#071 - Julie is joined by Erick Musick, Co-founder of Louis and Lea, an eco-friendly box for moms and babies.

Eric is also the host of The Subscription Box Show, a podcast for people who want actionable, proven, and unbiased tips and tricks to help them start or grow their very own business.

Tune in to hear Louis and Lea's launch story and some amazing tips for prelaunch as well as for growing your subscriber base.

Summary:

• Introduction of Eric and Louis and Lea (00:02:10)
• Launch Story of Louis and Lea (00:04:38)
• The biggest mistake during launch (00:12:46)
• Deciding between craft boxes or custom boxes  (00:17:00)
• Testing out the "first box is free" concept (00:30:56)
• Advice for aspiring subscription box business owners (00:34:13)
• Bonus trick for email list building (00:34:48)

Links:
https://www.sparklehustlegrow.com
https://louisandlea.com
https://www.thesubscriptionboxshow.com
https://www.facebook.com/groups/thesubscriptionboxshow

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