Behind the Needle

In this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial intelligence is transforming the way med spa owners grow and scale their businesses.

Heather shares how she created three powerful custom GPTs built from hundreds of podcast episodes, coaching calls, and proven frameworks. These AI tools help med spa owners improve their branded menu, consult process, and marketing content so they can operate more efficiently and stand out in a crowded market!

You’ll learn:

• How Heather turned years of work into AI tools that med spa owners can use every day
  
  
• Why most practices are losing leads and how to stop the bleeding with automation
  
  
• How to use AI for real-time coaching, content generation, and sales workflows
  
  
• What it looks like to run a business that combines AI with a human-first approach
  
  
• How booking, retention, and reactivation can be automated without feeling robotic

This episode is packed with real talk, tactical ideas, and behind-the-scenes insight into how you can grow a more profitable med spa without doing everything yourself.

Resources + Links

Check out Heather’s website HERE

Follow Heather on Instagram HERE

Listen to The Med Spa CEO Podcast

FREE Build an Unstoppable Brand Training

Apply to The Med Spa Advantage HERE

Ask Heather AI

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Ask Heather AI

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Mike: @mikelemieux

MedSpa Media: @medspa_media

In this episode of Behind the Needle, we sit down with the remarkable Rechelle Trejo, nurse practitioner, founder of Auri Aesthetics, and what can only be described as the "LeBron James of Medical Aesthetics." From her humble beginnings in Safford, Arizona to building a thriving multi-provider practice in Gilbert, Rechelle shares her story of intentional growth, patient-first values, and the love language of time.

She dives into:

• Why slowing down with patients builds lifelong loyalty
• How she hires and retains team members aligned with her core values
• Her journey from community college to becoming an FNP and aesthetic industry leader
• Using AI to future-proof her practice and lead her team with data
• Creating with purpose whether it’s a clinic, a wall texture, or a meaningful life

Resources + Links

Check out Auri Aesthetics HERE

Visit Auri Aesthetics’ Instagram HERE

Follow Rechelle’s Instagram HERE

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

In this episode of Behind the Needle, we sit down with Jonny Reynoso and Matt Porter from Menlo Business Brokerage to dive deep into something every med spa owner should be thinking about—what it really means to sell your practice. Whether you’re planning your exit strategy, feeling burnout, or just curious what your business might be worth, this episode is packed with insight.

Jonny and Matt break down:

• Why knowing your end goal matters (and how to define it)
• What potential buyers are really looking for
• The difference between selling and retiring
• Real-world examples of deals
• How to prepare your business for a future sale—even years in advance
• Why not having a plan could cost you millions

Resources + Links

Learn more about Menlo Business Brokerage HERE

Email Jonny Reynoso at [email protected]

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

Are you struggling to connect with your team, clients, or even yourself? In this eye-opening episode of Behind the Needle, Mike LeMieux sits down with Enneagram expert Tracy O'Malley to unravel the mysteries of personality and personal growth. Tracy reveals how the Enneagram is more than just another personality test—it's a powerful navigation system that helps individuals and businesses understand their core motivations, fears, and potential. Through compelling personal stories and professional insights, she demonstrates how compassion and self-awareness can transform leadership, team dynamics, and personal relationships. Whether you're a medical spa owner, entrepreneur, or simply someone seeking deeper self-understanding, this podcast episode offers a transformative approach to unlocking your true potential and connecting more authentically with others. Tracy's expertise provides a roadmap to not just knowing yourself, but truly empowering yourself and those around you!

Highlights

00:00 - Who is Tracy O’Malley, and what is the Enneagram?

04:45 - What does the Enneagram have to do with running a business?

09:00 - How can we use the Enneagram in our daily lives?

13:00 - Why did Tracy wish she was a 3?

16:15 - How do you know if you’ve been mistyped and what can you do about it?

20:00 - What are the three instincts that drive all of us?

21:30 - How can the Enneagram be incorporated into your business for more profit?

24:00 - What are the “feeling centers” that drive us?

29:20 - Tracy’s biggest lesson from learning to connect with her kids.

33:00 - How to use the 9 Enneagram types work together to make your business more efficient.

34:45 - What makes a great leader?

38:00 - Can you figure out the Enneagram on your own or do you need a coach?

42:10 - How do you prepare for taking the Enneagram test?

45:00 - How does self-abandonment affect our ability to be compassionate?

51:00 - How do you keep people from taking advantage of your compassion?

59:45 - How can you incorporate the Enneagram to lead your team?

1:04:30 - What can we learn from those that challenge and trigger us?

Resources + Links

Get Your Enneagram Blue Print from Tracy HERE

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

Tracy O’Malley: @Tracy_omalley

In this episode, we dive into the world of strategic tax-saving investments with Nick from Legacy Wealth Management, a firm specializing in helping business owners, medical professionals, and high-net-worth individuals maximize their wealth while minimizing their tax burdens.

Nick shares insights on how the private market can offer higher returns with lower risk compared to traditional public market investments. He explains how business owners, particularly in the medical field, can leverage investment strategies to reduce taxable income, generate passive income streams, and build long-term wealth.

