Behind the Fluff

The Open Science Charter has been launched by the Frontiers Research Foundation, urging worldwide adoption of open access; research from ITV and System1 has unveiled that environmental messaging does not impact how effective an advertisement is; Writefull, an ‘AI-based academic language service,’ has been acquired by Digital Science.

Explore news like this and more in our latest marketing and scholcomms news round up.

Discover the full transcript and links: https://www.internationalbunch.com/post/22-november-1-december-marketing-and-scholcomms-news-round-up 

Paper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills.

Join us to learn how paper mills are utilizing language models and what is being done to combat this.

Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against

Bing has recently implemented AI to help write custom search snippets; Jisc is hosting a webinar to explore AI in libraries; the LIBER Annual Conference has now opened Call for Proposals for the 53rd edition taking place next year.

Explore this and other marketing and scholcomms news in this week's news round up.

Discover the whole transcript on our website. 

As a remote team, we always cherish the moments we get to spend together. In September 2023, we met as a whole team in person at the ALPSP conference for the first time.

This time, we joined our CEO Lou Peck on the beautiful Gower Peninsula to enjoy some food, a good catch up, the wonderful rainy weather of South Wales and the chance to take some fun new photos for our website.

Discover what we got up to in our Wales trip!

Explore full transcript and links: https://www.internationalbunch.com/post/the-international-bunch-team-explore-the-sea-and-sights-of-swansea 

Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.

Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)

91% of consumers refuse to buy from brands who have intrusive ads; Hubspot shares its tips on how to start your podcast on Spotify for free; Waitrose explains the thought process behind its 2023 Christmas ad.

Discover more news like this in our latest marketing and scholcomms news round up.

Explore the full transcript and links on our website: https://www.internationalbunch.com/post/27-october-3-november-marketing-and-scholcomms-news-round-up 

We’re so excited to announce a new member to The International Bunch Team. Rowan has joined us as our new in house Copyeditor and Sensitivity Specialist. We catch up with Rowan following their first week in their role in this podcast.

Explore full transcript and links: https://www.internationalbunch.com/post/rowan-pierce-joins-the-international-bunch 

Read on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable.

Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)

Wider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally.

Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)

The urgency of the climate crisis has not gone unnoticed by marketing companies worldwide. Across the globe, marketers are finding innovative and impactful ways to reduce their carbon footprint and have a positive impact on the environment. Join us to explore the strategies adopted by various marketing companies to lower their carbon emissions, with real-world examples.