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Join me on a stroll down memory lane with the remarkable Antoinette Abrahamson, the entrepreneurial spirit behind The Ring Boxes and The Belly Bundle. Antoinette's passion for celebrations sparked the inception of her companies, offering brides-to-be and expectant mothers beautifully curated, cost-effective gifts.
Our candid conversation takes us back to our early days, the trials of product sourcing, and the sheer delight of seeing our labors of love come to fruition. Listen in to her juicy story on a vendor gone bad and learn from her mistakes. As two entrepreneurs woven together by mutual support and growth, you'll love this conversation!
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Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode. You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers!
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Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence. You'll ditch the clutter, feel rejuvenated and ready to get back in the game.
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Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing.
If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not just discussing the ins and outs of Facebook ads; we're diving into the compelling world of customer acquisition, strategic ad placements, and the nuances that turn good campaigns into great ones - like why that candid iPhone photo might just be your ad's best friend.
Josh brings his years of expertise to the table, offering up a mix of foundational strategies (step-by-step) and advanced tactics that cater to the unique challenges of subscription box businesses, including understanding the pivotal role of lifetime customer value.
Links:
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In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestions, and the stories behind each snack. We're opening up about how these little boxes of joy connect us to far-off places, stirring up memories of almost-visits to Paris and ancestral ties to countries like Poland and Ukraine.
Now, let's switch gears and talk savings and exclusive perks—but not the boring kind. We dissect the clever lure of Cinemark Movie Club's membership benefits and how accumulating credits can feel like finding hidden treasure. We'll also give you the scoop on the ingenious marketing strategies that companies like Cinemark employ, such as a savings calculator that makes potential benefits feel tailor-made for you. So, tune in, get inspired to level up your own customer experience!
https://www.universalyums.com
https://www.cinemark.com/movieclub
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📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE.
Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. Get ready to hoist the Jolly Roger and let's set sail on the subscription box shipping adventure you never knew you needed! Too much pirate talk? 🤣 We couldn't help ourselves!
Resources mentioned:
You’re listening to an archived episode from my Subscription Box Basics days. While these tips are still gold for subscription box owners, things have evolved! I’m now helping course creators launch faster, market better, and stress less with my new show, the Digital Course Assistant Podcast. So if you have a course or may launch one in the future, stay subscribed for binge-worthy seasons full of practical, AI-powered strategies to grow your course business smarter and simpler.
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📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE.
Ever dreamt of launching your own subscription box business but found your wallet less than cooperative? Fear not, as Julie Ball spills the beans on 10 ways to fund your subscription box business. Ready to get a little scrappy to chase those dreams? Let's go!
I see you checking out the list below...don't stop there! Listen to the whole episode for tips and stories to encourage you!
You’re listening to an archived episode from my Subscription Box Basics days. While these tips are still gold for subscription box owners, things have evolved! I’m now helping course creators launch faster, market better, and stress less with my new show, the Digital Course Assistant Podcast. So if you have a course or may launch one in the future, stay subscribed for binge-worthy seasons full of practical, AI-powered strategies to grow your course business smarter and simpler.
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In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there!
- When: June 17 - 19, 2024
- Where: Dallas, TX
- Pitch Competition $10k prize package, Applications close March 5, 2024
- Cube Awards nominations close March 26, 2024
Links mentioned:
- SubSummit.com
- SubSummit.com/pitch
- SubSummit.com/cube-awards
- SubSummit.com/hosted-merchant-meetings-program
- SubSummit.com/venue (discounted room block)
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Renae is rolling solo today with a focus on social media. While this episode is geared towards the newbies, it's loaded with great reminders for even seasoned sub box entrepreneurs! Grab a pen and paper for your notes and let's get crackin' on optimizing your subscription box's social media strategy!
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Meet Allison and Cat, the dynamic duo from the Ultimate Product Party, the GO-TO EVENT for product based businesses ready to sell, scale, and level up. The event is May 7-9, 2024 in southern California.
Through the buzz and energy of in-person connections, they invite you on the path to business growth and visibility, all set against the picturesque backdrop of Rancho Las Lomas in Orange County.
They spill the tea on what to expect at this year's event - speakers, foundational workshops, networking & relationship-building. Learn about the the brand new "London Creates Things" UPP scholarship opportunity and how to get involved.
We particularly love how Allison & Cat share behind-the-scenes of what it's like to put on a successful event like this!
Get the details at https://ultimateproductparty.com and save $25 with code UPPJULIE.
Apply for the scholarship here.
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From the publisher's feed
Ready to launch faster, market better, and stress less as a course creator? You’re in the right place.
Hosted by Julie Ball—marketing and tech strategist, business cheerleader, and…
Get ready for AI-powered shortcuts, marketing strategies that actually work, and behind-the-scenes tips to build a business that supports your life, not the other way around. Whether you’re mapping out your first course or scaling your signature offer, you’ll find the clarity and encouragement you need right here.
Hit follow, and let’s take your course business to the next level—one smart, simple step at a time.

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