Michael F Schein and I talk about the power of #hype to raise awareness, attract customers, communicate a powerful message and drive growth. He has written an extremely engaging book, #TheHypeHandbook, that demystifies how brand builders have used hype to get enormous traction with very limited resources delivering breathtaking results in lightening speed.

We explore how demagogues and publicists, businesses and champions of social good all use hype. Michael has distilled the 12 overarching strategies you can harness to build momentum that quickly grows without your involvement.

It is a controversial topic and hype can be used for good or bad. Michael accepts that your intent determines the use you put it to, but in a crowded market with limited resources, overlooking to power of hype is a costly and potentially fatal error to your business. Funny, engaging and witty, Michael brings the subject to life.

Contact Michael via linkedin.com/in/michaelfrancisschein

f you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.

To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi