Bella In Your Business: Pet Sitting and Dog Walking Podcast

Bella In Your Business: Pet Sitting and Dog Walking Podcast

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Bella In Your Business: Pet Sitting and Dog Walking Podcast episodes

  • Episode 56: Defining Your Brand With Lain Ehmann
    On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.
    Lain Ehmann
    Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.
    You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn't expect. Don't sell them.
    Messaging, which is "communications branding", is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.
    "Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to." - Lain Ehmann
    The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their "pain points". Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your "secret sauce", that unique niche that  you have identified, will help you reach those who need that service and even build your standing among those who don't because they see how much you care.
    They  also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.
    Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.
    About Lain
    Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
    Links mentioned in this episode
    Get in the - #FastLain at http://www.fastlain.com.
    Free messaging guide: http://lainehmann.com/messagingdl
    Subscribe To The Show:
    Transcript:
    This is episode 56 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella’s got your chute. Let’s jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta, your host, and today I have Lane with me. Lane and I actually met at a local conference where it just felt like everything there was lit up by the Holy Spirit. It was an electrifying time leading to electrifying relationships. Lane and I have only known each other a few short weeks, but after meeting her once, she was someone I was drawn to, and I just knew I had to have her on the podcast for you all. Lane is a bestselling author and a communication strategist specializing in helping six- and seven-figure entrepreneurs uncover hidden profits and potential fast. Her superpower is saying what your customers and clients really need to hear and getting the results you want as quickly as possible. She calls it getting in the “#FastLane.” Lane is here today to talk to us about the messaging we project to the world about our business and how we can become even more laser-sharp focused when landing the exact kind of people we want.
    Lane: Thank you so much. When I sent over my bio, I thought I didn’t add in my two dogs, because since this is a pet-friendly show,
    29 min
  • Episode 55: Financial Planning in Your Business With Paul Adams
    On this episode of Bella in Your Business, Bella spends time with Paul Adams, President and Founder of Sound Financial Group.
    Paul Adams, President and Found of Sound Financial Group
    They discuss:
     The roles finances play in our business
    Why it is so hard for the self-employed to pay themselves
    What happens when we don't focus on being financially fit
    Steps you should take to get yourself financially fit
     How Luke 16:10 pertains to building business & wealth.
    Paul Adams is President and founder of Sound Financial Group where he and his team help clients maintain healthy balance sheets, stop forfeiting money unnecessarily to the IRS, and to build and protect their plans for the future. The cornerstone of his advice relies on the belief that people should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend.
    Paul is also an accomplished speaker and the of author two essential financial guides – Stop Burning Your Money and Sound Financial Advice - <
    and in 2016 was interviewed by Forbes, Entrepreneur and Inc. magazines.
    Links
    Sound Financial Group - http://www.sfgwa.com
    Sound Financial Group Blog - http://SoundFinancialBites.com
    Moments of Wealth Blog (with Paul and Kristen Adams) - http://momentsofwealth.com
    Episode 44 of Sound Financial Bites podcast "Why a Wealth Coordination Account" - http://www.sfgwa.com/blog/sfb044-why-a-wealth-coordination-account
    Also, Paul has made available a PDF copy of his book Sound Financial Advice.  E-mail Bella at [email protected] for more information.
    Subscribe To The Show:
    Transcript:
    This is episode 55 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella’s got your chute. Let’s jump.
    Welcome to Bella in Your Business. My name is Bella Vasta, and today I have Paul Adams with me. Paul and I actually met at Social Media Marketing World in March, and I’m so excited to have him on here because we’ve never really actually talked about finance on the podcast yet, and we’re over 50 episodes now. So it’s about time to sit down, relax, and get your mind blown because we’re going to really get into it. Paul is actually the president and founder of Sound Financial Group, where he and his team help take clients and give them healthy balance sheets, stop forfeiting money unnecessarily to the IRS, and build and protect plans for their future. The cornerstone of his advice relies on the belief that people should always make their financial decisions based on indisputable math and independent scholarship—not based off of media hype, hearsay, trends, or what your friend on Facebook is saying to do. Paul is also an accomplished speaker and the author of two essential financial guides, Stop Burning Your Money and Sound Financial Advice. In 2016, he was interviewed by Forbes, Entrepreneur, and Inc. magazines.
