Behind the Screens

As The Batman sweeps the box office in its opening weekend, we take a look at the audiences, numbers, and are joined by Sharon Strickland, CEO of Dendy Icon Group to talk all about her experiences and what makes Dendy Icon unique

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After a quiet week at the box office, we’re joined by two special guests, Francisco Schlotterbeck, CEO of Maya Cinemas, and Andrew Brooks, Executive Director of Sales and Marketing at Santikos Entertainment, for a deep dive discussion into how their businesses work, and what makes them unique.

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Ryan Provencher joins Matthew again as we chart the audience and box office results for Uncharted as Tom Holland dominates the screens around the world. Our guest, Mohit Bhargava, Chief Marketing Officer of TGV Cinemas, talks us through the unique makeup and challenges of the multicultural audiences in the Malaysian cinema landscape.

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This week we welcome Damian Kernahan, Founder and CEO of Proto Partners, to talk about his experiences and views on the state of the guest journey in cinema; where it excels, where it falls short, and where it can make changes to improve. Matthew and Simon tackle the post-superbowl numbers with Death on the Nile, Blacklight, and Uncharted's international release, and examine the audiences behind those figures.

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The Nine Steps of Business Growth: https://www.protopartners.com.au/resources/form/9-step-business-growth-map-detail.html

This week we take a look at who returned to the cinema for a laugh with Jackass Forever, and then we dive headfirst into the importance of Moviegoer data with our own Christine Rizzolo, Senior Account Manager - Media & Operations.

How audience targeting has adapted, who’s returning to cinema and at what frequency, along with how to use your moviegoer data to target an audience for a film that has felt comfortable returning to cinemas post-shutdown. (Now essential!)

Box Office Recap: 0:30

Interview with Christine Rizzolo: 6:25

Next Week: 18:30

While this week may have been light on new releases, we're not light on new things to talk about. Grainne Clarke, Managing Director of the Event Cinema Association joins us to talk about the evolution of Event Cinema, from new risers of K-pop and 4DX, to how event cinema is marketed, planned, and received by audiences around the world.

Box Office Recap - 0:15

Matthew and Simon take a look at how the streaming landscape has developed following Netflix announcing their results. We look at Spider-Man’s latest milestones, the audience behind the Scream opening weekend compared to this past weekend, and new release Redeeming Love.

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Behind the Screens is back in 2022 with our second season. Starting the year off, we take a look at the people behind the box office for the Martin Luther King Jr Weekend, with the debut for Scream (2022), and the continued success of Spider-Man: No Way Home.

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We have a double-feature episode to finish the first season of Behind the Screens! With Spider-Man swinging into cinemas with incredible success, Matthew and Simon as always bring you the numbers and audience analysis for the mega-hit, then we’re joined by Benjamin Zeccola to talk about the history of Palace Cinemas, exactly what an ‘epic pour’ means, and what makes them unique. Finally, to finish off the year, Matthew and Simon are joined by Sarah Lewthwaite once again for a round table reflection on 2021 and a look ahead at 2022.

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In a bittersweet interview this week, Matthew and Simon have a conversation with William Palmer, Co-Founder and CEO of Movio, as he leaves the company this week, reflecting back on the history of Movio’s business, the growth of the industry around it, and where the future may take Movio and Will himself. Box office numbers and audience analysis for the new release West Side Story, and holdovers in the market this past weekend.

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