Picture this... there's a huge gala going on in your community. Everyone is dressed to the nines and it's a very high ticket event. There are local celebrities there and while at dinner they're talking about their pets, imagine if your company's name came up.

Here's another example, you're in a local Facebook group and someone is about to go on vacation, but they forgot to book a pet sitter until the last minute. They were so focused on creating a great trip and their normal pet sitter isn't available. They ask the group who they use for pet care, wouldn't it be amazing if your company came up overwhelmingly in the comments?

What would you do if your entire community knew about your pet sitting or dog walking services? How would that change the face of your business? Today, I want to talk to you all about how to get your community to know about your business.

Biggest Takeaway You Don’t Want To Miss

Getting known has to do with getting clear on what you want to be known for. Often times this isn’t the facts or what you do, but it is how you do it that matters. There is no doubting the fact that our clients are on Facebook. Instagram is close behind. You want to be the thought leader or expert in your community, but if you have no unique presence online it's going to be hard to accomplish. Each month you should be writing blogs, creating graphics and videos, sending emails, sharing IG stories, and more. That might seem overwhelming, but Better Marketing With Bella can actually provide those things for your business with your branding, ready to post each month.

Show Highlights

What is one of the biggest challenges for you and your business? [4:40]

What sets you apart from your competitors? [6:15]

How can you stand out on social media? [8:30]

What should you be posting each month? [11:40]

How can you use Better Marketing With Bella to help? [17:20]

Links

Episode 125 with Jennifer Diepstraten: jumpconsulting.net/episode-125-quantum-benefits/

Mark Schafer's KNOWN: KNOWN: The handbook for building and unleashing your personal brand in the digital age

Mari Smith: marismith.com

Jenn Herman: jennstrends.com

Better Marketing With Bella: jumpconsulting.com/waitlist 

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Transcript:

This is episode 163 of Bella in Your Business. Does creating graphics and videos for your business just make you want to bang your head against the wall? Or maybe you actually really like doing it, but by the end of the day you have no more creative juices in your brain or just seem to always be running out of time. Well, I've got a solution for you today. Because for a very select few of my clients, every month I give them Instagram stories, graphics that come with captions, square videos to post on their social media, cover videos every month for their Facebook page, video outlines so they know what to say or what to write in a blog, two emails to send to their clients, a content calendar showing them exactly when to post it all, and group and private coaching sessions. This program is called Better Marketing with Bella and has been proven to help so many pet businesses. Fill out an application at jumpconsulting.net/bella-marketing. That’s jumpconsulting.net/bella-marketing. Hope to see you there.

Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business. So what do you say? Let’s get ready and jump!

I'm coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I've found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients than they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it's really hard to get there.

Biggest Takeaway You Don’t Want To Miss

The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it. Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business. The lack of time to plan, resources to create, and creativity to produce something can lead you to share someone else’s content, which is only helping them, not you. Better Marketing With Bella can solve these marketing problems in your pet business by creating white-label videos and graphics with your branding, ready to post each month.

Show Highlights

What if you don't have enough time? [4:45]

What resources go into marketing? [8:24]

How can you be creative when you're burnt out? [12:10]

What if you had someone to help you? [16:00]

How can Better Marketing With Bella help you? [18:15]

Links

Read the Blog: jumpconsulting.net/problems-with-marketing/

Better Marketing With Bella: jumpconsulting.net/waitlist

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Transcript:

This is episode 162 of Bella in Your Business. Does creating graphics and videos for your business just make you want to bang your head against the wall? Or maybe you actually really like doing it, but by the end of the day you have no more creative juices in your brain or just seem to always be running out of time. Well, I've got a solution for you today. For a very select few of my clients, every month I give them Instagram stories, graphics that come with captions, square videos to post on their social media, cover videos every month for their Facebook page, video outlines so they know what to say or what to write in a blog, two emails to send to their clients, a content calendar showing them exactly when to post it all, and group and private coaching sessions. This program is called Better Marketing with Bella and has been proven to help so many pet businesses. Fill out an application at jumpconsulting.net/bella-marketing. That’s jumpconsulting.net/bella-marketing. Hope to see you there.

Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business. So what do you say? Let’s get ready and jump!

Hello, jumpers! It’s just you, me, and the microphone today. I am pumped to come to you and talk about how you can solve the three biggest problems with marketing your pet business. I talk to so many of you every single day—sometimes online, sometimes via Zoom, sometimes on the phone—and a common theme I hear is that marketing feels hard. I think the biggest challenges fall into three areas: time, money, and creativity. Some people find marketing naturally enjoyable, while others despise it. They lie awake at night wondering how to get more of the clients they want and stop attracting the ones they don’t. Some just hired great new team members and now worry they don’t have enough clients to ...

I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I'm going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.

Biggest Takeaway You Don’t Want To Miss

The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they're beating us at the automation game. Pet parents don't even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.

Show Highlights

Why do Rover sitters get more sign-ups? [2:55]

How can we avoid people from moving on to other sitters? [8:15]

What is the most important part of the sales process? [9:00]

How can the professional sitter win against Rover? [12:15]

Links

Rover Blog: jumpconsulting.net/rover-beating-professional-pet-sitter/

Jump Consulting Mastermind: joinjumpconsulting.com/mastermind/

Free Facebook Group: facebook.com/jumpersnetwork

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Transcript:

Welcome to Bella in Your Business. This is episode 161 of the show where Bella discusses anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your chute. Let’s jump!

Welcome to another episode of Bella in Your Business. My name is Bella Vasta from Jump Consulting. I am your pet sitting business coach, and I wanted to talk about something pretty controversial today. Now, I know our listeners are at a myriad of different positions in their business. Some have acquired and bought multiple businesses and are making over a million dollars—some of my clients are at 1.2 or 1.4 million. Then we have everyone in between, all the way down to people who have been on Rover and Wag and want to start their own professional company to get off that app.

I say all of this because this is a universal concept that applies no matter where you are in your journey. Whether you’re listening to this in 2019, 2020, or even later, I want you to take this to heart. We are no longer just mom-and-pop companies plugging away. Business is changing. Some people understand that; others don’t. Specifically today, I’m going to talk about why Rover is beating the professional pet sitter.

When I say Rover, I also mean Wag—or anyone else that’s kind of a fly-by-night setup, hobby sitters doing it on the side, not a true professional business where the person is putting a roof over their head, food on the table, paying their mortgage, and scaling their business every day. I don’t mean that as an insult. If you’re a hobby sitter looking to go pro, more power to you. I’m not bashing anyone. I just want to be clear before we dive in.

Every day, I see professional pet sitters complaining online about Rover stealing clients. “Look at this Rover sitter who messed up,” or “This Wag sitter lost a dog,” or “This pet died under their care.” It spreads like wildfire. Then you see professional sitters arguing with Rover sitters, claiming that professional sitters are better caretakers. But honestly, that’s not true. The majority of Rover and Wag sitters got into it because they love pets. Sure,

What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I'm really excited to talk to you all about Facebook Groups!

We've talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I'm actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.

Biggest Takeaway You Don’t Want To Miss

Your Facebook page is like your front yard, while your Facebook Group is your back yard. There's a gate to get into your back yard, so it's more private and it's where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.

Show Highlights

What has Facebook said about Facebook Groups? [2:30]

What is the front yard and back yard analogy? [5:20]

How can your group Be The Destination? [9:15]

How do you create content for your Facebook Group? [13:05]

What questions should you ask people joining your group? [15:00]

Links

Free Instagram Training: jumpconsulting.net/instagram/

Jump Consulting Mastermind: joinjumpconsulting.com/mastermind/

Better Marketing With Bella: joinjumpconsulting.com/marketing/

Share The Show

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Transcript:

Welcome to Bella in Your Business. This is Bella Vasta, your host, and this is episode 160. Welcome to Bella in Your Business, where Bella discusses anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your chute. Let’s jump!

