Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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In this episode of The Exit, entrepreneur Rob Basso shares how he built Advantage Payroll Services into a $25M business and exited on his own terms. His journey started humbly, wrapping resumes in deli sandwiches, and ended with a strategic sale to a public company.

Rob planned his exit from day one, focusing on clean financials, employee retention, and leveraging his personal brand to win trust. He urges founders to be visible, not just their company, and to run a business that’s always “sale-ready.”

When it came time to sell, he passed on higher PE offers with earn-outs in favor of a lower upfront deal because he was emotionally done and ready to move on. The decision? One of the best he’s ever made.

Post-sale, Rob struggled with identity loss but rebounded by helping others build personal brands and make better business decisions. His final lesson? Be authentic. Trying to be someone you’re not, whether with staff or clients, can backfire.

Rob’s story is a reminder that successful exits aren’t just financial: they’re personal. And planning ahead, staying true to yourself, and choosing the right buyer can make all the difference.

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Rob Basso is a recognized business coach, entrepreneur & speaker. He is a published author, professional speaker and sought-after media personality. He has operated and sold many businesses in the past two decades including Associated Human Capital Management and Advantage Payroll Services. The most recent two companies were sold to public companies at industry high valuations. Known as The Everyday Entrepreneur, the media frequently calls upon Rob for his insights, opinions and expertise. In 2022 he was a judge for the American Business Awards (division of the Stevie Awards), panelist for the Middle Market Alliance, mentor for the Next Gen Summit and numerous other speaking engagements.

Rob Basso on LinkedIn: https://www.linkedin.com/in/robbasso/

Website: https://www.robbasso.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

--

In this episode of The Exit, serial entrepreneur and investor Bubba Page opens up about his journey from building a bootstrapped B2B sales company (Launch Leads) to launching Influence.VC, a venture fund focused on consumer tech and creator-led startups.

Bubba shares how his first successful exit funded his lifestyle and family, while his venture-backed failure taught him invaluable lessons about ego, resilience, and emotional health. He emphasizes the often-overlooked value of lifestyle businesses, those that generate strong cash flow without external funding, and challenges the myth that venture capital is the only path to success.

The conversation dives into the power of the creator economy, and how partnering with influencers can accelerate brand growth with lower customer acquisition costs. Bubba also reflects on selling his business just days before the 2020 COVID shutdown.

Listen to the episode for real-world insights for founders questioning when to sell, whether to raise capital, or how to build a profitable business without burning out.

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Bubba Page is a single dad to 8 incredible kids—four boys, four girls—a devout Christian, and a serial entrepreneur who’s built and sold multiple companies, including a three-time Inc5000 standout, LaunchLeads.com, which he sold in 2020. Now, he’s pioneering Influence.vc, a venture capital syndicate on AngelList, where his social media influencer expertise invests and turbocharges startups. He is also a sought-after advisor in fundraising, B2B sales, influencer marketing strategy, and angel investing, a frequent podcast guest, and soon-to-be author of Fatherhood & Entrepreneurship, blending business and Christian principles for family life. Named one of 2024’s 'Coolest Entrepreneurs' by UVBizQ Magazine, he has also written for Inc Magazine.

Bubba Page on LinkedIn: https://www.linkedin.com/in/bubbapage/

Websites: https://influence.vc/

- https://thebusinessbootcamp.com/

Instagram: https://www.instagram.com/bubbapage/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

--

In this episode, Kerri Glover, M&A Advisor at Sagewood and the former founder of one of Colorado’s largest wedding planning firms. Kerri reveals how she went from bootstrapping a solo wedding planning side hustle to building a 20-person team, operating globally, and eventually selling her service-based business for a 7-figure exit.

She shares the behind-the-scenes of preparing for a successful sale, covering everything from SOPs and financial clean-up to branding decisions and letting go of founder dependence. Kerri also offers her perspective on the biggest mistakes sellers make, how real estate impacts deal timelines, and what buyers really want in today’s market.

Whether you’re building a service business or planning your next move, this conversation is packed with timeless advice on how to turn your business into a valuable, transferable asset.

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With over two decades of experience in the wedding industry, Kerri Glover's journey is a testament to passion, innovation, and entrepreneurial spirit. Her expertise, honed through planning over 1,500 weddings globally and contributing to the creation or redevelopment of 25 venues, is matched only by her insatiable thirst for knowledge. With an MBA from Regis University and a Juris Doctorate from Albany Law School, Kerri brings a unique blend of creative vision and business acumen to every project she undertakes. In 2016, Kerri sold her firm, the largest wedding planning company in Colorado, with Sagewood Advisors, where she is now an M&A Advisor helping others do the same.

