Behind the Needle

She started injecting in the middle of a pandemic out of a single rented room, and four years later she was running a five room storefront with a full team and a name everyone in Clark County knows.

Jordan Stansbury launched her practice in 2020 and by 2023 knew the brand needed to change. Juicy Aesthetics was born, Clark County took notice, and the votes for best med spa came in two years straight. But behind the recognition is a story about the work, the numbers she was afraid to look at, the tasks she had to let go of, and what it actually takes to build a culture that her team wants to be part of and her clients keep coming back to, all while staying true to who she is.

This episode is for anyone building something from scratch and trying to figure out the business side before the business side figures them out.

In this episode:

• Why she rebranded to Juicy Aesthetics and what made her realize the original name was not telling the right story
• The financial metrics she wishes she had understood from the beginning and why she thinks too many new med spa owners are afraid of their own numbers
• Her take on inventory management and why she advises new owners to resist the pressure to place large orders just to lower the cost per syringe
• The mindset shift that came with moving from nurse to business owner and what learning to have honest sales conversations with clients actually required
• How she recently expanded into hormone replacement therapy and women's health services and why she sees internal wellness as inseparable from aesthetic results
• What she has learned about peptides, which ones she trusts, and why she is vocal about the risks of buying unregulated products from unverified sources
• How Juicy Aesthetics builds the kind of client retention that does not rely on discounts, and the quarterly community events that keep people coming back

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with Juicy Aesthetics: https://www.instagram.com/juicymedspa

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Juicy Aesthetics: ​​https://www.instagram.com/juicymedspa

Jordan Stansbury: https://www.instagram.com/injectorjuicy/

She found a med spa for sale on a Facebook post, toured it with her husband, and made the decision before they got home.

There was no lengthy deliberation. No waiting for the stars to align. Molly Farrabee saw the opportunity, said yes, and figured out the rest on the way. This episode is about the kind of bet that changes everything and the person willing to make it.

In this episode:

• Why going solo was the turning point and what the leap from employee to suite owner taught her about her own value
• The anonymous Facebook post that started everything and how quickly the decision to buy Revive at the Parlor came together
• What it looked like to negotiate a bank loan and manage acquisition paperwork while dealing with a serious family emergency at the same time
• The details she obsesses over to create a luxury experience, and why she believes the small things are what clients remember most
• Why her next goal is getting herself out of the treatment room entirely, and what she wants to build once she does
• The mentorship program she wants to launch for new aestheticians and why she feels a responsibility to show the next generation what is actually possible

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with Revive: https://www.reviveatp.com/

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Revive at the Parlor: ​​https://www.instagram.com/reviveattheparlor/

Molly Farrabee: ​​https://www.instagram.com/molly.method/

Katrina Flowers-Pierie spent years as a Physician Assistant in emergency services and trauma surgery before she ever picked up a syringe for aesthetics. The 24-hour call shifts, the adrenaline, the high-stakes environment — she loved all of it. Until she had kids. Then the math stopped working.

So she pivoted. Slowly at first, building medical aesthetics as a side business in 2013 while still working in acute care. Then 2020 hit, everyone started staring at their own faces on Zoom, and what was once a side hustle became LISSÈ Medical Aesthetics. A two-location practice in Gig Harbor and University Place, Washington that does a lot more than injectables.

This episode is proof that the most unexpected backgrounds can make for the most well-rounded injectors.

