Behind the Line

Bud Light has lost billions of dollars as a result of their partnership with Dylan Mulvaney. Over the past few months...executives at Bud Light have distanced the company from Dylan Mulvaney...while trying to repair their brand image. Their latest attempt to repair their image and appeal to consumers...is their multi-year partnership with Dana White and the UFC.

We react to Dana White and the UFC agreeing to a sponsorship deal with Bud Light. We also react to the response from the UFC fanbase...which is pushing for a boycott of the UFC. We explain why we agree with Dana White reasoning to partner with Bud Light...while also explaining why a boycott of the UFC is likely to have minimal impact.

Whoopi Goldberg and the women of The View were discussing Brittney Spears new book Wednesday morning. Joy Behar led a discussion about men belong allowed to have an opinion on a woman's pregnancy. After minutes of silence...Whoopi Goldberg attempted to make a point...which only confused her co-hosts and the audience.

We reveal and react to Whoopi Goldberg embarrassing herself on The View. We talk about the overall discussion...and react to recent TV ratings for The View. We explain how 75% of the audience doesn't find the View appealing...and question the long-term viability of The View on ABC.

Pat McAfee is upset with his bosses at ESPN...for leaking payment details to the New York Post regarding Aaron Rodgers appearances on the Pat McAfee Show. Pat McAfee told his bosses at ESPN that "their time is coming"...what does this mean?

We analyze the seemingly deteriorating relationship between ESPN and Pat McAfee. We question if Pat McAfee is the problem...by looking at his previous partnerships with DAZN, FanDuel, and SiriusXM. We explain why Pat McAfee could be the problem...while questioning if his on-air persona is actually an illusion.

Before the NHL season began...NHL commissioner Gary Bettman issued a policy that banned the use of themed tape. Even though the ban covered all tapes...the mainstream media only focused on the ban of pride tape. Last week...NHL player Travis Dermott defied the ban and utilized pride tape during a game.

Instead of Gary Bettman enforcing his own policy...the NHL commissioner dissolved his original ruling. We react to Gary Bettman folding to media pressure...and eliminating his ban on pride tape. We discuss the weak leadership of Gary Bettman...and question if it could negatively impact the NHL this season.

Megan Rapinoe and Sue Bird seem to have a loving relationship that has been in the public eye for years. Both Megan Rapinoe and Sue Bird were the faces of their respective sports...and have been a celebrated relationship by the media. However...it seems that Megan Rapinoe is publicly supporting a group that is the antithesis of what Sue Bird represents.

We reveal and react to Megan Rapinoe supporting a group that is against Sue Bird. We discuss Megan Rapinoe strange silence on social media recently...and provide a possible reason for Megan Rapinoe silence. We also react to attendance figures from Megan Rapinoe latest final game in the NWSL...and explain why even the media is over Megan Rapinoe.

Major League Baseball is three weeks into their postseason...and it seems like no one is taking notice. MLB ratings continued their downward spiral last week...with Major League Baseball seemingly being forgotten by the mainstream.

We reveal and react to recent MLB ratings. We discuss how Major League Baseball is at serious risk of being forgotten. We highlight the WNBA receiving more media coverage in October than Major League Baseball. We explain the biggest problem in Major League Baseball...and why there is likely no solution.

Pat McAfee has experienced a rough start to his career at ESPN. Ratings for the Pat McAfee Show are struggling...and it seems like Pat McAfee is being rejected by the ESPN audience. Over the weekend...Pat McAfee responded to a poll by The Athletic which claimed the ESPN audience is rejecting Pat McAfee.

We discuss Pat McAfee response to The Athletic...and his hint that he could be leaving College Gameday. We question if this is the first sign of problems...between ESPN and Pat McAfee. We explain why Pat McAfee is failing to resonate with the ESPN audience...and how ESPN set Pat McAfee up for failure before he started at the network.

The NFL has dominated the television landscape for decades. The NFL is the most popular sports league in America...but the NFL has become painfully boring the last two years. With this NFL season...being one of the worst in modern history. WHY? What happened to the NFL?

We highlight several reasons for the decline of the NFL product on the field. We explain why Roger Goodell has ruined the NFL by catering to the mainstream media instead of the NFL fanbase. We also explain why NFL ratings will begin to decline this season.

Jon Stewart built a legendary media career while hosting The Daily Show on Comedy Central. After spending several years in retirement...Jon Stewart tried to recreate the success of The Daily Show on Apple TV with The Problem with Jon Stewart. Unfortunately for Jon Stewart...the new show was a ratings flop on Apple TV.

We react to Jon Stewart being released by Apple TV over creative differences. We explain why Jon Stewart is no longer with Apple TV...and the topics that caused the dissolution of The Problem with Jon Stewart. We also explain why Jon Stewart was unable to replicate the success of The Daily Show on Apple TV.

Sunny Hostin and the ladies of The View have little credibility remaining...but what little credibility they had left was eliminated this week by Sunny Hostin. Sunny Hostin detailed an exchange she had with Congressman Jim Jordan in 2019. The problem for Sunny Hostin was...the exchange never happened.

We reveal and react to Sunny Hostin fabricating an exchange between her and Jim Jordan. We discuss the other members of The View being unwilling to call out Sunny Hostin on these baseless claims. We also give surprising praise to Alyssa Farah Griffin...and react to her calling out two Democratic congresswomen.