Kerri Glover on LinkedIn: https://www.linkedin.com/in/kerrilglover/

Websites: https://gosagewood.com/

- https://www.weddingvenuebroker.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

--

In this episode of The Exit: Linda Hamilton, a Certified Exit Planning Advisor and longtime CPA, shares practical strategies for business owners preparing for a future exit, emphasizing the importance of readiness, clean financials, and documented systems.

Key Takeaways:

Exit Planning is About Optionality, Not Just Selling

Many business owners avoid thinking about exits too early, but Linda argues that preparing early builds resilience and optionality, not just a path to sell.

The Cost of Not Preparing

Citing a 30% valuation gap between male and female founders, Linda underscores how lack of preparation—especially around clean books, contracts, and succession—can significantly impact sale outcomes.

Readiness vs. Attractiveness

Linda encourages using assessments to evaluate both how attractive your business is to a buyer and how ready you are to exit. She shares a story of a founder nearly derailing a deal by not securing key employee agreements.

Key Indicators of Exit-Readiness - Critical elements include:

Clean, audited financials

Signed client/vendor contracts

Repeatable and documented systems

Cash flow visibility and control over AR/AP

Transferability & Systemology

As a certified systemologist, Linda highlights the importance of mapping your customer journey and operational systems to ensure the business can run without you—critical for buyer confidence and deal value.

Building a Support Team

Successful exits rely on coordinated advisors: CPAs, attorneys, brokers, and wealth advisors. A SIPA-certified exit planner often acts as the “quarterback” to align everyone's efforts with the owner’s goals.

Timing & Purpose

Timing an exit is personal. Many owners regret selling too soon because they lack a post-exit purpose. Linda encourages planning for life after the sale as part of the overall exit strategy.

Empowering Female Founders

Linda advocates for financial fluency and readiness assessments to help women negotiate from a position of strength. Confidence comes from awareness—knowing your numbers, your risks, and your value.

Final Advice: Linda wishes she had done her own business readiness assessments earlier in her career, highlighting how early preparation can influence smarter long-term decisions.

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Linda Hamilton is a CPA and CEPA, (Certified Exit Planning Advisor) who is passionate about helping women business owners achieve financial fluency to grow, profit & scale. Linda founded Grow Profit Scale™, a coaching and mastermind program designed to empower women entrepreneurs with financial fluency, profit amplification, and scalable business strategies. In addition to Grow Profit Scale, Linda is also the founder of Linda A. Hamilton CPA LLC, where Linda and her team provide accounting, tax, and strategic financial planning services. With over 35 years as a CPA, CGMA, CEPA, and SYSTEMologist®, she has helped countless business owners develop strong financial systems, improve profitability, and plan for successful exits.

Linda on LinkedIn: https://www.linkedin.com/in/lindahamiltoncpa/

Websites: https://www.growprofitscale.com/

- https://www.lahcpas.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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In this episode of The Exit: Host Steve McGarry sits down with Jonathan Bennett, advisor at Clearly Then and former founder of a successful B Corp consulting firm, to unpack the emotional journey of exiting a business—something rarely discussed, but profoundly impactful.

Jonathan shares his own story of selling his company through a gradual management buyout, and how the decision started with a casual walk in Dublin and a question from his wife. The episode dives into the often-overlooked inner challenges that founders face—identity loss, grief, and the fear of letting go. “The easy part is the legal and financial stuff,” Jonathan says. “The hard part is emotional.”

You’’ll learn:

Why selling at your peak (not in burnout) is critical

How to choose the right successor without hanging on too long

Why empty promises during a handover can backfire

What life after an exit looks like—and how to fill the void with purpose

Smart negotiation tips, including how to uncover the real motivations of a buyer

Whether you're planning to exit soon or just building for the long game, Jonathan’s mix of practical wisdom and emotional intelligence will give you a fresh perspective on what it really means to walk away from something you built.

"Don't wait until you're depleted to sell—get off the stage while the crowd is still clapping." – Jonathan Bennett

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Jonathan Bennett is an advisor and executive coach for purpose-driven leaders who need help solving their organization’s toughest obstacles. With experience in urban, rural, remote, and First Nations communities, Jonathan’s expertise is in social purpose business strategy, governance, branding, change, and communications. His coaching draws on 25 years of creativity and leadership success as a CEO, board member, and founder, and he is known for his deep-listening and his breakthrough solutions that create insights and new strategies.

