Phat Muscle Project

Behind The Scenes Owning Crani-Yum Energy Drinks

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In this episode we sit down with Brett and Jamie from Crani-Yum Energy Drinks!

Get ready for the exciting story of how the business came about and how to deal with rejection early on as business owners.

  • Intro
  • What year did you start CraniYum?  What did you do prior to this?  What was the main driving force behind building CraniYum as a nootropic energy drink and what are the main things people need to know that separate it from other drinks?
  • Year 1.  You have no one buying to start, what’s the first move? Who’s buying?
  • Sampling and going store to store.
  • When did you land your first “big” account?
  • Targeting bigger stores plus online sales.
  • Year 2. What was the biggest change?  What did you learn year 1 that helped streamline year 2? Talk about understanding the cost per can, and how shaving cents makes a huge difference.
  • Partnering up with John and Leslie as co-owners.  Our focus as a team.
  • Closing thoughts

    • Links:

    PHAT Muscle Supps- www.phatmuscleproject.com 

    John:
    IG: @teamgorman
    Email: [email protected]

    Lisa:
    IG: @nutritioncoachingandlife 
    Email: [email protected]

    Website: www.nutritioncoachingandlife.com
    Info Crani-Yum: https://drinkcraniyum.com/

    ...more
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    Phat Muscle ProjectBy Phat Muscle Project
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