Behind the Screens

We have an Australian double-feature this week with two highly-experienced guests from the Australian film industry: Sue Maslin and Gino Munari. They discuss The Australian Feature Film Summit, and how The Australian film industry can work together across the full range of production, distribution, and exhibition to create greater success for Australian titles and everyone involved. Matthew and Simons cover Doctor Strange’s holdover and audience evolution since its release.

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Matthew and Simon take us through a brief but close look at Doctor Strange in the Multiverse of Madness, covering the movie's box office results, impressive comparisons to other Marvel Cinematic Universe titles, and the audience makeup that comprised its opening weekend. With both hosts still on the road, it's short and sweet this week, with an exciting interview lined up for next week's episode.

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Vista Cinema CEO Leon Newnham and Movio CCO Sarah Lewthwaite join Matthew and Simon again for a round table discussion of their experiences at CinemaCon, with everything from the incredible slate lineup to impressions of Top Gun: Maverick.

We also break down the audience that comprises everyone seeing Everything, Everywhere, All At Once, and take a look ahead at pre-sales for fellow multiverse movie, Doctor Strange in the Multiverse of Madness.

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Matthew and Simon join us from the same location this week, talking direct from CinemaCon 2022 in Las Vegas! They give us their impressions from the event so far, and break down the big releases and audiences for the week with The Bad Guys and The Unbearable Weight of Massive Talent.

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In the second part of our interview with Sam Clements of Picturehouse we discuss Picturehouse's unique staff-driven take on film programming, and their distribution. Matthew and Simon analyse the audience for Fantastic Beasts: the Secrets of Dumbledore, as well as the usual box office results for the weekend, and a look ahead at the pre-sales audience for Doctor Strange and the Multiverse of Madness.

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Sam Clements, Head of Marketing & Membership at Picturehouse, joins us for part 1 of a 2-part interview, today examining how Picturehouse has created its cinema communities through the unique application of local-driven membership designs. Matthew and Simon bring us all the numbers and audience analysis for Sonic the Hedgehog 2, Fantastic Beasts: the Secrets of Dumbledore, and Michael’s Bay’s explosive Ambulance.

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It's a Movio all-stars episode this week with Ryan filling in for Simon, and Christine Rizzolo joins us for a new monthly segment, where she and Matthew examine the audiences for films of the previous month. This time, we're examining a bit more than March, and taking a look at the first quarter of 2022, as well as covering the box office for Morbius, Sonic the Hedgehog 2's early release, and Everything, Everywhere, All At Once.

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Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office.

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After a week largely of holdovers in the box office, we’re joined by the incredible Shelli Taylor in an interview where she takes us through how Alamo Drafthouse navigated the devastating impact of the pandemic, and the unique Alamo experience that has defined them for years. As always, we bring box office analysis for this week’s biggest films, and Matthew and Ryan examine the anime-fan audience of new release, Jujutsu Kaisen 0.

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We examine the holdover audiences for The Batman, and dive into the incredible performance of alternate content in cinema with BTS’s single-screening live concert. Then Christine Rizzolo joins us once again to talk about some of her incredible analysis and advice on how exhibitors can bring moviegoers back to the cinema with the pulling power of Oscar-nominated films.

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Oscars® Night: Turning Nominations Into Box Office: https://movio.co/blog/oscars-r-night-turning-nominations-into-box-office/