Jonathan on LinkedIn: https://www.linkedin.com/in/bennettjonathan/

Link to Private Podcast: https://clearlythen.com/listen

Website: https://clearlythen.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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In this episode of The Exit: Steve McGarry sits down with Christy Brown, CEO of Dr. Noze Best, to unpack her remarkable journey from engineer to multi-exit entrepreneur. Raised in a family of gritty builders and innovators, Christy shares how early exposure to a family-run real estate business inspired her transition from corporate consulting to launching her first eCommerce-focused agency in the early 2000s.

Key topics discussed:

The Power of Accelerators: Christy breaks down how accelerators build founder confidence, drive growth, and connect entrepreneurs with critical networks.

Empowering Women Entrepreneurs: She details her role in leading a women-focused accelerator that graduated 260+ founders, contributing over $2.5B in economic impact.

Exit Strategy Insights: Christy shares candid lessons from her exits—including a public company earn-out—and the emotional and cultural shifts that follow a sale.

Misconceptions about Exits & Venture Funding: From unrealistic timelines to overestimated payoffs, Christy demystifies what exits actually look like behind the headlines.

Personal Advice: From reverse-engineering your life around your business to negotiating with clarity, Christy offers practical guidance for both aspiring and seasoned founders.

Final takeaway: “Scaling is a strategy. Exiting is personal.” – a reminder that success is defined not just by valuation, but by the life you build alongside your business.

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Christy Brown is a proven leader with twenty years of leadership in entrepreneurship, customer development, and strategic innovation and solutions. Christy is a known resource for innovating traditional business models and scaling emerging businesses from inception to exit. She is a solution-oriented leader with expertise in technology, financial, and operational areas of growth stage businesses. Christy brings a heavy-duty management acumen with a focus on culture, diversity of thought, and design thinking. Her experience drives improvements and scale in organizations, fostering a culture of transformational change.

Christy Brown on LinkedIn: https://www.linkedin.com/in/christy-brown-a54aa0/

Website: https://drnozebest.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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In this episode of The Exit: entrepreneur Anne Mahlum shares her incredible journey from founding a nonprofit running club for homeless men to building Solidcore, one of the fastest-growing fitness studio chains in the U.S.

After scaling to 100 studios and weathering the chaos of COVID, Anne exited the business on her own terms with a $100M payday—negotiating not only her valuation but her taxes and an additional $10M kicker.

She reveals how she planned her exit from day one, built bench strength to replace herself, and why founders shouldn’t be afraid to ask for more. Anne also dives into the dangers of taking on preferred equity, the power of clear end goals, and the importance of sharing wealth with the team that helped build it. Her parting advice? Think big, stay bold, and trust yourself—because no one else will see your vision the way you do.

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Anne Mahlum is a founder, entrepreneur, CEO, philanthropist, motivational speaker and athlete whose mission is to help as many people as possible live their most optimized lives. Anne's entrepreneurial ventures have resulted in a personal net worth of over $100M and an impact on hundreds of thousands of lives. She is the Founder and former Executive Chairwoman of [solidcore], a fast-growing boutique fitness company with over 100 locations in the U.S. Anne sold her shares of [solidcore] in April 2023 for an undisclosed amount and shared millions with her employees who she valued for staying by her side. A lifelong visionary, Anne is also the founder of Back on My Feet, a national non-profit organization that uses running as a vehicle to help those experiencing homelessness change the way they see themselves and become empowered to change their lives.

Anne Mahlum on LinkedIn: https://www.linkedin.com/in/anne-mahlum/

Website: https://www.annemahlum.com/

Instagram: https://www.instagram.com/annemahlum

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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In this episode of The Exit: What really happens when a founder decides it’s time to sell?

In this powerful and practical episode, Steve McGarry sits down with Anthony Citrolo, CPA, serial entrepreneur, and managing partner at the NYBB Group, to unpack what really goes into preparing a business for sale. But this isn’t your average M&A conversation.

Anthony takes us behind the curtain to reveal the emotional, psychological, and strategic decisions founders face as they approach a life-changing exit.

Here’s what you’ll learn:

- Why the real exit plan starts the day you launch the business

- The #1 mistake founders make when valuing their business

- How to prepare your business (and yourself) before a buyer ever knocks

- The danger of “key man” risk - and how to build a business that runs without you

- What buyers really want: cash flow, scalability, and low concentration

- Why 75% of sellers are unhappy post-exit - and how to avoid that fate

- How to spot and address hidden risks that could kill your valuation

“Most founders don’t realize they’re living vicariously through their business until it’s too late.” Anthony Citrolo

With 20+ years in the trenches helping family-owned and founder-led businesses exit, Anthony shares war stories (like Frank, the manufacturer with 98% of revenue tied to 7 customers), practical frameworks, and wisdom earned through decades of hands-on deals.

