AI can save you hours in your business—but it shouldn’t replace you. In this episode, we’re talking about how to use AI in a smart, strategic way to simplify your marketing without losing your voice.

In this episode, you’ll learn:
 ✅ Why not all AI is equal (and the difference between generic ChatGPT and custom AI Assistants)
 ✅ How to use AI to speed up brainstorming, outlines, and drafts
 ✅ What you should always write yourself to keep your personality and connection front and center
✅ Pro tips to get better results from AI (better input = better output)
✅ How the output from one AI Assistant can become the input for another—so you build marketing momentum faster

Plus, I’ll show you how the Digital Course Assistant membership gives you custom AI Assistants designed specifically for course creators—making it easier to launch faster, market better, and stress less.

🎁 Want to market smarter using AI—without sounding like a robot?
Check out everything inside Digital Course Assistant at digitalcourseassistant.com

✨ Announcement: The Digital Course Assistant membership is now open! Become a founding member and lock in lifetime price protection, plus get listed in our members-only directory to connect with other course creators.

👉 Join today at DigitalCourseAssistant.com
— founding member perks are available through August 31st!

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Writing your sales page doesn’t have to feel like a cringe-fest. In this episode, I’m walking you through how to write a sales page that actually converts—without resorting to hype or hard sells.

In this episode, you’ll learn:
 ✅ Why most sales pages flop (hint: it’s usually vague copy or over-the-top promises)
 ✅ The simple anatomy of a high-converting sales page—hook, transformation, proof, offer, CTA
 ✅ Two questions you should ask while writing your copy: “So what?” and “Now what?”
 ✅ Why you should never bury your buy button—and how to confidently invite people to join
✅ Why done is better than perfect (your sales page can evolve after launch!)

Plus, you’ll hear how the Sales Page Generator Assistant inside Digital Course Assistant helps you write a solid draft in under an hour, so you can get your course into the world faster.

🎁 Ready to write a sales page that actually sells your course?
Learn more about Digital Course Assistant at digitalcourseassistant.com

✨ Announcement: The Digital Course Assistant membership is now open! Become a founding member and lock in lifetime price protection, plus get listed in our members-only directory to connect with other course creators.

👉 Join today at DigitalCourseAssistant.com
— founding member perks are available through August 31st!

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If you’ve ever felt stuck or overwhelmed trying to set up a sales funnel, this episode is for you. We’re breaking it all down step-by-step—no tech headaches required.

In this episode, you’ll learn:
 ✅ What a sales funnel actually is (for the newbies, we’re keeping it simple)
 ✅ The core elements of a sales funnel tied to top, middle, and bottom of funnel strategy
 ✅ Common places course creators get stuck (and how to avoid them)
 ✅ Why your funnel doesn’t need to be perfect to start enrolling students
 ✅ A smarter way to map and build your funnel without overthinking every step

Plus, I’ll introduce you to the Sales Funnel Architect Assistant inside Digital Course Assistant—designed to help you organize your funnel and build out aligned assets faster.

🎁 Want to build a sales funnel that feels simple and aligned?
Learn more about Digital Course Assistant at digitalcourseassistant.com

✨ Announcement: The Digital Course Assistant membership is now open! Become a founding member and lock in lifetime price protection, plus get listed in our members-only directory to connect with other course creators.

👉 Join today at DigitalCourseAssistant.com
— founding member perks are available through August 31st!

Support the show

Struggling to grow your email list? You’re not alone—and your problem probably isn’t your email platform… it’s your lead magnet.

In this episode, we’ll break down:
✅ What a lead magnet really is (especially if you’re new to list-building)
✅ How to come up with the right lead magnet idea for your course audience
✅ Lead magnet examples
✅ Smart ways to validate your freebie idea before you spend hours building it
✅ Why your lead magnet should naturally lead into your paid course

You’ll also hear how the List Builder Assistant inside Digital Course Assistant helps you come up with aligned, strategic lead magnets that attract the right students for your course.

🎁 Ready to grow your list with smarter lead magnets?
Learn more about Digital Course Assistant at digitalcourseassistant.com

✨ Announcement: The Digital Course Assistant membership is now open! Become a founding member and lock in lifetime price protection, plus get listed in our members-only directory to connect with other course creators.

👉 Join today at DigitalCourseAssistant.com
— founding member perks are available through August 31st!

Support the show

Ready to write emails that actually connect with your audience and drive sales—without feeling spammy? In this episode, we’re kicking off Season 1 with a fresh look at email marketing for course creators.

I’ll walk you through:
 ✅ Why your emails aren’t converting (and the #1 mistake most course creators make)
 ✅ My simple Value, Tease, Pitch framework for writing emails that feel natural, not pushy
✅ How to sell with confidence—whether you’re launching, nurturing, or just getting started

Plus, I’ll introduce you to the Email Marketing Copywriter Assistant inside Digital Course Assistant—a smarter, faster way to write revenue-generating emails that sound like you.

🎁 Want to write emails faster with AI?
Check out everything inside Digital Course Assistant at digitalcourseassistant.com

✨ Announcement: The Digital Course Assistant membership is now open! Become a founding member and lock in lifetime price protection, plus get listed in our members-only directory to connect with other course creators.

👉 Join today at DigitalCourseAssistant.com
— founding member perks are available through August 31st!

Support the show

Welcome to the Digital Course Assistant Podcast—the show for course creators who want to launch faster, market better, and stress less.

Hosted by Julie Ball, a marketing and tech strategist with over a decade in the online business world, this podcast is your go-to for practical tools, AI-powered shortcuts, and strategies to grow your course business smarter and simpler.

If you’re a course creator juggling a million tasks, wishing you could clone yourself just to get it all done—you’re in the right place.

Each bite-sized episode will help you simplify your systems, save time, and confidently market your course, so you can grow your business without burning out.

And when you’re ready for the next step, check out the Digital Course Assistant Membership, where you’ll get access to custom AI tools built specifically for course creators to help you implement what you learn here on the podcast.

Hit follow so you don’t miss an episode—Season One drops soon!

What to do next:

✅ Hit Follow in your podcast app so you don’t miss Season One.
✅ Share this trailer with a course creator friend who needs practical support.
✅ ENTER TO WIN a full year of the Digital Course Assistant Membership ✨

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Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox.  If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦

Liam is opening his Subscription Box Experts Academy on March 12th, 2024. This is the perfect next step if you are looking for more advanced training & its a great complimentary course to Subscription Box Bootcamp.

✅ Liam's Subscription Box Experts: https://subscriptionbox.krtra.com/t/aWq6N25t4ha4

If you use our link, we'll send you the Subscription Box Bootcamp workbook for free to make sure you have your foundations covered. ($199 value) It's over 250 full-color pages filled with training, templates and inspiration for your sub box journey!

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📌 New here? Start at episode 1 and binge over 220 episodes!

🫶 In this bittersweet episode, we announce the sunset of the Subscription Box Basics podcast after an amazing 4.5 years. Reflecting on our journey, we discuss the seasons of change in both life and business, and encourage listeners to embrace pivots when necessary. 

🎉 Celebrate milestones the podcast has achieved, including over 220 episodes and 310,000 downloads! Although the podcast will no longer air weekly, the valuable content will remain available. We also hint at future projects and ways to stay connected.

💬 If we've impacted your subscription box journey, we'd love to hear from you! DM us anytime!

• Join the email list for future updates, offers and opportunities!
• Subscription Box Basics IG - DM us!
• Julie website
• Julie IG
• Renae IG

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In this episode of Subscription Box Basics, Julie welcomes professional photographer Becca Bond, who shares valuable tips and insights on how to capture stunning images using simple tools and techniques. Becca discusses her journey into subscription box photography and introduces her new course, Snap for Success, which aims to help entrepreneurs elevate their product visuals (and sell more boxes!) Listeners will learn about color cohesion, essential supplies, and why you can rely on your smartphone for high-quality photos.

Links mentioned:

• Subscription Box Photography
• Snap for Success course - Use code JULIE25 for 25% off your enrollment!

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📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE. 

Wondering what software you should use to run your subscription box business? Or maybe looking to switch as your business needs change? We got your answer in today's episode where Julie interview Stefan, founder of Subbly. 

Subbly is an all-in-one commerce platform allowing you to launch, run, and grow any subscription business model: sub boxes, subscribe & save, meal prep, replenishment, memberships and more! Hear what makes Subbly different than other popular software options and be sure to take advantage of their generous offers before 10/31/2024!

Starting from scratch? Get a free trial with this link.

You’re listening to an archived episode from my Subscription Box Basics days. While these tips are still gold for subscription box owners, things have evolved! I’m now helping course creators launch faster, market better, and stress less with my new show, the Digital Course Assistant Podcast. So if you have a course or may launch one in the future, stay subscribed for binge-worthy seasons full of practical, AI-powered strategies to grow your course business smarter and simpler.

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