We are coming up on ONE YEAR of our Small Business, Big Mindset podcast launch! As such, we're producing exclusive 'insider's look' episodes leading up to that one year anniversary all about how we create our podcast...including lesson's learned (there have been a few haha) and how we've fine-tuned our processes to create a well-oiled machine of entrepreneurial goodness. This week I dive into the nuts and bolts of my content process. I go over:<ul><li>topic selection and talking points for both our guest and non-guest episodes</li><li>how I review and select my guests</li><li>the exact process I have created from guest research to booking</li><li>the four points of guest outreach that make this a turnkey operation</li><li>the critical responsibility of all successful podcast hosts</li></ul>

We are coming up on ONE YEAR of our Small Business, Big Mindset podcast launch! As such, we're producing exclusive 'insider's look' episodes leading up to that one year anniversary all about how we create our podcast...including lesson's learned (there have been a few haha) and how we've fine-tuned our processes to create a well-oiled machine of entrepreneurial goodness. This week I dive into the nuts and bolts of my content process. I go over:topic selection and talking points for both our guest and non-guest episodeshow I review and select my gueststhe exact process I have created from guest research to bookingthe four points of guest outreach that make this a turnkey operationthe critical responsibility of all successful podcast hosts

We are coming up on ONE YEAR of our Small Business, Big Mindset podcast launch! As such, we're producing exclusive 'insider's look' episodes leading up to that one year anniversary all about how we create our podcast...including lesson's learned (there have been a few haha) and how we've fine-tuned our processes to create a well-oiled machine of entrepreneurial goodness. This week I dive into the nuts and bolts of my content process. I go over:<ul><li>topic selection and talking points for both our guest and non-guest episodes</li><li>how I review and select my guests</li><li>the exact process I have created from guest research to booking</li><li>the four points of guest outreach that make this a turnkey operation</li><li>the critical responsibility of all successful podcast hosts</li></ul>

Behind-the-Scenes: My Podcast Content Process

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

Business

Entrepreneurship

Careers

Management

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

Share Behind-the-Scenes: My Podcast Content Process

Sign up to save your podcasts

Behind-the-Scenes: My Podcast Content Process

Behind-the-Scenes: My Podcast Content Process

More shows like Clover: Conversations with Women in Leadership - Founders, Executives, & Change-Makers

The Joe Rogan Experience

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Be a PROFITABLE Badass Small Business Owner

The Daily

Up First from NPR

The Small Business Millionaire

The Ezra Klein Show

The Startup Ideas Podcast

This Is Small Business

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy