Ever wondered what goes on behind the scenes in the creation of a Ford F-150? This episode serves up a hearty mix of insider information, exciting new updates, and industry discussions. Our special guest, Brian Bell, Ford F-150 marketing manager, spills the beans on the 2024 model updates set to change truck industry standards. We cover the advent of the pro access tailgate, the transition from a 3.3 liter V6 engine to a 2.7 liter EcoBoost V6 engine, and the swap of the Limited trim model for the Platinum Plus model. We also take a moment to acknowledge two emerging stars in car sales.

As we delve deeper, Brian offers an exclusive look into the production and ordering process of the F-150. He shares the thought process behind the introduction of the Coast to Coast grill, LED headlamps, and the clever simplification that enhanced the order process. We also discuss how this simplification extended to the production process, leading to a notable increase in the quality of the truck. For those eagerly waiting for their F-150, we squeeze out some information about the delivery timeline and where to place your order.

We also chat about the new 2.7L twin turbo V6 engine, offering improved horsepower and torque compared to its four-cylinder predecessor. As we wrap up, we can't help but look forward to what the 2024 model will bring and we extend an open invitation to you, our listeners, to join us for our live show every Saturday morning. Get ready for a comprehensive exploration of Ford's journey to maintain their truck sales dominance. It's a thrilling ride you won't want to miss!

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