Behind the Spotlight

In this episode, Beth chats with Amanda Berlin. Amanda is a former corporate publicity strategist who now uses her powers for good! She helps business owners write their web copy, tell their story, and spread their message in the media. After more than a decade in the New York City PR world, she now helps entrepreneurs step into their presence and create a story that inspires others. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic story-telling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert.

Beth and Amanda discuss:

• Growing up and feeling like you don't always fit in
• Investing into business and trusting the energetics of money
• Creating a story that connects with an audience
• Finding your people (and not giving up until you do)
• The importance of support systems in entrepreneurship
• Working in PR
• How Amanda guides her clients to getting visible
• And more

Connect with Amanda:

www.amandaberlin.com

pitch.school

https://www.facebook.com/amandaberlincoaching/

https://twitter.com/amandaberlin

https://www.instagram.com/amandagailberlin/

Beth goes behind the spotlight to get to know Brittney Palmer. Brittney is an American ring girl, model and artist, and is known for her work as an Octagon girl for the UFC as well as her vibrant portraits, dynamic abstract paintings and artistic collaborations with Reebok, Bird Scooters and W Hotels.

Brittney and Beth chat about:

• The trauma that led Brittney to art and painting
• Authenticity, Ego, and Fear
• Letting go of comparing ourselves
• How Brittney got involved with UFC and became a ring girl
• Using rituals to make the most of every single day

Brittney is dedicated to empowering women, supporting women and breaking down the stigma around the pressure of having the "perfect image."

Connect with Brittney:

www.BrittneyPalmer.com

https://www.instagram.com/brittneypalmer/

Beth is joined by business and email coach Hilary Krueger. Hillary is a Minnesota mom of four obsessed with all things communication and people. From coaching her favorite people on business, to teaching others how to write love letters to THEIR favorite people (also known as email marketing). Growing two businesses from the ground up in the shadows of her husband, and now launching her own business a short 7 months ago she has seen massive growth in a short period of time with a messy action + show up attitude.

Beth and Hilary discuss:

• How Hilary got her start and found her groove in the entrepreneurial space
• Why engagement is often the missing link to growth in business
• How Hilary helps clients solidify their messaging
• Sleeper Launching
• Why she doesn't do target market research
• Where her confidence comes from
• Her upcoming 30 day crash course on understanding your ideal client, setting up content and marketing pillars, and planning a successful launch

Hilary helps her clients make money simply by being themselves. By diving into finding your voice, and words and a no fluff coaching approach to be 100% expressive on your personality so you can just show up-- and sell out all your offers. She is also a packer fan for life.

Connect with Hilary:

https://hilarykrueger.com/

https://www.instagram.com/hilarykrueger/

[email protected]

Beth is joined by America's Life Coach, Stephen Lovegrove. From working with billionaires, Hollywood stars, and hundreds of international clients, Stephen Lovegrove continues to be the fastest growing name in the personal development arena. Before becoming a multi-awarded life coach Stephen started out in ministry school and was training to become a pastor. During this process, he met a life coach in New York City—the first one he'd ever met—and then realized it was helping him move forward faster and further than his other efforts to heal. That experience also gave him the idea that maybe this is something he had potential to do too, as he always wanted to do healing work in the world. Eventually, this newfound career became his outlet for empowering people and helping them make their dreams come true.

Stephen & Beth discuss:

• How he helps people get what they want from the inside out
• How he began his life-coaching journey
• Why you can only take clients as deep as you've gone yourself as a coach
• Education & experience when it comes to coaching
• Messy massive action
• How self-commitment can catapult you forward in your goals
• Gaining local and national notoriety
• Why ALL parts of you matter (including the things that make you angry, frustrated, etc.)
• Unconditional love
• Your energy in relation to your success

Today, Stephen is an exclusive coach for a network of billionaires and celebrities, leads a done-for-you spiritual support service for the elite, and has co-founded a spiritual community nonprofit in Nashville called Imaginarium. He is the author of an international bestseller and the host of his own show, "Change the World". Aside from personally working with leaders, entrepreneurs, and celebrities, Stephen also supports various campaigns and charities for human rights, hurricane relief, youth empowerment, criminal justice reform, clean water, and spiritual work.

How to Find Yourself, Love Yourself, & Be Yourself: The Secret Instruction Manual for Being Human by Stephen Lovegrove

Connect with Stephen:

http://www.stephenlovegrove.us/

https://www.instagram.com/drlovegrove/

https://twitter.com/drlovegrove

https://www.facebook.com/drlovegrove/

Beth goes behind the spotlight with author, editor, on-air personality, lifestyle and health expert and influencer, a home-hack master and certified trainer, Meaghan B Murphy. Meaghan was recently named Content Director of Woman's Day (the #1 selling magazine on newsstands), charged with energizing the brand across print and digital. This follows a 6-year stint as executive editor at Good Housekeeping, where Meaghan helped dust off and reimagine the 130-year-old megabrand with a soup-to-nuts redesign that took a more modern, fun and can-do approach to domesticity, boosting the magazine's cool factor and its readership in the coveted 18-to-34 category without losing its core, older audience.

Meaghan shares:

• How she retrained her thoughts and changed her negative bias
• How writing a an article on happiness for Cosmopolitan changed her life
• Her 'Stay in the Day' mantra
• Surviving severe eating disorders and how she made her mess her message
• The catalyst for writing her book, Your Fully Charged Life
• Finding the yay in every day

Along with guiding Woman's Day creative vision, which reaches 18 million readers each month, Meaghan also develops strategic partnerships across all platforms, conceives of new ways to generate revenue and promotes WD in the media as a regular guest expert on "Live with Kelly & Ryan," "Today," "GMA", "The Dr. Oz Show," and many more.