In this episode:

• How a career in trauma surgery shaped Katrina's clinical instincts and why that medical foundation makes her a better aesthetic provider
• What a true one-stop shop actually looks like: injectables, regenerative medicine, wellness, skin care, and advanced laser treatments all under one roof
• Why Katrina is fired up about the Sciton Halo and TRL, and how newer laser technology is delivering serious results with a fraction of the old downtime
• Her honest take on hormone replacement therapy and why she believes HRT is about a lot more than managing menopause symptoms
• The "slow roll" approach she swears by and why she would rather start you on a skin care routine than put you straight under a laser
• Why 80% of your results come from what you do at home, and what that means before you spend a single dollar on in-office treatments=

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with LISSÈ Medical Aesthetics: https://lissemedspa.com/

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

LISSÈ Medical Aesthetics: https://www.instagram.com/lisse_medical_aesthetics_/

Katrina Flowers-Piercy: https://www.instagram.com/lisse_pa_katrina_/

What if your med spa had no address, no lease, and no waiting room, and was still fully booked?

Michelle Chapman is a nurse practitioner who threw out the traditional med spa playbook entirely. Instead of four walls and a reception desk, she built her entire aesthetic practice inside a custom converted Mercedes-Benz van she calls Big Bertha. No brick and mortar. No overhead. Just Botox, fillers, and a whole lot of flexibility. This episode is proof that there is no one right way to build a thriving aesthetic practice.

In this episode:

• How Michelle went from Atlanta to Florida with no established patient base and built a fully booked mobile aesthetic clinic almost entirely through Instagram
• What the inside of Big Bertha actually looks like and how she converted a Mercedes-Benz van into a fully functioning medical grade treatment space 
• Why her patients do not just tolerate the mobile experience, they prefer it, booking appointments at places most convenient for their schedule
• The real challenges of operating completely solo and what she wishes she had known before starting

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with MC Aesthetics: https://michellechapmanaesthetics.com/

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

MC Aesthetics: https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0

If your retail sales feel awkward, forced, or inconsistent, it is not a you problem. It is a strategy problem.

Sarah Mourer has spent her career inside some of the most successful med spas in the country and she knows exactly what separates the practices that thrive from the ones that plateau. As an Aesthetic Business Manager for Skin Better Science, she has seen firsthand how the right sales strategies, the right products, and the right mindset can completely transform a practice. This episode is your playbook for transforming the way your med spa sells, retains, and grows.

In this episode:

• What makes Ampra different from every other hyaluronic acid product on the market and why patients actually notice the difference
• How to pitch a complex skincare product simply and confidently without overwhelming your patient
• Why assumptive language during treatments is the easiest way to increase retail sales without feeling pushy
• How a five minute consultation can make every product recommendation feel helpful rather than salesy
• Why before and after photos are the single most powerful tool for closing sales and keeping patients coming back long term
• How bundling skincare with treatment packages increases revenue and actually improves patient results

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Shop Skinbetter: https://www.skinbetter.com/?srsltid=AfmBOoo5a4z3yBRa1l25aC_b0vjN5shyFlizQa7vpLmCvxRlrZVik32m

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Sarah Mourer: https://www.instagram.com/sarah_skinbetter?igsh=MWdhZnlzNDRneTA5OA==

Skinbetter: https://www.instagram.com/skinbetter?igsh=a3dibzdrdTBiYThp

Sarah Mourer Cell: (480) 415-5558

Dr. Steven Sorr is not your average aesthetics provider. A former Le Cordon Bleu trained chef turned functional medicine doctor, he brings a perspective on patient care that connects what you eat, how you sleep, and how stressed you are directly to how well your treatments perform. In this episode, we explore the techniques, technology, and personal philosophy behind one of the most thoughtful practices in aesthetic medicine today.

In this episode:

• Why spending more time with patients leads to better clinical outcomes
• Why your patient's nutrition and stress levels affect how their laser or biostimulator performs
• How AI is starting to change the way providers analyze and act on patient data
• What his personal health transformation taught him about the patient experience
• How a background in clinical nutrition shapes the way he approaches skin health
• Why behavioral change is more powerful than any peptide or biostimulator
• Why empowering patients with knowledge produces better long term results than treatment alone
• The cosmaceutical drink Dr. Sorr helped formulate to prime skin before procedures

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with Source of Health: https://www.mysourceofhealth.com/#hero

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Source of Health: https://www.instagram.com/sourceofhealth/

Dr. Steven Sorr: https://www.instagram.com/drstevensorr/

Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years helping practices answer that question. In this episode, we dig into the business side of Hydrafacial, from building memberships and training staff to the small experience details that turn a first-time patient into a loyal one.

