Building a successful reseller recruitment programme means investing time into your partnerships. Motivate your partners by offering them incentives that are valuable to them, openly communicate with them and show them you care about their needs, as well as yours. Help them set up their campaigns, provide training and suggest mar-tech tools that will allow them to easily track their performance and close deals. Measure their success, and learn from data that helps you to optimise areas of the relationship and sales process, and understand your audience. Get these elements right, and expect dramatic results from your reseller recruitment programme. A professional reseller programme can help you achieve all of your goals and more.

The online marketing process is one of the biggest hurdles to overcome within channel marketing. Often, there isn’t a solution for partners to easily track, analyse or report on the usage of all of their marketing material or campaigns. This lack of insight and data means neither of you can accurately understand how successful the partnership is, and how to optimise in order to grow your partnership. Therefore, lead generation strategies involving resellers require careful planning and ongoing monitoring.

Most channel marketing companies already have a partner programme, in which they work with partners to devise marketing strategies that are best suited to that specific dealer and their audiences. With no specific marketing material or campaigns in place, this often means that there isn’t a simple solution for partners to track, analyse and report on the performance of their campaigns. This lack of insight and data means you cannot accurately understand the value of the partnership.

In today's competitive business environment, every company looks for innovative ways to increase profitability. In order to be profitable, organisations must grow sales. By utilising partnerships, B2B businesses are able to reach new markets, increase the number of sales, and increase the exposure of their brand, all achievable with minimal extra costs.

Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych, 2018). Companies that sell services and products often use channel marketing. For channel marketing companies, devising strategies that generate prospects, leads, and sales for both your products and your distributors is imperative to building strong, lasting, and profitable relationships.

The recent pandemic has reinforced that webinars and podcasts have a lot to offer to marketing activities. The idea of having an audio (podcasts), or an audio and visual (webinars) stream where a host can communicate with his or her guests, or deliver a message to a potentially huge audience, is very exciting for digital marketers and organisations themselves. When deciding between the two, it’s important to consider the pros and cons of each, so you can ensure you make the best decision for your brand and your target audience.

As you develop a content marketing plan, one of the biggest questions you're likely to face is, "should content be human or corporate?" The answer isn't simple, because there are many different factors that go into cultivating an effective online marketing strategy.

As more and more companies realise the benefits of content marketing, the more competitive it has become. Brands must focus on types of content strategies that will ensure that their target audience can find the information that they need. This means working quickly and efficiently, but still producing high quality content. It is this desire for a strong online presence that has led to many companies experimenting with different types of automated content and artificial intelligence solutions

Content marketing is a chance to get creative, and learn what works and what doesn’t work for your target audience- It’s a journey. But to start out, your content must be informative and relevant, and it also needs to be shared widely

Understanding what content best for tech prospects goes beyond simply identifying which types of content work for your business. You must know your audience, their interests and their pain points and understand their buying cycle.