Content marketing is an effective form of marketing and can help you gain more readers and more credibility in your industry. Content marketing is useful for generating all types of prospects, but this blog aims to explain how to use content marketing to generate top of the funnel prospects.

Brands establishing whether their marketing strategy should include online or offline content need to ask themselves some fundamental questions before investing.

A content marketing strategy is a strategy that takes your business goals, and then uses content as a primary means to achieve those goals.

What is the best content for B2B marketers? This is a tricky question because there is not one answer. Every business in the B2B space is unique and each offers slightly different ways to go about marketing online. For those who are not experts in the online world, it can be confusing as to what the right content is, and more importantly, how to go about creating it.

Marketing content, whether it’s a story, a blog or a tagline, has to be engaging and memorable. It’s easy to capture people’s attention, but making a lasting impact is the tricky part.

Tech install data refers to information collected from databases of people using various technological platforms. Marketers can use this data to target prospects based on their technology requirements, helping them to create more impactful and customised campaigns.

Should I use email to warm up my data or should I be cold calling?” There’s no simple answer, as it depends greatly on the business goals, and the data itself.

Buying data for your email campaign may seem like a good idea, but how much can we really trust this data we are receiving?

B2B intent marketing is collected information about customers’ online activities which signal when they are preparing to make a purchase decision.

There are lots of rules and regulation to consider when you are dealing with data. To ensure you get the best price and service, and do not break any GDPR, there are a number of best practices to follow when you’re considering purchasing data. These best practices are generally aimed at ensuring your overall success when you purchase data or access data from any source.