    Bella: Without further ado, welcome to the show, Paul. How are you?Paul: I’m so good—and so much better. I gotta tell you, I want to just bring you with me everywhere I go. That is the most well-spoken introduction I think I’ve ever had. Thank you so much.Bella: Let’s take our listeners back. Can you tell us who you are and how you’ve built the freedom in your life to travel? Because what people don’t know—and I’m sure you’ll tell us about—is that you live a minimalistic life and get in your RV with your family for weeks around the country.Paul: I’d say the thing that separates us most is we talk a lot about cultivating contentment, not just with our clients but also in our own lives. My wife and I made it a priority because there’s high social pressure in my occupation. High-pressure occupations—like doctors, architects, attorneys, and financial advisors—tend to spend more money because society judges them based on what the...
    25 min
  • Episode 54: The Power Of Telling Your Story
    On this episode Bella spends time with Andrew O'Brien, Founder and CEO of The Publicity Guy.
    Andrew O'Brien
    They discuss:
    Andrew's compelling story.
    How crucial it is for you to tell your story.
    How to get your story out there.
    Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.
    ThePublicityGuy.com
    Subscribe To The Show:
    Transcript:
    This is episode 54 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump.
    Hi, everybody. Welcome to Bella in Your Business. My name is Bella Vasta from Jump Consulting, and today I have a really special guest for you. A couple of weeks ago, I found myself at a conference here in Phoenix, and I also found myself taking a class with Andrew, my guest, who I was told I had to go to his class by someone who was there the previous day. So of course, I went. And you all know me—it takes a lot for me to stop dead in my tracks. My jaw dropped to the floor, and I literally had to pick it up. I'm not even gonna try to introduce Andrew to you. I'm gonna let him do it himself because that is what made my jaw drop. So if you're driving around right now, or doing laundry, or something else, I want you to stop what you're doing, pull over for the next 60 seconds, and listen to this.
    Andrew: Thank you for having me on, Bella. My name is Andrew O'Brien. I'm known as “The Publicity Guy,” and by the time I was 23, I had experienced prostitution, war, suicide, and murder. Prostitution because I was raised by a prostitute mother—I experienced a lot of traumatic sexual events as a child. Then I escaped my mother to join the army, went out to Iraq for a year where I served as a lead gunner. After the army, I attempted to take my own life with 120 pills in less than three minutes, but luckily survived and woke up with a newfound appreciation for life. About a year later, my mother actually murdered her husband and asked me to help frame someone else for the murder. Those were four things I experienced when I was 23, and that all led to me wanting to share my story with the world to give hope and empowerment to people who had experienced similar traumatic events as mine.
    Bella: Incredible, right? By telling your story, you also wrote a book, right?
    Andrew: Yeah, my first book was Welcoming Your Soldier Home. I wrote it overnight—it’s about 50 pages long—and it’s about how to cope with post-traumatic stress and help soldiers reintegrate into home life. It got a lot of media exposure and was bulk ordered by military bases around the world.
    Bella: And you mentioned something in our class that was powerful—you said to date you had 200 people email you saying you helped save their lives.
    Andrew: Yes, for two and a half years I was speaking, and I could literally count 200 people who told me I’d given them at least one more day to live. I may not know if they’re still around today, but I know that I gave them hope.
    Bella: That’s incredible. You saved people’s lives through your story.
    Andrew: I didn’t give them solutions. I was simply a storyteller, and that story saved lives.
    Bella: A lot of our listeners are dog walkers and pet sitters. They may not be saving lives, but they enrich them. They’re an outsource of love and care. Many people think they’re telling their story, but really, they’re selling—saying, “Buy my services.” What’s the difference?
    Andrew: The biggest mistake people make is that they talk about how great they are at business. They talk about testimonials and features—but that’s no...
    22 min
  • Episode 53: Everything You Need To Know About Vetting With Justin Recla
    On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.
    Justin Recla
    They discuss:
    The importance of vetting your potential business partners, employees, and service providers
    How best to go about vetting
    How Justin and Tonya's background in Counterintelligence translated over to the business world.
    Does having a due diligence process tells others that you do not trust them?
    How business owners can use their vetting process when marketing themselves.
     
    Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.
    You can find out more at ClearBusinessDirectory.com.
    Subscribe To The Show:
    Transcript:
    This is episode 53 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready. Bella’s got your chute. Let’s jump.
    Welcome to another episode of Bella in Your Business. Today, I am definitely going to bring an incredible topic that is never talked about. I guarantee you, if you go try to find this topic in the industry, you won’t find it. So this is almost an exclusive on the show. Today, I have Justin Recla with me. He’s an Army veteran and former government agent who brought over 20 years of combined counterintelligence experience to the business world. He established the Clear Business Directory and has forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do. How often have you hired someone for your business and just gotten burnt? If you’ve had that experience or you fear that experience, this episode’s for you.
    Justin, welcome to the show. Thanks for having me on, Bella. For sure. So why don’t you fill in the gaps there and break down for me what counterintelligence and a former government agent mean? That sounds so like 007. Super secret and sexy stuff was actually what Tonya did. My wife is also a former counterintelligence agent. Together we have over 20 years of combined experience in the field. Essentially, it is that cloak-and-dagger thing. Tonya was doing investigations, surveillance, and interviews of people who were actually committing espionage against the United States. She traveled all throughout the country following people, surveilling them, and investigating them. A lot of my experience was over in Afghanistan and Iraq, more on the offensive side, gathering intelligence from people. We’ve translated that over into the business arena to help protect business owners from frauds and scams and, more importantly, how to leverage transparency for their own business to establish trust quicker with potential clients.
    I love that. And before we dive deep, I also want to let our audience know that not only are you two badass business owners, but you also have a daughter who is a bestselling author and all this stuff. Everyone, I met this incredible family at the Fast Inc. networking conference I was at last week, which was just the most anointed place ever. It had the feeling of the Holy Spirit or the universe or whatever you associate with. It was all over that conference. I met this family, was so impressed with them, and instantly drawn to them that I said, you have to be on this podcast. But more so, I want you to tell us about Neva, what she’s doing, and what just happened to her.
    She’s seven years old,
    25 min
  • Episode 52: Making Your Business Better With Nutrition and Fitness With Char Fazio
    On this episode, Bella spends time with Charlene ("Char") Fazio, one of her coaches who has inspired and motivated her to make a huge lifestyle change.
    Living a healthy life and sharing that passion and knowledge with others is exactly what Charlene Fazio believes she was put on this Earth to do. She continues to learn, share, and help as many people as she possibly can. She is no longer the mom sitting on the sidelines of her life - she is out there LIVING and LOVING every moment! Char believes that our time here is short, so you should spend every moment living YOUR BEST LIFE and always being grateful for what you have been given.
    There are no topics untouched as they speak about:
    The story of Char getting healthy
    Pregnancy loss and still birth
    The benefits of her healthy lifestyle
    The benefits of bio nutrition.
    Listen in as they show you how proper nutrition can actually HELP your business and poor nutrition could hinder it. Hear how pet sitting business owners have been able to start achieving their goals because their mind was right after they joined our pet sitting fitness group.
    If you want to learn more about the (growing) group of pet sitters 25+ who are getting serious about their health and nutrition by working out and meal prepping and planning together, contact Bella: [email protected] to learn how you can join the group too!
    You can find out more about Char at http://MyBalancedChaos.com
    Also mentioned is Mel Robbins 5 Second Rule.
    Subscribe To The Show:
    Transcript:
    This is episode 52 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta, your host, and today I have a really special guest for you. I wanted her on the show because she's been someone who's been instrumental in creating a tidal wave of personal change in my life. If you follow me on Facebook, she is the reason why I just recently went crazy over Dan Hardy's book, The Compound Effect, because she literally put it in my hands. She also is instrumental in my effort to help bring nutrition and fitness to pet sitters because she's helped me change my life so much. She lives a healthy life, shares the passion and knowledge with others, and is exactly what my guest Charlene Fazio, Shar for short, believes she was put on earth to do. She continues to learn, share, and help as many people as she can. She's no longer a mom sitting on the sidelines of life, but she's out there loving it and doing it every moment, and she believes that our time here on earth is short, so we should spend every moment living our best life and always be grateful for what we've been given.
    Shar, welcome to the show. Thank you so much for having me, and thank you for that welcome. For sure. You have been seriously like this lighthouse in my life at a time that I really needed it. We met back in January, and I think your story is pretty amazing. You're a mom, you're a teacher—can you tell us your story of who you are and why you decided to get healthy three years ago?