In this episode:

• Why a patient's decision to rebook often happens before they're even in the treatment room
• The "lipstick effect" and why Hydrafacial holds up even in a tough economy
• Small experience upgrades like sparkling water and a clutter-free room that change perceived value
• The "baton handoff": how to connect your provider's clinical recommendations to front desk sales
• Consultative selling: solving skin concerns instead of just delivering a service
• How partnering with other local businesses can drive new patient volume
• Why your lowest-ticket patient might become your highest lifetime value client

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Learn more about Hydrafacial: https://www.hydrafacial.com/pages/connect-with-sales

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Nicole Shaver: https://www.instagram.com/hydrafacial_baytobay/

Hydrafacial: https://www.instagram.com/hydrafacial/?hl=en

If you've ever wondered what separates a truly great injector from everyone else, this episode is your answer. Morgan Renfro, founder of Anatomy of Aesthetics in Arizona, brings fifteen years of nursing experience, a laser focus on injectables, and zero interest in cutting corners to a conversation about what it really means to build a specialty practice. From accidentally stumbling into aesthetics while waiting for a hospital job, to training injectors for Galderma and Allergan, to seeing 2,500 patients a year purely on word of mouth, her story is a masterclass in knowing exactly who you are and building a business around it.

In this episode:

• How a California med spa detour turned into a full career in aesthetics
• Why Morgan focuses exclusively on injectables 
• The case for regenerative medicine and products like Sculptra and Radiesse
• A first look at Bonti, the new neuromodulator with a one-hour onset and 28-day wear-off
• The standardization problem: why some RNs are injecting with zero aesthetic training
• What actually causes unnatural results and why "duck lips" are an injector problem, not a filler problem
• Why mentorship and full-time commitment are non-negotiable for new injectors

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Book with Anatomy of Aesthetics: https://anatomyofaesthetics.com/

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Anatomy of Aesthetics: https://www.instagram.com/anatomyofaesthetics/

Morgan Refro: https://www.instagram.com/morgan.anatomyofaesthetics

What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins us for one of the most grounded, real conversations we've had on the show about what it actually takes to grow a practice with your values intact.

In this episode:

• How hospice nursing shaped Amyee's approach to patient communication and empathy
• The art of saying "no" in consultations and why it builds trust
• Scaling from solo practice to a 13-person team over 10 years
• Building systems: KPI tracking, rebooking rates, and full-cycle patient experience
• Small-town growth strategies: word-of-mouth, social media, and community
• Introducing Wilson Wellness: functional medicine meets aesthetics

Resources + Links

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

Book with Wilson Aesthetics

Follow

Mike: @mikelemieux

MedSpa Media: @medspa_media

Wilson Aesthetics: @wilsonaestheticsaz

Aymee Wilson: @azbeautynurse

What happens when you are trying to build a business, grow a career, and raise a family all at the same time?

Danielle LeBlanc shares how she went from a full time CRNA to building her own aesthetics business from the ground up. From initially doubting the industry to investing over $60,000 in advanced trainings, she walks through what it really took to gain confidence and create a thriving clinic.

She opens up about the moment everything became too much, how her support system gave her the push to take a risk, and why stepping back from anesthesia ultimately allowed her to grow both her business and her role as a mom. Danielle also shares her approach to patient trust and how she is now mentoring the next generation of injectors.

This episode is an honest look at the pressure, pivots, and payoff that come with building something of your own.

Resources + Links

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

Check out Lueur Aesthetics

Follow

Mike: @mikelemieux

MedSpa Media: @medspa_media

Lueur Aesthetics: @lueuraesthetics_dl