Behind the Fluff

More accessible content means improved engagement - a no-brainer, right?

How can you write high quality ALT text? Join Lou for a deep dive in this episode.

Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media 

Learn from the experts. Discover the people behind marketing in our industry.

Christina Emery joins us in discussing what being a marketer at Springer Nature is like.

Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery 

There are many great things about our industry, but the most incredible part is the people in it. We’re so lucky to work with so many exceptional people in our industry every day.

Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.

Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry 

Discover the latest in marketing and scholarly communications from February 2024 including:

• the international journal Early Warning List

...and more.

Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news 

Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?

Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.

Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation 

Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.

Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization 

Discover the latest news in marketing and scholarly communications, including:

• Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday

...and more.

Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up 

How can you stay up to date with ever evolving industry trends, while catching up with industry colleagues? Check out some of the key scholarly publishing events we might be attending and following throughout 2024 in this podcast episode.

Explore transcript and links: https://www.internationalbunch.com/post/8-exciting-scholarly-publishing-events-to-look-forward-to-in-2024 

Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity; A recent study has shown that 75% of consumers are concerned about fake reviews; Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.

Discover news like this and more in this week's marketing and scholcomms news round up.

Explore the full transcript on our website.