General Data Protection Regulation (GDPR) is a European Union law on data protection and privacy. This law affects how companies handle personal data, requiring businesses to follow guidelines on how they collect and store this data.

How a data profile is set up and organized depends largely on the organizational context in which it will be used.

Micro targeting takes traditional marketing efforts to the next level, through the use of digital data to target highly specific audiences.

Buyer demand for your products and services is the lifeblood for every company. Generating demand can be an arduous task, but without it, a business will fail to grow and expand.

First party data in 2021 is more important than ever for B2B marketers, but why? The most popular internet browsers are changing their cookie policies, with most opting to remove cookies from their platforms or intending to do so in the next year.

BANT is used in B2B marketing as the B2B sales process is longer than the B2C sales process. To understand whether a prospect is worth investing time into, and nurturing, B2B sales teams must understand whether the prospect is likely to convert.

In a digitally orientated world, it is important to consider how we can use technology to our businesses advantage. It is highly likely that your best chance to engage with B2B prospects has recently changed from picking up the phone, to utilising marketing tactics implemented throughout a digital strategy.

In marketing, your pipeline is a visualisation of where prospects are in the sales process, showing you how many deals are expected to close in a given week, month or year

We are all looking for more ways to expand our business and generate more revenue and leads. Relying on digital technologies to do so has become more popular since marketing automation tools have been developed.

Here are a few tips we would like to share with you, to help your business make the right, strategic marketing changes to drive transformation.