This week we cover the weekend just been, and explore F9’s domestic opening weekend. We also sit down with Caitlin Klein, one of Movio’s Senior Account Managers, to get some tips and tricks on how to maximise your marketing spend and box office returns for F9.

Topics & Times:

Learn more about Omni Channel Marketing here: https://movio.co/blog/all-versus-the-many-an-omnichannel-update-for-movie-marketers/

In our first episode we cover the weekend just been, taking a look in particular at the results and audiences for Hitman’s Wife’s Bodyguard and In the Heights. We also sit down with Dr William Caceido, Movio’s Senior Data Scientist, to explore recent research he’s done into the type of moviegoers most likely to return to cinemas first as theatres re-open after the pandemic. 

Topics & Times:

Learn more about Dr Caceido’s research here: https://movio.co/blog/identifying-returning-moviegoers-with-machine-learning/

Welcome to Behind the Screens, a new podcast showcasing our unique industry insights, experience, and thought-leadership, as we explore the people behind the box office.

Each episode will be co-hosted by industry experts and lovers of all-things-cinema - Matthew Liebmann and Simon Burton. They will begin by discussing the weekend that’s just been and continue into an interview segment with Vista Groups’ studio or exhibition partners, data scientists, colleagues and more. 

We'll see you soon!