What would you say if I told you that I had a way that you could get in front of a lot of local clients and position yourself as an influencer, an expert, someone who becomes known in your community? What if I told you that you could actually become the person people think about when they think about pets in your local area—and even make tens of thousands of dollars doing it—with just a simple switch in your thinking? Well, today I’m really excited to talk to you about Facebook groups.

We’ve talked about Facebook groups twice before on this podcast. One was back in episode 42 when I interviewed Maureen Dunn-McCarthy of Loving Kisses Pet Sitting in Indian Trail. We talked about how she built a group after one of our coaching sessions, and it has since exploded. If you want to hear a great case study from someone in your industry, pause this episode and go back to episode 42. The second was episode 110 with Erica Godwin, where we talked about how to grow and leverage your Facebook group, what research to do, and what to be aware of when running your group.

Today, I want to take a higher-level, bird’s-eye view of the incredible importance groups can have on your business. Over the past year, I’ve been flying around the country—and soon to the UK—speaking on this very topic. I’ve been called an expert on Facebook groups, so I thought it was time to bring that expertise to my audience.

Let’s go back to February 2019, to Facebook’s F8 conference—their version of a State of the Union. Facebook announced that “the future is private,” and that more activity would move into Messenger and Groups. At that time, there were 400 million meaningful relationships happening in Facebook Groups,

Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it's all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don't want to miss this one.

Show Highlights

Who Is Jessika Phillips? [3:00]

How do I get started with relationship marketing? [7:30]

How do we tie in relationship marketing with buyer personas? [15:30]

What does a relationship marketing plan look like and how do I know if it’s working? [20:00]

What should we be doing on social media to start implementing relationship marketing? [26:00]

Describe your FREE social media toolkit? [27:15]

Original Show Notes

Jessika Phillips helps people master Relationship Marketing and as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

Biggest Takeaway You Don’t Want To Miss

When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.

Special Offer

Social Media Toolkit: https://nowmarketinggroup.com/landing-page/download-social-media-toolkit/

Links

Jump & Scale: jumpconsulting.net/scale

Magnet Marketers Podcast: magnetmarketers.com

NOW Marketing Group: www.NOWMarketingGroup.com

 

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Transcript:

Welcome to Bella in Your Business, the best of Bella. My name is Bella Vasta, the host of this podcast, and today we have episode 159 that's actually a replay of episode 120. You see, we're going to be talking to Jessica Phillips of Now Marketing Group out in Lima, Ohio. She runs a multi-million dollar marketing firm where her major platform is relationship marketing. And that's exactly what she's going to talk about today. I loved this podcast so much that I wanted to share it with you again, because at the end of the day, as small home-based service-providing businesses in our communities, it's all about the relationship, but it's not just that easy jargon that you might think of. Jessica really leaves you a lot of nuggets to think about and play with and percolate on that you can actionably use in your business today. Not to mention that this is also another person who really walks the walk. She takes what she teaches and she actually implements it, which is why at such a young age, she's been able to create a multimillion-dollar company. Jessica Phillips, I have so much respect for her. She is also one of my good friends, but it's really going to help you, and we've received such incredible feedback on this. I hope that you like this, and this is going to be the last of the best of Bella replays. As we come into the fall, we are going to be getting into our next episode with Lauren Cora from the Pet Industry Coalition. You will not want to miss that one. But without further ado, here's Jessica Phillips.

Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting bus...

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book "Instagram For Business for Dummies" and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

Show Highlights

Who Is Jenn Herman? [2:25]

Why Do I Need Instagram In MY Business? [4:30]

What Are The Different Ways Consumers Can Use Instagram? [6:55]

How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]

What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]

Should You Always Use A Location Tag? [17:25]

What Kind Of Strategies Can I Use For Hashtags? [18:25]

How Often Should You Post On Instagram? [26:20]

Why Should I Have A Kick-Butt Instagram Page? [29:20]

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

Special Offer

Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

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Transcript:

Welcome to Bella in Your Business, the Best of Bella. My name is Bella Vasta, your host, and today we are going to be replaying episode 116 as part of the Best of Bella series. Today's guest is going to be Jen Herman. She literally wrote the book Instagram for Dummies and she is incredibly impactful. She talks fast, she drops lots of value bombs, and you are sure to learn stuff from her.

