Today we’re talking with Kate Nowlan, co-founder of women's athletic apparel company Graced By Grit. Kate always had the traits of an entrepreneur, always finding ways to improve things, always with a side hustle, but she didn’t consider herself an entrepreneur until she started Grace By Grit. She goes over how the company came about, how they met the acquiring company, and how the acquisition happened. She also shares the realities of starting an e-commerce company, building a brand, and the importance of a brand. Listen in to hear how she is encouraging and helping other women to get involved in business and entrepreneurship.

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The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/