If you're a founder, even if you're years from selling, this episode will change how you think about growth, leadership, and legacy.

Listen now to learn how to not just sell your business—but exit on your terms.

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Anthony J. Citrolo is a Managing Partner and Founder of The NYBB Group, LLC, the Exit Strategy Lab and NYBB Commercial Real Estate. Anthony’s clients include privately held companies and family-owned businesses. These are typically companies with revenue of $5M to $100M. Anthony represents HVAC, industrial service, finance, manufacturing, distribution, transportation, healthcare and all service companies. He helps these owners develop a clear and cohesive exit strategy, works to know and improve valuation and actively represents them in a sale or acquisition in a Merger and Acquisition transaction as their advisor and intermediary. Anthony is a CPA and a CEPA (Certified Exit Planning Advisor) and develops comprehensive strategies for owners and families. He also has completed the CEPA course and is a Certified Exit Planning Advisor. In addition, Anthony is a Certified Merger & Acquisition Advisor AND Certified Exit Map Coach.

Anthony on LinkedIn: https://www.linkedin.com/in/anthonycitrolo/

Website: https://thenybbgroup.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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In this episode of The Exit: Lisa Jones, founder and CEO of Shecom, shares her raw and powerful journey from frustrated corporate employee to seasoned entrepreneur with three exits—and a $50 million goal in sight.

After being fired just shy of her probation period, Lisa launched her first business and never looked back. She reveals the hard lessons from early ventures, emphasizing the need for systemization, profitability, and eliminating key-person risk. Now building her “golden ticket” company, Shecom, Lisa leads with vulnerability, kindness, and mission-driven culture, rallying her all-female team around a shared vision.

She stresses the power of community, first-party data, and recurring revenue in scaling a sustainable DTC brand. With painful missteps—like nearly going broke on a Bali holiday—behind her, Lisa urges founders, especially women, to get financially literate and think bigger, sooner. Her motto? “Fortune favors the brave.” And she’s boldly proving it.

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Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Lisa is most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is now busy building SHE-com, a global empire for women with e-commerce brands with a community of over 40,000 with a team of 45.

Lisa on LinkedIn: https://www.linkedin.com/in/lisa-jones-shecom/

Website: https://shecom.co/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit

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What happens when an eight-figure exit falls apart?

For Ben Brickweg, it sparked a decades-long mission to ensure no other founder has to experience the same heartbreak his family did.

In the latest episode of The Exit, Ben — founder of Exitworthy, attorney, and seasoned M&A advisor — pulls back the curtain on what really goes wrong in business exits… and how to fix it.

What You’ll Learn:

The family deal that blew up and why it changed Ben’s life forever

How Ben accidentally fell into M&A and worked on 200+ deals his first year

Why most founders are unprepared to exit — and how to change that

The three-part “Value Mountain” framework: Valuation, Sellability, and Transferability

The biggest legal mistakes business owners make when selling

Why private equity offers often shift post-LOI — and what to do about it

How lifestyle inflation and poor financial planning derail more exits than you'd think

What it really means to build an “exit-worthy” business

Ben doesn’t just talk theory. He’s been on every side of the table — founder, lawyer, broker, buyer — and he’s seen deals thrive, collapse, and quietly destroy the dreams of unprepared sellers.

His advice?

Don’t wait until you’re ready to sell. Build your business like you're going to exit — from day one.

This is a no-BS, deeply practical episode for anyone who owns a business and wants optionality — whether that means exiting now, or 10 years from now.

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Personal &/or Company Bio:

Ben Brickweg has worked with over 2,000 business owners, helping them grow, protect, and sell their companies the right way. He runs two companies, Sagewood Business Advisors and Lodgepole Law, both built to help business owners navigate complex deals and legal challenges. Sagewood Business Advisors is a boutique M&A firm that helps owners understand their value, structure strong deals, and exit on their terms. Lodgepole Law is a provider of fractional general counsel services for acquisition entrepreneurs who need a proactive legal strategy, not last-minute chaos and hourly meters. He is also the creator of Exit Worthy, a platform that includes the podcast, training materials, and resources to help business owners get serious about preparing for a real exit; and Business Legal Fortress, bridging the gap between legal template stores and full-service firms, giving business owners affordable, effective legal protection without the unpredictability of hourly fees.

Ben on LinkedIn: https://www.linkedin.com/in/benbrickweg/

Website: https://gosagewood.com/

- https://exitworthy.com/

- https://lodgepolelaw.com/

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/