    Yes, I am a sixth-grade math teacher. I am a wife to a very busy husband who's a basketball coach, and I am a mom to Isabella. Life up till three years ago had always kind of had its struggles for me, but it really hit after I think Isabella was three. I became pregnant and then I had a miscarriage. I was so focused on fertility that everything else kind of went out, and then I became pregnant again, and we lost our son Samuel when I was 20 weeks pregnant. I thought, you know, that was rock bottom, but I was still so focused on my goal. I really wanted to have another baby. And then a year later, I became pregnant again, and that ended in a miscarriage and a surgery. I had become disconnected from my body.
    29 min
  • Episode 51: Selling Your Business With David Barnett
    On this episode Bella speaks with David Barnett, an Author, Speaker, Educator, Seminar Host, Consultant,  and Business Buy/Sell Process Coach.
    David Barnett
    They discuss things you need to keep in mind when considering selling your business.  These include:
    Biggest mistake pet business owners make when running their business
    Understanding that there are several reasons people sell businesses. Most of the time it is not for retirement.
    Learning that keeping your business in the best shape to sell (i.e. have strong processes in place) will actually benefit you even if you aren't yet selling it.
    When you will and when you won't benefit by using a broker.
    A high level overview of the selling process.
    David Barnett has been working to help the owners of Small and Medium Sized businesses for almost 20 years. As a former business broker and financing broker, Barnett has helped people buy, sell, plan, manage and finance businesses.
    Since 2014, Barnett has authored 6 small business books, 3 of which have become Amazon best-sellers.
    You can reach David in the following ways:
    FaceBook: https://www.facebook.com/DBarnettMoncton
    Clarity: https://clarity.fm/davidbarnett
    Twitter: https://twitter.com/dbarnettmoncton
    Linkedin:  http://ca.linkedin.com/in/davidbarnettmoncton
    Blog:  http://www.investlocalbook.com
    YouTube: http://www.youtube.com/c/DavidBarnettMoncton
    Soundcloud: https://soundcloud.com/dbarnettmoncton
    Websites:
    www.DavidCBarnett.com
    BusinessBuyerAdvantage.com
    HowtoSellMyOwnBusiness.com
    Subscribe To The Show:
    Transcript:
    This is episode 51 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your chute. Let’s jump.
    Welcome to Bella in Your Business. My name is Bella Vasta with Jump Consulting, and today I have David Barnett with us. David has worked to help small and medium-sized business owners for almost 20 years. As a former business broker and financing broker—so he’s a double threat—Barnett has helped people buy, sell, plan, manage, and finance businesses. Since 2014, he’s also authored six books, three of which are Amazon bestsellers.
    Bella: Without further ado, welcome to the show.
    David: Hey, Bella. Thanks for having me on.
    Bella: I’m excited to have you because the topic of buying or selling a pet sitting business is hot. The pet industry’s been around since the late eighties, really picking up in the nineties, and by the 2000s people saw it as a true alternative for pet care. Now, there are business owners who’ve been at it 10, 20, 25 years and are ready to get out, while newcomers are asking how to value these businesses. So, starting from the beginning, what’s the biggest mistake pet business owners make that makes their business hard to sell?
    David: Pet businesses are service businesses, like auto repair shops or salons, and the main mistake owners make is getting caught up working in the business instead of on it. They forget to build systems, policies, and procedures—the backbone that makes a business function without them. When a buyer looks at a business for sale, if they can’t easily see how everything fits together, they’ll feel unsure about managing it. Without clear systems, the only people who’ll buy are those who already know how to run that exact type of business, which limits your buyer pool.
    Bella: That makes sense. It’s like you have to corporatize your small business a bit so someone else can step in. I see many pet businesses—including my own when I started—where the brand revolves around the owner’s name. That’s hard to sell, right?
    David: Absolutely. If your business is named after you, it’s difficult for someone else to step in and be “you.” It limits scalability too. Bella can’t be everywhere. Changing that early helps if you ever plan to grow or sell.
    Bella: Great advice.
    27 min
  • Episode 50: Get Anything You Want With Consistency
    Join Bella 1:1 for the 50th episode as she opens up and talks about what it means to be consistent in your life. Hear how you are a product of all your choices in life and how it applies to your business, relationships, and life:
    When I first started this podcast, I was just trying to do it because I knew I should be doing it. But the problem with doing things because you should be doing it and not because you have intent makes for a sloppy or inconsistent work.
    As an example, here is the publication date of the first few podcasts:
    6/11/2014
    7/3/14
    9/15/2014
    11/7/14
    3/28/15
    It wasn’t until Oct 2016 when I got consistent with doing episodes with my team….Posting every single Thursday for the past 9 months!
