her

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Myriad

• Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus

Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about:

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Imagination

• Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1

Join Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about:

• her favourite word 'shenanigans'

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Shenanigans

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel

Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast

Jay Acunzo Newsletter - https://jayacunzo.com/newsletter 

Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.

Santa talks with us about:

• her favourite word 'serendipity'

Links from the session (Amazon affiliate links may be used)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo