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In this episode, we share the highlights of Sub Summit 2024. While everyone will have a different experience based on what sessions and events they go to, we thought you might want to hear a little behind the scenes of what we got into!
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In this episode, we had the honor of podcasting LIVE at Sub Summit 2024 in Dallas, TX. Yes, that means we had actual people in the audience while we chatted. SO fun! We decided to take a different approach with our topic, focusing on when things go wrong! As entrepreneurs, we must be resourceful, figure it out and have Plan B, C, and D ready to roll.
Listen in as our friend (and Subscription Box Bootcamp graduate) Katie Richardson from Year Cheer, tells her stories of bouncing back from the inevitable issues we face as subscription box entrepreneurs...things like product delays, product mistakes and packaging errors. Laugh with us and share our misery, but also learn how to right the ship!
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📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE.
While we are OOO at Sub Summit, you can enjoy the re-airing of this popular episode and take advantage of the free custom printed box offer! While you are listening, we're probably hanging out at the BoxUp booth, checking out their new custom packing tape (launching soon!)
You’re listening to an archived episode from my Subscription Box Basics days. While these tips are still gold for subscription box owners, things have evolved! I’m now helping course creators launch faster, market better, and stress less with my new show, the Digital Course Assistant Podcast. So if you have a course or may launch one in the future, stay subscribed for binge-worthy seasons full of practical, AI-powered strategies to grow your course business smarter and simpler.
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In this episode of Subscription Box Basics, host Julie Ball is joined by Jessica Principe, founder of All Girl Shave Club and the new owner of A Year of Boxes. They discuss the tremendous benefits of being listed on third-party review sites like A Year of Boxes, including increased visibility, SEO advantages, and access to a new audience. Jess shares her journey in the subscription box industry, the importance of having accountability partners, and tips for leveraging features in gift guides to boost sales. The episode also highlights the upcoming Subscription Box Awards and offers listeners a chance to get a free directory listing on A Year of Boxes.
00:00 Introduction
00:55 Jessica's Journey in the Subscription Box Industry
02:31 The Importance of Having a Box Bestie
06:22 What is 'A Year of Boxes'?
08:36 Benefits of Being Listed on Third-Party Review Sites
19:16 How to Get Involved with 'A Year of Boxes'
24:27 Conclusion and Final Thoughts
Resources mentioned:
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In this episode of Subscription Box Basics, Julie Ball discusses the essential elements that your subscription box website needs to convert visitors into customers. She emphasizes the importance of having a professional website and covers five key components: offering an incentive, clear call-to-action, professional photos, social proof, and ways to collect email addresses. Julie also suggests using accountability partners to get feedback on your website and offers resources for further learning. Tune in to ensure your website is optimized for maximum sales conversion.
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While many look forward to the fun adventures of summertime, it can present challenges for entrepreneurs. On this solo episode, Renae shares some of her own summer strategies as a busy mom of two and business owner.
Have your own work life balance strategies? Share them on Instagram and tag us @subscriptionboxbasics.
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Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands!
For those more interested in Ryze mushroom coffee, its loaded with adaptogenic mushrooms, delivering calmer energy, sharper focus, and immune support for a balanced body and clear mind. All with less than half the caffeine of normal coffee.
Get 10% off your first Ryze order
(affiliate link)
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Here's a long overdue update on what's new in both the personal and business life of Julie & Renae, two years after selling Sparkle Hustle Grow.
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A subscription for protein oatmeal that you drink...soft of. In today's episode, Julie & Renae chat about a new (to us) subscription called Oats Overnight. Think oatmeal is boring? Think again! OO has created a large raving fanbase, all interested in eating oatmeal. We can all take notes from this brand on how to create an experience with a product replenishment subscription.
Oats Overnight (referral link) - https://oatsovernight.com/r/VJG33NY
Julie's favorites - Green apple cinnamon, Mocha dream and Boston cream.
Subscription box pricing guide
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Julie sits down with Sub Summit co-founder Paul Chambers for a candid conversation about what to expect at this year's event. From the CUBE Awards to his most anticipated speakers and more, this laid-back chat between two friends is a great way to learn more about the event and hear about how you might be able to go for free. Julie tells her story of how she cold-called the guys at Sub Summit (as a newbie back in 2017) and now has been on stage 7 times! Enjoy this fun, laid-back episode.
https://subsummit.com
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From the publisher's feed
Ready to launch faster, market better, and stress less as a course creator? You’re in the right place.
Hosted by Julie Ball—marketing and tech strategist, business cheerleader, and…
Get ready for AI-powered shortcuts, marketing strategies that actually work, and behind-the-scenes tips to build a business that supports your life, not the other way around. Whether you’re mapping out your first course or scaling your signature offer, you’ll find the clarity and encouragement you need right here.
Hit follow, and let’s take your course business to the next level—one smart, simple step at a time.

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