Behind the Line

It's been one month since Bud Light hired Dylan Mulvaney to endorse their brand. Public perception of Bud Light has diminished dramatically in the last four weeks...but so has their bottom line.

We reveal and react to recent sales figures for Bud Light. We also react to an interview with their Vice President of Marketing Alissa Heinerscheid. We explain how Bud Light got to this point...and why Bud Light is unlikely to recapture their lost market share.

James Corden said farewell to his Late Late Show audience on CBS last Thursday. James Corden farewell brought the show's highest ratings in years. James Corden declining ratings and CBS refusal to replace him...illustrates the rapid decline of late-night television.

Even though James Corden claims to be leaving CBS of his own volition...we believe James Corden was out at CBS either way. We reveal the real reason James Corden and CBS parted ways...and explain why late-night television could soon be a thing of the past.

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Chris Cuomo missed a golden opportunity last week. While other media personalities like Eric Bolling and Megyn Kelly took advantage of Tucker Carlson leaving FOX News...Chris Cuomo decided to play it safe. Unfortunately for Chris Cuomo...his strategy unsurprisingly failed to resonate.

We reveal and react to Chris Cuomo ratings on NewsNation. We react to a recent clip of Chris Cuomo...where he lectured his audience about their reaction to Don Lemon leaving CNN. We explain why Chris Cuomo is struggling at NewsNation...and point out a serious flaw that could be impossible for Chris Cuomo to overcome.

Brittney Griner will make her triumphant return to the WNBA in a couple of weeks. Before the weekend...Brittney Griner gave her first press conference since returning to the WNBA. For the first time in WNBA history...over 500 media members attended the press conference. Will this popularity translate to high attendance and ratings?

We reveal and react to several comments from Brittney Griner...made during the press conference. We explain how Brittney Griner responses will guarantee...normal people will continue to avoid the WNBA.

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The departure of Tucker Carlson from FOX News had a devastating impact in FOX primetime ratings. Brian Kilmeade was setup to fail...as he couldn't draw half of the audience drawn by Tucker Carlson.

We reveal and react to FOX News primetime ratings. We discuss conservative media outlets like Newsmax...taking advantage of FOX demise by pushing a narrative for their own benefit. We also question whether FOX News will be able to recapture the millions of viewers they've lost.

Dylan Mulvaney finally broke her silence Thursday afternoon...after a full month of controversy in April. Association with Dylan Mulvaney has caused many Americans to quit purchasing Bud Lite and Maybelline products.

We reveal and react to this recent Instagram video of Dylan Mulvaney. We also react to Dylan Mulvaney recent promotion of EOS. We discuss the problems with corporations associating themselves with Dylan Mulvaney...and question the longevity of Dylan Mulvaney career.

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Dwyane Wade was one of the most prolific players in the NBA. Dwyane Wade built a strong legacy throughout his NBA career...especially in the state of Florida. During a recent interview with Rachel Nichols...Dwyane Wade explained why he no longer feels comfortable living in Florida.

We reveal and react to Rachel Nichols interview with Dwyane Wade. We discuss his reasoning for moving his family out of Florida...and explain why his post-retirement decisions are destroying his NBA legacy.

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Marly Rivera was a veteran reporter at ESPN covering Major League Baseball. Last week...Marly Rivera was involved in a verbal altercation with Ivon Gaete. The altercation with Ivon Gaete resulted in ESPN parting ways with Marly Rivera.

We reveal and react to ESPN firing Marly Rivera. We explain why the hypocrisy behind ESPN terminating Marly Rivera...while also revealing the real reason Marly Rivera was terminated by ESPN.

ESPN continued with their layoffs this week. ESPN let go of hundreds of staffers working behind-the-scenes...with the ESPN Radio division being hit the hardest. According to the New York Post...employee morale at ESPN has reached all-time lows.

We reveal and react to this report from the New York Post. We provide several reasons as to why employee morale at ESPN is low. We discuss the decline of ESPN Radio...and predict the overall demise of ESPN.

FOX News announced Monday morning that the network was parting ways with Tucker Carlson. Since the departure of Tucker Carlson was announced...there has been plenty of speculation. Many are questioning whether the departure of Tucker Carlson proves FOX News is going woke.

We discuss the possibility of FOX News going woke...and explain the possible reasoning behind Tucker Carlson leaving the network. We question the future of cable news...and explain why leaving FOX News is a blessing in disguise for Tucker Carlson.