Resources + Links

Learn more about Legacy Wealth Management HERE

Email Nick Pond directly at [email protected]

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

What happens when the career you’ve built no longer fits the life you’re living? In this episode, Yancey Taylor talks about what it looked like to walk away from aesthetics after 10 years, get laid off during the pandemic, and come back stronger in business and life. We also talk about everything from what it takes to be a single mom and CEO, hiring employees, and the secret to longevity in ANY industry. Whether you’re a skincare enthusiast, an aspiring business owner, or just someone who loves a powerful success story, this episode has plenty of golden nuggets you don’t want to miss!

Highlights

00:00 Meet Yancey Taylor.

06:00 How a former client can become your first investor.

13:00 What’s the transition like from being a solo esthetician to CEO?

16:15 How to creatively fill gaps in your service offerings.

20:00 What to look for in the right team members.

21:30 How do you keep clients coming back in a saturated market?

24:15 The number one driver for your business growth.

30:30 What Yancey loves most about aesthetics.

32:45 The biggest thing that needs to change in aesthetics.

37:00 What Yancey hopes her daughter learns from her.

Resources + Links

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

Yancey Taylor: @faceloungeaz

What actually makes a patient come back year after year? In this episode, I sit down with Anna Combs, RN at Skin Savvy Aesthetics. She shares the strategies and mindset behind lasting relationships in aesthetics. We talk about what sets a great injector apart in a tech-driven world, the rising demand for biostimulatory treatments, and why energy exchange is just as important as technical skill in this space. We also break down how to keep your patients feeling confident, not overdone.

Highlights

00:00 Anna Comb’s journey from emergency nursing to aesthetics.

06:30 What do you think about AI in aesthetics?

12:15 How biostimulatory treatments work.

16:00 Anna’s favorite injectable and biostimulatory.

21:45 When (and how) to tell patients NO + skincare recommendations.

25:00 What to know before your first consultation.

27:30 The fears around looking “different” after treatment.

30:15 Everything Anna’s gotten done (botox, filler, sculptra, facials, and MORE.)

33:00 Why do you give so much of yourself to your patients?

Resources + Links

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

Anna Combs: @anna_azinjector

In this episode of Behind the Needle, I sit down with Dr. Kylie Melton, a board-certified MD with a unique journey from family medicine to aesthetics. After completing her residency in 2017, Dr. Melton worked in both family practice and aesthetics before founding The Aesthetic Clinic in Festus, Missouri, in 2021.

Dr. Melton shares her experiences transitioning from traditional medicine to aesthetics, highlighting the importance of patient-centered care, the evolving landscape of aesthetic treatments, and how her medical background influences her approach. She provides valuable insights on balancing beauty and wellness, choosing the right treatments, and debunking common misconceptions in the aesthetic industry.

Resources + Links

Check out The Aesthetic Clinic HERE

Explore Dr. Kylie Melton’s Patreon HERE

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

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Mike: @mikelemieux

MedSpa Media: @medspa_media

Dr. Kylie Melton: @drkyliemelton

The Aesthetic Clinic: @theaestheticclinicmo

Struggling with team management in your MedSpa? You’re not alone. In this episode, we chat with Lia Garvin, a leading team operations strategist known as The Team Whisperer, to uncover why team dysfunction is the biggest roadblock to growth—and how to fix it.

Lia shares how she helps MedSpa owners shift from overwhelmed business owners to confident CEOs by implementing clear expectations, accountability systems, and streamlined operations. We dive into how her Team Operations Playbook frees up 20+ hours a month, improves team productivity, and eliminates constant miscommunication. If you’re tired of putting out fires and micromanaging, this episode is a must-listen!

Resources + Links

Learn more about Aesthetics Biomedical HERE

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

Book a free strategy call with Lia: www.liagarvin.com

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Mike: @mikelemieux

MedSpa Media: @medspa_media

Lia: @lia.garvin

How does someone go from being an engineering intern to leading innovation in aesthetics? Shaun Wootten, the mind behind Vivace Ultra and SoMe Skincare, joins me in sharing his journey from studying biomedical engineering at ASU to becoming an inventor at Aesthetics Biomedical. Shaun shares how listening to MedSpa providers across the country helped him design solutions that address real pain points, like lighter handpieces and personalized treatment data. We dive into the science behind RF microneedling, how ultrasound technology is revolutionizing treatments, and why personalized skincare using PRP is the future. Shaun also shares a glimpse into what’s next for aesthetic technology, including on-demand treatments and potential new inventions that could change the industry once again.

Highlights

00:00 Meet Shaun Wootten, inventor of Vivace Ultra and SoMe Skincare.

06:15 The importance of understanding skin depth and personalized treatments.

10:45 How Vivace Ultra uses real-time data for better results.

13:45 How ultrasound technology ensures precision in microneedling treatments.

18:30 Shaun’s journey from intern to head of multiple departments at Aesthetics Biomedical.

26:00 The science behind SoMe Skincare.

32:30 Could the next big thing be a combination of lasers and personalized serums?

Resources + Links

Learn more about Aesthetics Biomedical HERE

Learn how to DOUBLE your Instagram Story views.

Work with Mike - Learn more about social media marketing and ads for your MedSpa.

Follow

Mike: @mikelemieux

MedSpa Media: @medspa_media

Shaun: @shaunwootten