Instagram is like Facebook's sister and Instagram is something that has worked very well for a lot of pet sitters and dog walkers. In fact, after we recorded this, I actually created a webinar for pet sitters. If you go to jumpconsulting.net/instagram, you can get your own free class on it there. Jen Herman is a wealth of knowledge. She is definitely the leading expert in Instagram and I'm so excited to bring her to you. She's not just some other person who is regurgitating old information.

This week for the Best of Bella series we are replaying episode 95 with Niki Ramirez. Niki is a wealth of information for everything human resources related, she is also a monthly guest in the Jump Consulting Mastermind. A lot of pet sitters and dog walkers may think that they're too small to afford an HR specialist like Niki, but in actuality, it's one of the biggest things you can have on your team. Listen intently to see how she helps pet sitters and dog walkers and everything you can learn.

Show Highlights:

What is coaching and why should we coach? [6:20]

What do great coaches do to unlock the best potential of their employees? [10:50]

Are there different types of coaching? And when should we implement these techniques and why? [14:50]

Is there any easy way to say “I’m going to be coaching you?” [16:30]

How can you coach stubborn pet sitting employees? [20:20]

How can you find Niki and tap into her resources? [25:20]

Original Show Notes

Today we welcome our friend, Niki Ramirez! She is a Human Resource specialist at HRAnswers.org, who provides full-service HR consultation, compliance support and employee training for small businesses. Their mission is to take care of “HR” so that their clients can focus on their business. Today we’re talking about how to be a coach to your pet sitting employees and why it is so important.

Biggest Takeaways You Don’t Want To Miss:

We are all natural coaches. But the way that we interact and socialize makes it difficult. Be mindful and focused to practice the skills that are already within us.

Coaching is an opportunity to point out what you do well and also offer immediate ways to adjust. It is also a top opportunity to build relationships and report with our pet sitting employees

How often should we be coaching people? We don’t want to be a “mother hen” and we don’t want to go overboard. It is more important to go hard during the introduction time period. When an employee is new you want to coach them more.

Counseling vs coaching where do you draw the line? As a leader, you have to send questions ahead of time that guides your thinking. You have to identify that they are going through something but work through it quickly. Let them know you value them and you have a support base for them if needed. But you can’t “counsel” them.

Where do you draw the line of counseling or coaching and those personal boundaries? You can’t always get too personal, even though you may want to. You have to have a distinct boundary line

Can staff members coach each other? Definitely! In fact, they are a great resource for team building. Find who is doing a wonderful job that will help you grow. Tap into that and help them grow naturally within your company.

Links

Find and contact Niki for a quick and easy consultation at HRAnswers.org

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Transcript:

Welcome to Bella in Your Business. This is episode 157 and I'm your host, Bella Vasta. The Best of Bella. Today we're going to be replaying episode 95 with Nikki Ramirez as part of the Best of Bella series. Now, Nikki Ramirez is here locally in Arizona. She has been an incredible supporter and advocate of the dog walking and pet sitting industry. I'd like to say that her and I's partnership have helped tons of pet sitters, probably hundreds over the past two or maybe even three years. Nikki is a wealth of information. She is an independent human resources consultant, HR, and she is a monthly guest inside the mastermind. She was on the podcast and we talked about all things HR, something that I think a lot of pet sitters and dog walkers think that they are too small to afford. But in actuality,

Bella chose episode 56 with Lain Ehmann to be part of the Best of Bella series because it was one of the most downloaded episodes of Bella in Your Business. Bella and Lain dive in deep on branding and how to make your website stand out. They talk about figuring out who you are as a brand and a business, Lain even offers a free download to help you!