Your Fully Charged Life by Meaghan B. Murphy

Connect with Meaghan:

https://meaghanbmurphy.com/

https://www.instagram.com/meaghanbmurphy/

Pre-Order Your Fully Charged Life by Meaghan B. Murphy

To kick off a new year Beth gets on the mic solo to share some of her own personal story and experiences as well as what you can look forward to hearing in the upcoming year!

In this episode Beth shares:

• How she got her start as an entrepreneur
• How her bat mitzvah played a role in shaping her parents business
• Landing an internship with Jay Leno
• What you can expect to hear on the podcast in 2021

If there's someone you'd like to go behind the spotlight with and find out how they got their start, come share with me on Instagram!

Beth meets Mallika Malhotra of MikiFoto + Co behind the spotlight. Mallika is an award-winning brand builder, professional photographer, master connector and author of The Brand Photography Playbook. Her passionate energy, strategic mind and creative spirit makes her a magnetic force in the female entrepreneurial community. Her friends and clients call her the brand energizer!

Mallika and Beth discuss:

• How her husbands career really shaped her own
• Skills learned through moving across the country several times
• Putting your career on the back burner and shifting priorities
• Mallika's entrepreneurial journey before
• How networking has played a pivotal role in her photography career
• Niching down and getting strategic to differentiate herself
• Mallika's Brand Visibility Booster

Mallika is on a mission to help women in business master their message, become the face of their business and build their brand empires. When she is not brainstorming, she is hanging with her hubby and three sons in their Maine home, sipping coffee or a glass of Cabernet, and dreaming about their next global adventure.

Connect with Mallika:

https://www.mikifoto.com/

https://www.instagram.com/mikifotoco/

https://mikifoto.podia.com/

Beth goes behind the spotlight with Lauren Mundell to get the scoop on CBD. In the summer of 2018, Lauren realized that cannabis was, in fact, a wellness supplement and started secretly learning to use it for a year and was beginning to see how much potential the plant held as a partner in working toward holistic wellbeing. She decided to quit her agency job as a PR executive and began a new mission helping people learn how to use cannabis intentionally for their well-being through editorial content, sponsored content, and cannabis influencer relations and experiences.

Lauren shares:

• Her personal story with weed as an 18 year old and why she started using CBD in her more recent life
• The app she created, Hi-Curious
• Influence in the CBD space
• How she pivoted her business with COVID and how it worked even better than she planned
• Removing the negative stigma surrounding CBD
• The wonderful connections she's been able to make by being vulnerable and sharing her CBD story (and how she encourages others to do the same)

The Hi-Curious app helps new and existing cannabis users find people "like them" who use cannabis as a part of a happy, well, successful, fun, amazing, joyful, productive, badass, kickass life. Hi-Curious' sister company, Human Nature PR, offers cannabis brands strategic counsel, top-tier media coverage, content creation, events, social media strategy and management and more.

Connect with Lauren:

https://www.hi-curious.com/

https://hi-curious.myshopify.com/

https://www.linkedin.com/in/lauren-mundell-a055223/

Beth chats with Kelly Carroll Burgin of K. Carroll Accessories, a woman-owned and operated small business, which launched in 2002 as Boutique To U Handbags (BTU). The company started when Kelly was downsized from her corporate job and used the opportunity to do something she had a passion for and to live a more balanced life.

BTU started as a traveling boutique focused on trunk show fundraisers, bringing "the boutique to you." But the company has evolved into so much more. With an expanded product line, an e-commerce site and a wholesale business that spans all 50 states, Kelly changed the business name in 2016 to better reflect the growing business.

Kelly and Beth discuss:

• What it's like having a product featured on Oprah's Favorite Things
• Transitioning from working with a business partner to working on her own
• The importance of reinventing yourself/business over and over again
• Why mistakes are both okay and necessary
• Where her entrepreneurial spirit comes from
• Advice for those that want to start their own business
• When to increase investment in your business

K.Carroll Accessories is a certified, women-owned and operated business, which started out in Kelly's garage in 2002. Today, they operate out of a 6,500 square foot warehouse, in Auburn Hills, Michigan, working with 100 of the best wholesale gift reps across the United States and Canada, and showing lines in 6 different showrooms. The company is committed to offering quality, hand sewn products, with outstanding service.

Connect with Kelly:

https://k-carroll.com/

https://www.linkedin.com/in/kelly-carroll-burgin-688875b1

https://www.facebook.com/kcarrollaccessories/

Beth chats with transformation coach for purpose-driven entrepreneurs and entertainers, Tristan Gutner. Tristan helps entrepreneurs who are stuck and want more to take control of their business and life. He created the Quantum Leap Method which is designed to help his clients rapidly transform any aspect of their life or business from the inside out.

Tristan and Beth discuss:

• Tristan's faith in the Universe and how
• How he's learned to value his self-worth over time
• Resistance and the biggest thing Tristan sees his clients resist
• When people typically hire Tristan as a coach in their personal journey
• His personal journey and transitioning from musician to high end luxury house painter to coach
• Self-awareness & visualization practices
• Simple tools for becoming the highest version of ourselves
• And more

Tristan is committed to helping today's leaders take control of the results in their businesses and lives. He has helped thousands of people from all over the world through his TV show and podcast, The LIFT With Tristan Gutner, and is frequently featured in the media including CNN, NBC, ABC, SUCCESS Magazine, Thrive Global, and Goalcast.