Behind the Screens

Ryan joins Matthew live from the deck of a cruise ship headed for the Bahamas to discuss the box office for Smile and Bros, as well as the significance and impact of Bros as an LGBTQ+ romcom with an LGBTQ+ principle cast, what it means for the community, and how movie marketers could widen the film’s appeal with its high critic and audience ratings.

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This week Matthew and Ryan are joined by special guest Janelle Conti, a Movio Account Manager and they deep dive into the hyped-up new release Don't Worry Darling and some marketing campaign tips, along with the re-release of Avatar. They're also joined by Melissa Boudreau, EVP, and Chief Marketing Officer at Film Frog in the lead-up to 2022 National Cinema Week, where they cover what they learned from last year's event and we get a peek at this year's themes and releases!

Box Office: 0:52

Brock Bagby and Bobbie Bagby Ford of B&B Theatres join Ryan and Matthew for an excellent discussion of B&B Theatres’s growth, family-oriented business, and new areas of innovation. With several films moving, we cover both the shifts in the slate and the box office and audience for The Woman King, Ticket to Paradise, and more.

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Matthew, Simon, and Ryan cover the results and audience breakdown of Bollywood production Brahmastra Part One: Shiva, and Barbarian. We’re also joined by new CEO of Flix Brewhouse Chance Robertson, and we explore how they offer an exceptional customer experience, from making sure the beer is cold through to meeting Brewster the robot.

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Matthew, Simon, and Ryan cover the results and audience breakdown of National Cinema Day, talk Jaws and re-release success, and are joined by Simon Brew to talk about what cinemas can do to make themselves magical again.

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Between hold-overs and re-releases, we cover the wide variety of titles making up the Box Office results at the end of August. Ryan provides us with insights into the audience for The Invitation, as well his thoughts as a Movio marketer on how to make the most of re-releases.

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We break down the box office and audiences for the new anime film Dragon Ball Super: Superhero, before Brain Pritechett, Vice President and Managing Director Australasia at Paramount Pictures, joins us to talk about the mega-hit Top Gun: Maverick, and Paramount’s approach to distribution and marketing in Australasia.

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Valmir Fernandes, President of Cinemark International joins us to talk about the unique elements of the LATAM movie markets; how the pandemic has affected them, its history of innovations the US market has followed, and the importance of local content. As the slate for the next few weeks slow down, Ryan, Simon, and Matthew break down the box office holdovers, Fall, and Bodies Bodies Bodies.

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Simon, Matthew, and Ryan hop aboard Bullet Train for a look at the action-packed debut weekend box office and audience for the film. Later, Matthew is joined by Cameron Mitchell, the new Executive Director of the National Association of Cinema Owners (NACO) to talk about his experiences in the industry in the Middle East and now Australia.

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Matthew returns this week for the DC League of Super-Pets. We bring you the box office numbers and the audience analysis for the animated title, and welcome our guest Rob Novak, Senior VP of Food & Beverage at Marcus Theatres, and incoming President for the National Association of Concessionaires, here to talk to us about all manner of trends and learnings from dine-in and concessions.

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