Show Highlights

Who is Lain? [3:25]

What mistakes do small businesses make on their website? [4:30]

How can you correct the issues? [7:00]

What is messaging? [9:50]

Should all businesses be concerned about branding? [18:00]

How do you share your marketing across different platforms? [20:40]

What is something businesses shouldn't do in messaging? [23:50]

Where can you find out more about Lain? [27:20]

“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann

The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.

They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.

Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.

Original Show Notes

On this episode, Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.

You will learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them. Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.

Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.

About Lain

Lain is a bestselling author and communications strategist, who specializes in helping six- and seven-figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Links Mentioned In This Episode

Get in the – #FastLain at http://www.fastlain.com.

Free messaging guide: http://lainehmann.com/messagingdl

Transcript:

Welcome to Bella in Your Business. This is episode 156 of the Best of Bella featuring Lain Ehmann as we replay episode 56. The Best of Bella. I chose this episode because it was one of our most popular downloads as we really dived in deep on messaging, how to make your website really stand out and be unique as a pet sitter and a dog walker. I kind of feel like a lot of websites out there are really just selling the industry. What I mean by that is I see a lot of people say something like, we're professionals and we turn the blinds for the lived-in look, and your pet is safe and secure in their own home, and we clean all the litter boxes or we wash the bowls ...

We're taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Biggest Takeaways You Don’t Want To Miss:

How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.

Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.

You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.

How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Show Highlights:

Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]

How to FOCUS for success [7:45]

Creating meaningful relationships on Facebook [10:50]

New business skills that everyone needs [14:10]

Benefits of setting up Facebook Groups [16:30]

Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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Transcript:

This is episode 155 of The Best of Bella. We're going to take you back to episode 93 when I had the sincere pleasure to interview the queen of Facebook, Mari Smith. Mari has been sought after by Facebook to be an evangelist for the platform. She knows everything that's going on, but even more than that,

Bella chose this episode to be part of the Best Of Bella series because it is with Joey Coleman. She first saw him live at Social Media Marketing World 2017 and his presentation skills blew her out of the water. Without further ado, she wants all of you to experience Joey and his First 100 Days methodology.

Time Stamp

How has Joey done and accomplished the things in his life? [4:40]

What is the First 100 Days methodology? [8:10]

Is there a direct correlation between telling stories and solving problems and value? [12:50]

How can business owners create a meaningful customer experience? [15:00]

How can employees get involved? [28:45]

Where can everyone find and connect with Joey? [30:50]

 

 

Highlights

On this episode, Bella catches up with Joey Coleman, Chief Experience Composer of Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience like:

Sending personalized gifts to your customers seemingly at random.

Sending handwritten notes thanking them for trusting you with their fur baby.

Keeping track of simple things like the pet’s birthday and sending acknowledgments.

Doing a monthly quick check of the pet (for any issues).

Giving the pet a bath unexpectedly.

Sending quick personalized videos of you and the pet to the client.

About Our Guest:

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.

His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences.

He works with companies ranging from small VC-funded start-ups to large Fortune 500s, with hundreds of mid-size businesses in-between.

Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.

His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.

Transcript:

This is episode 154 of Best of Bella. I chose episode 49 to replay because it is from Joey Coleman. I first saw him live at Social Media Marketing World 2017, and his presentation skills blew me out of the water. This man is so incredible and so personable. But even more than that, his background is just mind-blowing. He has done things like become a criminal defense trial attorney, worked at the White House, and did things with the U.S. Secret Service and CIA he can't talk about publicly. He's designed artwork that's been displayed in museums. This man has lived the life of many people at such a young age. But more importantly, and for you today, he has this thing called The First 100 Days. He was so incredible that not only did I have him on the podcast about a year and a half ago, I also had him as a guest in the mastermind, and he just blew everyone out of the water. So without further ado, I want you to experience Joey Coleman and The 100 Days Methodology.

Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready — Bella's got your chute. Let's jump!

Welcome to Bella in Your Business. I'm your host, Bella Vasta, with Jump Consulting. And today,