    Now it has grown to 50 episodes and 600 downloads a week!
    I was pondering if I should break the routine and just talk to you on this 50th episode?
    Then I turned on the TV and a local church I love was on TV and guess what he was preaching about?
    Consistency.
    I have also started reading this awesome book called The Compound Effect by Darren Hardy and guess what he talks about?
    Consistency.
    So I took it as a pretty clear signal that yes - in fact, I should break the routine, and let’s talk consistency.
    I got to really thinking about small businesses in general.
    There are so many things that we are all told we HAVE to do. It is so overwhelming, right? You don’t know which to focus on. You feel like a dog chasing it’s tail… you just don’t know which direction to run.
    Are your communication systems something you should focus on? What about marketing? What about hiring? What about pricing? What about office manager? What about keeping existing clients happy? What about…. what about…. what about….
    So what happens is we try to do it all and then end up spread so thin we feel like we are about to crack or you want to speed down the freeway and throw your phone out the window.
    Am I right?
    My friends…. we are not a microwave business.
    Darren Hardy talks about how we live in a microwave society and want everything NOW.
    We don’t want to wait.
    We don’t want to put in the long and hard work.
    It is a tough thing to stay consistent because we don’t see the fruits of our labor for a really long time.
    It reminds me of relationships and dating days.Think back to your own dating days or maybe you have a child who is dating? Those relationships that are quick to start, often end quick, don’t they? The ones that are slow and steady tend to be much more fruitful.
    Heck, it is like our marriages. What are we consistently doing in our relationships? Are we avoiding? being negative? are we not spending enough time? Are we always absent physically or emotionally? Or are we pouring into the other? Working on it daily? doing the things we know the other person wants and needs and vice versa?
    Something that also struck me are YOU make your choices and then your choices make YOU.
    Isn’t that right?
    Let’s think about hiring. You make the decision to hire someone, and if you made the wrong choice, then that choice will shape part of your company.
    So today - if there is one thing that I want to resonate with you is I want you to take an inventory of your day. Then I want you to compare it to your life.
    You are exactly where your choices led to you be TODAY. It isn’t someone else’s fault that your business is exploding or not growing… it is your own.
    It isn’t someone else’s fault that you are loosing weight or packing it on.
    I know you can be consistent because we are all consistent right now… and it is a direct result of where we are today.
    Thank you so much for being here for my 50th episode. Let me know what you thought of this one as it was from my heart to yours. Did you like it? Or what didn't you like about it? Your feedback is everything to me :) Thanks for allowing me into your airwaves and trusting me with your mind.
    Always Keep Jumping,
    Bella
    Subscribe To The Show:
    Transcript:
    24 min
  • Episode 48: Social Media & Faith In Your Business With Heather Heuman
    On this episode Bella speaks with Heather Heuman, CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the Founder of Sweet Tea Social Marketing Academy.
    Heather Heuman
    Bella and Heather discuss:
    What social media can do for your business
    What steps you should take to make social media work for you
    What effects bringing her faith into her business had on it.
    Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She's a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.
    Subscribe To The Show:
    32 min
  • Episode 47: Customer Experience With Joey Coleman
    On this episode Bella catches up with Joey Coleman, Chief Experience Composer, Design Symphony.  They talk about things you can do as a business owner to create a meaningful customer experience. Ideas include:
    Sending personalized gifts to your customers seemingly at random
    Sending handwritten notes thanking them for trusting you with their fur baby
    Keeping track of simple things like the pet's birthday and sending acknowledgements
    Doing a monthly quick check of the pet (for any issues)
    Joey Coleman
    Giving the pet a bath unexpectedly
    Sending quick personalized videos of the you and the pet to the client.
    For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.
    His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.
    As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention- grabbing customer experiences.
    He works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.
    Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can't talk about publicly.
    His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.
    Subscribe To The Show:
    34 min
  • Episode 46: Website Copy, SEO, Blogging & FB Live With Jen Phillips April
    On this episode of "Bella in your Business" Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.
    Jen Phillips April
    Specifically they discuss:
    Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
    The wide range of searches user are doing these days
    How consistent blogging can affect your SEO
    The importance of Facebook Live to attract customers.
    Jen Phillips April's online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.
    Check out Jen's free 5 day email course on "How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day -- Even if You've Never "Done" Video Before."
    You can find out more at www.jenphillipsapril.com.
    Subscribe To The Show:
    24 min

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