When you "sell" a service, your mission creates the way you deliver that service. Your mission should be something that inspires you to be better at how you deliver that service, everyday; every time.

In the very first episode of Behind the Plinth, Founder of Vector Health & Performance, Glenn Hansen, goes into some of the thinking behind our mission; "Transforming self-belief and physical capacity with unrivalled care" and discusses how this statement helps to create and stabilise team culture and the results we are able to achieve in our work.

Setting the scene for your team is critical to success. In this short podcast, I discuss what my thoughts are around syncing your mission and values to tell a story that can inspire and attract people to your business.

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