Behind the Fluff

We were thrilled to attend the research and scholarly publishing forum at London Book Fair this year, which provided rich exploration into several hot topics in academic publishing.

Explore the full transcript and links: London Book Fair 2023: scholarly publishing highlights (internationalbunch.com)

Want to find the best marketing event for your budget? T&E slashed, and you're just looking at how you can upskill and be inspired without leaving the office? Well, aside from checking out all our fab resources, we've pulled together a list of marketing events to look out for in 2023.

Explore the full transcript and links: https://www.internationalbunch.com/post/top-marketing-events-to-watch-out-for-in-2023

Regardless of what you do, you should always be thinking about accessibility and inclusive practices. This post gives you insight into the legal landscape and which leading legal experts are inspiring change.

The digital realm has transformed the world in immeasurable ways since the dawn of the world wide web. Digital platforms and their content play a significant part in daily lives. To not have access is akin to a lack of food and water. It starves the very essence of one’s being and results in a technological famine.

Despite the rapid innovations that continue to transform digital realms, the majority of these platforms, and their respective digital content, are not accessible to a significant demographic: people with disabilities.

Explore the full transcript and links: Disability rights are human rights: improving digital accessibility in law (internationalbunch.com)

Our clients have been asking us about Mastodon, so we thought we would share some research. Join Lou and help decide whether you need to include Mastodon in your social strategy to connect with researchers.

All research sources, transcription and additional reading are available on our blog post: https://www.internationalbunch.com/post/mastodon-versus-twitter-is-this-the-research-community-s-new-digital-town-square 

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

Marketers have always been challenged to find new and innovative ways to reach consumers. Whether it is through your social media strategy, marketing campaigns, or content marketing, the way in which you connect with your customers will continue to evolve as trends and user needs change. But sometimes, all it takes is something small to create meaningful connections with your audience.

When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked.

Explore the full transcript and links: Why you need to start paying attention to colour blindness (internationalbunch.com)

So much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy.

Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.

Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)

First things first, as marketers we need to constantly adjust and change our marketing strategy specific to our audience. Join Lou in South Wales, with the office dogs mooching around the office, talking about the importance of storytelling in your tone of voice, and using approaches like Simon Sinek's Golden Circle and talking through industry examples from the Royal Society of Chemistry, Frontiers and Clarivate.

Explore the full transcript and links - https://www.internationalbunch.com/post/create-an-authentic-connection-with-your-target-audience

• Training courses - https://www.internationalbunch.com/training

Research is increasingly a complex and collaborative process involving a team of people with specialized skills, such as statistical analysis, data modelling, and project management. But how can we ensure that all contributions are recognized and visible when the traditional model for a scholarly output is often not fit for purpose?

There is growing interest among researchers, funding agencies, academic institutions, editors, and publishers in increasing both the transparency and accessibility of research contributions.

Explore the full transcript and links: How can researchers and publishers ensure all contributors are credited for their work? (internationalbunch.com)

Pride Month may be drawing to a close, but that doesn’t mean the end of uplifting LGBTQ+ voices across the globe. The month we dedicate to it is an important time for celebrating acceptance, equality, and inclusion. It’s about raising awareness of issues surrounding people’s freedom of sexual orientation and gender identity. But what we do outside of this month is equally as important.

We explore the issues surrounding rainbow washing and look at examples of successful #PrideMonth campaigns. Join us and find out how marketers doing a better job in supporting the LGBTQ+ community leads not only to a more inclusive world but to increased brand impact too.

Explore the full transcript and links: How can marketers support the LGBTQ+ community beyond #PrideMonth? (internationalbunch.com)